Proceeding of Conference on Literature, Linguistic, and Cultural Studies

Promotional Sentences Used by Bali Tourism Office and the Philippines Departement of Tourism: A Systemic Functional Linguistics Study

Dewa Ayu Kadek Claria — 2026-01-28

The achievement of the Philippines in developing different destinations is an urgent concern for the advancement of tourism in Bali. Previous research showed that there was a shift in tourist interest from visiting beeches in Bali to the Philippines, raising high concerns about changes in global travel trends. The success is reflected from the selection of words by the Philippines to promote the beauty of its beaches through Instagram account. The effectiveness of using promotional sentences is also considered as an essential part of branding applied to the Instagram account of Bali Tourism Office. Therefore, this research aims to compare the effectiveness of promotional sentences on Instagram used by Bali and the Philippines Department of Tourism through Systemic Functional Linguistics (SFL) method. The results showed that Bali tourism office only had 3 posts related to beach element as a promotion. The Philippines Department of Tourism massively promoted the beaches in the past year with 37 posts in a year. A total of six processes in transitivity can be used to make promotional content more interesting. However, only material, mental, relational, behavioral, and existential processes were used in Instagram posts of the Philippines Department of Tourism’s Instagram account. These processes shaped the presentation of product by promotional messages, as well as the benefit and the included consumer.

Challenging the Norms Through Language: Unveiling Gender Duality and Identity in Tempest’s Hold Your Own

I Gusti Ayu Sundari Okasunu — 2026-01-29

Language plays a fundamental role in literature, particularly poetry, in shaping and directing the reader’s interpretation of the hidden meaning portrayed by the poet. In regard to this phenomenon, this study examines the construction of gender duality in selected poems written by Tempest in the anthology entitled Hold Your Own through a qualitative content analysis method utilizing retroactive reading and a purposive sampling technique. By juxtaposing the denotative and connotative meaning through the lens of linguistics and literary analysis, this research is theoretically grounded in Riffaterre’s Semiotics and Butler’s Gender Performativity theory. The data consist of thematically and strategically selected lines that reveal nuances of linguistics and literary patterns in representing gender identity. Findings demonstrate that feminime identities are predominantly articulated through lexemes or phrases corelated to softness, passivity, and negative light such as “watching them”, “school bench”, “be kind”, and “witch” meanwhile men are characterized by more assertive, dynamic, and power figure words such as “playing”, “football”, “kick”, “BMW”, and “above her”. The duality of gender is further illustrated through recurrent grammatical deviations such as “how many of yous”, “boy in her”, and “herself top boy” as well as frequent deployment of figurative devices such as simile, paradox, symbolism, hyperbole, and metaphor, one of which is “her shoulder is square”. This study contributes to a deeper understanding of the ways linguistics and narrative strategies in Hold Your Own perform a fluid and complex gender identity, thereby engaging the myth of Tiresias and the contemporary discourse of gender.

Enhancing The Capacity of Art Performances Through The Availability of Artistic Costumes as a Form of Strengthening Tourist Village of Jenisgelaran, Jombang Regency

Anik Cahyaning Rahayu — 2026-01-30

One of the essential elements in an aesthetic art performance lies in the costumes worn by the performers. Costumes are an urgent supporting aspect in every presentation because they serve as an aesthetic representation that becomes a medium for implementing the distinctive identity of each region. In art performances, costumes function to create visual beauty, distinguish one character from another, depict character traits, provide freedom of movement, and deliver dramatic effects. Thus, costumes are the most important element after artistic movements and musical instruments in a performance. Considering the limitations of available art wardrobes, the lack of contemporary relevance, and the absence of distinctive costume characteristics, solutions to the problems faced by art communities in Jenisgelaran Village need to be provided in the form of funding for artistic costumes that suit the character of each type of art and the age of the performers. Independent ownership of costumes is one of the crucial elements in business management for art groups, as it helps stabilize both individual and group economies. The results of this community service program, funded through the Kemenristek Dikti Grant, are expected to contribute to the economic independence of art performers in the Artist Village of Jenisgelaran, Jombang Regency.

