Strategi Omotenashi Dalam Membangun Desa Wisata Melalui Kuliner Khas Desa Wonoagung, Kecamatan Kasembon, Malang

Abstract

This study explore how the concept of Omotenashi is applied in culinary tourism in
Wonoagung Village in Malang, East Java, and how it impacts the development of sustainable
tourism villages. The Japanese service concept known as Omotenashi emphasizes hospitality
and attention to detail. By applying this concept to the presentation of Wonoagung's signature
dishes, such as tiwul, ampok, and krengken, tourists have enjoyed a unique and memorable
experience, increased their satisfaction, and increased the number of tourist visits. The results
of the study indicate that the implementation of Omotenashi not only improves the tourist
experience but also provides economic and social benefits to the local community. The larger
number of tourists has increased income, created jobs, and encouraged the village community
to be better. However, to keep village tourism running, issues such as maintaining service
standards, developing infrastructure, and preserving local culture must be addressed.
Therefore, to develop sustainable tourism in Wonoagung Village, the government, private
sector, and local communities must work together