Small and Medium Enterprise Capacity Building through Production Equipment

Abstract

The partner of this community service program is Small and Medium Enterprise (SME) called MARENDRA PYA, a home-based pia-making business in Wringinanom, Gresik. Established in 2006, this business faces challenges in production capacity and marketing strategy, especially utilizing digital platforms. This activity aims to improve the production efficiency and human resource capacity of MARENDRA PYA through the procurement of production equipment and digital marketing training.

The stages of implementing the activity begin with procuring an automatic mixer that increases production efficiency. The procurement of an automatic mixer involves workshops around the partner's residence. The second activity is an online marketing workshop through platforms such as Instagram, Shopee, and Tokopedia. The last activity is to design the business logo. The implementer os the owner of MARENDRA PYA since the business is controlled by the owner himself.

The results of this community service program has increase 30%  in production capacity and significant improvements in packaging design. This program has succeeded in providing MARENDRA PYA with the tools and knowledge to expand market reach and improve production processes, ensuring sustainability and competitive in the long term.