Layout Optimization and Service Simulation for Small Retail Enterprises: Improving Store Performance through SLP and AnyLogic

Abstract

This study investigates the impact of layout redesign on the operational efficiency of small retail enterprises, using Toko Pink 31 in Surabaya as a case study. The research integrates the Systematic Layout Planning (SLP) method with Discrete Event Simulation (DES) using AnyLogic software to analyze customer flow and service performance. Field observations revealed that the existing layout caused significant congestion and inefficiencies in both customer movement and transaction handling. A redesigned layout was proposed to improve circulation, reduce bottlenecks, and optimize the positioning of key store components such as cashier stations and product displays. The redesigned model introduced wider aisles, better zoning, and dual cashier service points. Simulation results showed a substantial reduction in customer waiting times, more balanced workload distribution, and increased service capacity. The findings emphasize that a data-driven layout redesign, coupled with simulation modeling, offers a practical and scalable solution for improving customer experience and operational productivity in small-scale retail settings.