Assistance In Increasing Productivity of the Kosagrha Lestari Farming Group Based On Ecopreneurship

Abstract

Surabaya is one of the capitals of East Java Province, Indonesia, and it also has many tourist attractions
that are frequently visited by local and international tourists, including Tunjungan Street, the Old
Town, and many more. Although Surabaya is known as the City of Heroes, on the other hand, in the
eastern region, specifically in South Medayu, Rungkut District, there is a diverse and interesting
educational urban farming tourism. The location of this village is very strategic, serving as a center for
the sale and education of organic plants, as well as livestock and fisheries, with various types of organic
plants, including water spinach, mustard greens, lettuce, spinach, and other freshwater fish. Our
partner is an MSME engaged in the field of urban farming. The current condition of the partner is the
limitation of animal feed production tools to create a zero-waste environment. The increasing number
of residents from Dusun Medayu joining has created a positive platform for its members and also
provides economic benefits; therefore, the competition in that business is becoming more intense.
Therefore, the ability and knowledge of digital-based marketing are essential for partners to possess.
This Community Service Program will support short-term activities such as business coaching and
digital marketing training. In the medium term, as a continuation after the 2024 Community Service
Program, the Implementation Team will conduct a reassessment of local businesses that have the
potential to support the development of current partner enterprises. This mapping is expected to serve
as a reference for the sustainability of the partners' independent programs.