Tourism Human Resource Capacity Development supports the Blue Economy in Mengare Island

Abstract

The objective of this research is to enhance the capacity of human resources (HR) in supporting green tourism based on the economy of Gresik Island by utilizing digital technology. This research used a qualitative method using a phenomenological approach to collect data through in-depth interviews with various stakeholders such as government officials, tourism management, business owners, and local community. An analysis was conducted using the NVIVO software to identify the main theme related to the enhancement of human resource capacity and digitalization. The results indicate that training in digital literacy, tourism management, and environmental conservation play a crucial role in enhancing the competence of human resources. In addition, institutional reform and collaboration among the government, educational institutions, and private sector firms are crucial factors to provide an effective organizational structure that supports long-term sustainability. Utilising digital technology, such as websites, social media, and digital marketing, has been proven to enhance operational efficiency and attraction of tourism in Mengare Island. The support of stakeholders is crucial in ensuring the successful implementation of the new economic concept, which not only affects economic growth but also plays a role in environmental preservation in the tourist area.