Implementasi Strategi Pemasaran Secara Daring Produk UMKM Kopi di Desa Bening

Abstract

This study aims to analyze the implementation of effective online marketing strategies for MSME coffee products in Bening Village. In the rapidly developing digital era, coffee MSMEs need to take advantage of the potential of the internet and technology to expand their market reach. This study uses a qualitative approach by collecting data through in-depth interviews with coffee MSME owners in Bening Village. The results of this study provide insight into the strategic steps that need to be taken to improve and develop online coffee MSME products in the village. Some of the steps found include building an online presence through social media and e-commerce platforms, producing interesting marketing content, utilizing social media to interact with customers, and collaborating with local influencers. Social media is an online platform that allows users to share content, interact and communicate with others via the internet. Through social media, users can upload and share text, photos, videos and various other content with friends, family or a wider audience. By implementing this online marketing strategy, coffee MSMEs in Bening Village can benefit from increased visibility, sales and brand awareness. It is important for coffee MSMEs to monitor and evaluate the implemented online marketing strategy and adapt it according to changing trends and market needs.