Level of Affordability and Comfort for Middle-Class People (Case Study of Residents of Menara Rungkut Apartment, Surabaya)

Abstract

Currently, the ability to fulfill the community's need for housing is very limited, and
this is due to the decreasing supply of land. To fulfill this gap, the private sector has also
attempted to meet housing needs in the form of apartments. Apartment numbers have grown
rapidly. However, in terms of pricing, it can be said to be fairly expensive, particularly for
middle-class people. Apartment, with the smallest type being a studio (22 m2), making it
affordable to middle-class people. However, this condition also raises concerns about
residents' comfort, especially as the number of family members increases. If one wants to buy
another apartment unit, price is also a consideration. This study aimed to determine the level
of affordability and comfort for middle-class people.
The method used was descriptive-quantitative with primary data collection by
conducting surveys with the residents and gathering reports provided by management. The
findings revealed that in comparison to Maslow's Hierarchy of Needs, the needs of residents
in Menara Rungkut Apartment that are met are physiological, security in having a place to
stay, and a little social fulfillment. In terms of affordability, they chose Menara Rungkut
Apartment because of its low price and proximity to the office. Meanwhile, in terms of
comfort, residents feel quite comfortable because of its safe, fairly clean, quiet, and easily
accessible public facilities. However, it is still expected that the management can improve
building maintenance so that it becomes a more comfortable environment for residents,
particularly middle-class residents