Sales Volume Improvement Strategy with Point of Sale Innovation Model at Bubur Sumsum Rejo Jati SMEs in Gunung Anyar, Surabaya

Abstract

Bubur Sumsum Rejo Jati SME was established by Mr. Anis Tantowi in 2021. This SME is located at Jalan Gunung Anyar Tengah, Gg 6A No. 10, RT 02, RW 02, Surabaya. The product sold is Rice Flour Pudding. Mr. Anis Tantowi is a pioneer of rice flour pudding in Surabaya, which has since been widely imitated by other vendors. The problem is that limited capital has prevented the owner from upgrading the sales equipment, specifically the cart and adding a single-burner stove, to increase production capacity from 70 small cups per day to 140 small cups per day, selling at Rp. 5,000 per cup. The hope for rice flour pudding Rejo Jati SME is that with suitable sales equipment (a new cart) and a larger space, production capacity can be doubled.