Strategic Integration of Artificial Intelligence: The Mediating Role of Dynamic Capabilities and Moderating Influence of Environmental Turbulence in Developing Economies

Fatmah Bagis — 2026-01-30

This research investigates how organizations in developing nations focusing on Indonesia can effectively embed Artificial Intelligence (AI) into their strategic operations to boost competitiveness and support the achievement of Sustainable Development Goals (SDGs). Drawing upon Dynamic Capability Theory (DCT) and the Technology-Organization-Environment (TOE) framework, the study examines the role of AI readiness in fostering strategic AI integration, with dynamic capabilities acting as a mediating mechanism and environmental turbulence serving as a moderating factor. A survey of 150 industry managers in Central Java was conducted, with data analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. Results indicate that organizations with higher AI readiness tend to develop stronger dynamic capabilities, which subsequently enhance their strategic integration of AI. Additionally, the study finds that environmental turbulence can amplify or diminish the influence of dynamic capabilities. Theoretically, the research extends the TOE framework by incorporating dynamic capability perspectives, while practically offering guidance for business leaders and policymakers aiming to implement AI in ways that are both effective and sustainable.

Minang Identity in Indonesian Literary Works 2008-2025 (Anthropocentrism Study)

Putri Retnosari — 2026-01-30

This study aims to explore the construction and transformation of Minangkabau identity in Indonesian literary works published between 2008 and 2025. Using an anthroposentric literary approach, the research investigates how human-centered cultural values, norms, and beliefs associated with Minangkabau ethnicity are narrated, challenged, or maintained in contemporary fiction. The analysis focuses on selected novels and short stories written by both Minangkabau and non-Minangkabau authors, identifying recurring themes such as adat, migration, gender roles, and intergenerational conflict. The method combines textual interpretation with cultural contextualization to uncover how literature reflects or reconfigures the image of Minang identity in response to changing national and global contexts. The results reveal that while many works reaffirm traditional Minangkabau values, others offer critical perspectives that depict internal tensions and evolving identities, especially among younger generations. The study shows that Minang identity in literature is dynamic, marked by a constant negotiation between heritage and modernity.

Influencing through Language: Skincare Advertising Discourse on Instagram

Fatimah Hidayahni Amin — 2026-01-28

This study examines the linguistic strategies employed in Instagram skincare advertisements and their role in constructing persuasive messages and reinforcing dominant beauty ideologies. The study adopts a qualitative method through Critical Discourse Analysis (CDA), utilizing Fairclough’s three-dimensional framework: textual analysis, discursive practice, and social practice. Data were collected purposively from five Instagram posts by prominent skincare brands, selected based on relevance and audience engagement. The analysis reveals the use of imperatives, emotive vocabulary, structured narratives, and authoritative tone to build trust, appeal to emotions, and promote aspirational beauty ideals. These linguistic choices contribute to a discourse that equates beauty with confidence, self-worth, and social acceptance. The study identifies how these advertisements implicitly link consumption with self-improvement, positioning skincare not merely as a product but as a lifestyle necessity. The findings suggest that skincare advertisements on Instagram function not only as marketing tools but also as ideological texts that shape consumer identity and perpetuate societal norms regarding beauty and self-care. This study contributes to the growing body of literature on discourse and digital media by highlighting the intersection of language, ideology, and consumer culture in online marketing practices.

Silencing the Subaltern: Postcolonial Literary Voices & Contemporary Military Power in Indonesia

Zukhrufa Meyvicka — 2026-01-28

This article examines the increasing influence of military power in Indonesian politics, the 2025 revision of the National Armed Forces (TNI) Law, and the growing restrictions on press freedom. Anchored in postcolonial theory—specifically Gayatri Spivak’s concept of the subaltern and Edward Said’s Orientalism—this study explores how state and military institutions silence public voices, particularly in the context of the recent legislation and the nationwide protests of March 20–28, 2025. Using a qualitative descriptive approach, with close reading as the primary research instrument, the analysis focuses on the character of Okonkwo and selected narrative elements in Chinua Achebe’s Things Fall Apart. The article compares silencing in the novel with current repressive actions in Indonesia to argue that colonial legacies endure not only in social and political structures but also in strategies of power consolidation. The findings suggest that literary representations of colonial domination mirror broader patterns of militaristic control in postcolonial states. This study identifies structural parallels between the silencing of subaltern characters in the novel and ongoing restrictions on civil and media freedoms in Indonesia. Postcolonial literature, therefore, is not only a historical reflection but a critical lens through which to understand modern state power and its enduring colonial imprints.

Between Liberation and Representation: Muslim Women’s Agency and the ‘Savior’ Narrative in Samira Ahmed’s Novels

Ellita Permata Widjayanti — 2026-01-29

This article analyzes the representation of Muslim women’s agency in two novels by Samira Ahmed, Love, Hate & Other Filters (2018) and Mad, Bad & Dangerous to Know (2020), using a postcolonial feminist framework, specifically the thought of Mohanty, Spivak, and Abu-Lughod. This research uses textual analysis to identify the character constructions and cultural representations in both novels. The study focuses on three main aspects: (1) agency as a form of self-assertion (liberation as self-assertion), (2) the dynamics of savior narratives that present external savior figures, and (3) tendencies toward re-orientalism. Although Ahmed’s novels attempt to present diasporic Muslim women as independent subjects, these narratives are often trapped within the framework of Western liberal feminism, which defines liberation as a release from cultural and religious values. The presence of external savior figures reinforces savior narratives that position Western validation as a prerequisite for Muslim women’s freedom, while narratives that repeat Western perspectives on the East demonstrate a re-orientalist reproduction.

Cultural Content and Foreign Language Public Speaking Anxiety: Contributing Factors and Culture-Based Coping Strategies in EFL Students

Himala Praptami Adys — 2026-01-30

This study investigates the relationship between cultural content integration and foreign language public speaking anxiety (FLPSA) among English as a Foreign Language (EFL) students. The research examines how incorporating Buginese cultural values (Sipakainga’, Sipakalebbi’, and Sipakatau’) affects anxiety levels and provides culture-based coping strategies for 56 Indonesian university students enrolled in Business English Communication program, Universitas Makassar. Using a mixed-methods approach, this study analyzed anxiety patterns, cultural identity impacts, and effectiveness of culturally-responsive pedagogical approaches. Results indicate that students who engaged with familiar cultural content demonstrated significantly lower anxiety levels and improved speaking performance compared to those exposed to purely Western-oriented materials. The findings suggest that integrating local cultural frameworks can serve as effective anxiety-reduction mechanisms while maintaining language learning objectives. This research contributes to understanding culturally-sensitive EFL pedagogy and provides practical implications for educators working with culturally homogeneous student populations.

Exploring Gender Discourse in “Modern Women Bali” Media

Radha Andhra Swari — 2026-01-30

This study explores the construction of gender discourse in “Modern Women Bali” media. Drawing on gender theories and critical discourse analysis approach, this study aims to investigate how traditional gender roles and identities are articulated through media produced by women-based community of writers in Bali. Data were obtained from the Instagram posts of @modernwomenbali from January to July 2025, as well as five online magazine issues produced by Modern Women Bali. Utilizing qualitative method, this study analyzes the gender-related discourse that delve into how Balinese cultural values intersect with modern influences to shape gender narratives. The results revealed that Modern Women Bali actively embraces themes of women empowerment by correlating cultural expectations and modern reality. In conclusion, this study contributes to ongoing discussions in gender and media studies, especially in Bali.

A Pragmatic Study of Speech Acts in Pamuk's The Museum of Innocence: Performing Love and Longing

Chatarini Septi Ngudi Lestari — 2026-01-30

This article examines how Orhan Pamuk's The Museum of Innocence employs language to convey love, obsession, and emotional control. This study is based on Searle's speech act framework, reinforced by pragmatic and cultural contexts. Kemal, the main character, expresses his emotions through a variety of expressive and commissive acts, particularly in his letters to Fusun, reflections, and monologues. These speech acts highlight the tension between personal desires and social expectations in late 20th-century Istanbul, functioning as linguistic acts influenced by the norms of performance culture. The study analyses in depth how expressive speech acts, such as apologies and declarations of love, and commissive speech acts, including vows and promises, are used to construct and negotiate Kemal's identity in a multicultural environment, while also conveying emotions. The results reveal how language functions as a means of emotional expression and intercultural exchange, highlighting how speech acts are deeply influenced by social hierarchy, indirectness, and politeness norms. This study emphasizes literature as a crucial channel for exploring interpersonal meaning in a globalized world, situating speech act theory within the broader context of cultural pragmatics. It provides insights into how language conveys love, loss, and longing across cultures, advancing literary pragmatics and intercultural discourse analysis.