Seminar Nasional Hasil Skripsi

Pengaruh Store Atmosphere, Harga Dan Keragaman Produk Terhadap Keputusan Pembelian Pada Cafe Aola Paciran Lamongan

Marsella Agustin — 2022-08-26

Now, business competition is getting tougher, especially in the food and beverage sector. Businessmen are required to always be sensitive to changes that occur in the market and must be able to create ideas by making different things, paying attention to consumer needs. One of them is Cafe Aola which is one of the considerations for purchasing decisions. Taking into account the factors of the atmosphere of the place, which is not only strategic but also comfortable, unique and has something different. The formulation of the problem in this study is whether there is an influence of store atmosphere, price and product diversity on purchasing decisions at Cafe Aola. The analytical method used in this research is multiple regression analysis, validity and reliability test, classical assumption test consisting of normality test, multicollinearity test, heteroscedasticity test, and hypothesis testing consisting of t test, f test with the help of the IBM SPSS version 20 program. for windows. The results of this study indicate that the store atmosphere variable has a positive and significant effect on the purchasing decision variables of Cafe Aola, the price variable has a positive and significant effect on the purchasing decision variables at Cafe Aola, the product diversity variable has a positive and significant effect on the purchasing decision variables at Cafe Aola.

Store Atmosphere, Price, Product Diversity and Purchase Decision

Pengaruh Brand Ambassador Dan Fanatisme Penggemar Terhadap Minat Beli Para K-Popers Di Kota Surabaya Pada Produk Mie Instan Lemonilo

Wakida Bella Novika — 2022-08-26

Several local brands have started to make Korean Idol as the Brand Ambassador of the products they offer, one of which is the Brand Ambassador of the Lemonilo instant noodle product, namely NCT Dream which is a boy group from South Korea. A brand ambassador is an advertising supporter or also called a product spokesperson who is chosen from a famous person who has an attractive appearance to attract the attention and memory of consumers. The selection of a Brand Ambassador can also trigger fan fanaticism which looks excited. The fanaticism that will be discussed in this study is the fanaticism that hit the fans. This research uses a quantitative research approach with non-probability sampling method. The population in this study were the K-Popers in Surabaya and the data collection techniques were questionnaires and data analysis techniques using SPSS version 20 software. 05. And based on simultaneous data analysis, F count is greater than F table with a probability value less than 0.05. So it can be concluded that Brand Ambassador and Fanaticism have a significant effect on buying interest of K-Popers in Surabaya on instant noodle products. lemonillo. with a determination value of 51.5% and the remaining 48.5% is influenced by other variables not examined in this study.

Pengaruh Diskon, Gratis Ongkir, Dan Ulasan Pembeli Terhadap Keputusan Pembelian Pada Toko Online Belia Cosmetic Di Shopee

Rizna Intani Shaubil Haq — 2022-08-26

The Covid-19 pandemic has made many people start switching to online shopping. Social distancing makes people choose buy online to reduce contact with other people. Beauty care products are one of the best-selling products in the Shopee online store. Many sellers who sell the same product makes each seller do strategy to promote their products so that they are chosen by consumers. The purpose of this study was to determine the effect of Discounts, Free Shipping, and Online Customer Reviews on Purchase Decisions at the Belia Cosmetic online store at Shopee. The research method used is quantitative research using a questionnaire as an instrument. The population in this study were female consumers who had purchased at the Belia Cosmetic store at Shopee. The sample of this study used non-probability (non-random sampling) with a purposive sampling technique totaling 100 respondents. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that all independent variables Discounts, Free Shipping and Online Customer Reviews, have a positive and significant influence on the dependent variable, namely purchasing decisions at the Belia Cosmetic online store at Shopee.

Pengaruh Electronic Word Of Mouth Pada Media Sosial Instagram Dan Atribut Produk Terhadap Keputusan Berkunjung Di Wisata Parimas Waterpark Mojokerto

Dea Putri Erdianto — 2022-08-26

One of the development sectors that is being promoted by the government is tourism. Tourism has considerable potential in contributing to the country's foreign exchange, so its development is the focus of the government. Parimas Waterpark is one of the interesting tourist attractions in Mojokerto Regency. Tourism that presents the concept of water tourism is equipped with various other tourism product attributes such as: culinary tourism, children's playgrounds, camping ground, and outbound areas. The development of tourism potential at Parimas Waterpark is also accompanied by optimal promotion efforts, one of which is through social media. Currently, social media has great social power in influencing public opinion, such as Instagram. In new media, the term Electronic Word Of Mouth (eWOM) appears as one of the company's promotional efforts. This is also utilized by Parimas Waterpark tourism. The purpose of this study was to determine and analyze the influence of Electronic Word Of Mouth on Instagram social media and product attributes on the decision to visit Parimas Waterpark tourism. This research is a quantitative research using survey method. Data collection was carried out through observation, as well as distributing online questionnaires through Google Forms to respondents, namely tourists who visited Parimas Waterpark tourism. The results of this study indicate that Electronic Word Of Mouth on Instagram Social Media and Product Attributes partially and simultaneously affect Visiting Decisions.

Pengaruh Kredibilitas Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Pengguna Aplikasi Tokopedia Di Surabaya

Nadia Nur Saharani — 2022-08-26

This study aims to determine whether there is an influence between Brand Ambassador Credibility and Brand Image on Purchase Decisions for Tokopedia application users in Surabaya. With a population of all users of the Tokopedia application in Surabaya and using the sampling technique is Non Probability Sampling using the Porposive Sampling method with a sample of 100 respondents. This study uses quantitative research methods and by testing the SPSS ver 21 tool. The data collection technique used by the researcher is a questionnaire by distributing statements to 100 respondents for Korean idol BTS fans who have used the Tokopedia application. The research data analysis technique used descriptive analysis, multiple linear regression analysis, and hypothesis testing, namely the t test, F test, and the coefficient of determination (R²) test. Based on the results of the t-test and F-test conducted by the researcher, the credibility of the Brand Ambassador and Brand Image, either independently or jointly, has a positive and significant effect on purchasing decisions. In selecting a Brand Ambassador, Tokopedia should choose someone who is reliable in their field so that the company can achieve targets to be more targeted and Tokopedia must position itself as a customer by creating products/brands that are unique or that have never been sold by Tokopedia that are different from competitors.

Analisis Rasio Likuiditas Dan Rasio Profitabilitas Dalam Mengukur Kinerja Keuangan Pada PT. Trisula Vijaya Lakshmi Di Surabaya

Renita Meidy — 2022-08-26

Basically the establishment of a company is to obtain as much finance as possible. Profits or profits can be obtained from good financial performance within the company. Performance within the company can be used as a measuring tool to assess the success of a company. In principle, the better the company's financial performance, the better the company's achievement in generating profits. The purpose of this study is to analyze the liquidity ratios and profitability ratios in measuring financial performance at PT Trisula Vijaya Lakshmi, and to provide recommendations for improvements to existing problems within the company in order to improve the company's financial performance. This study uses a qualitative method. The object of this research is the company's annual financial report starting from 2019 - 2021. The results of this study indicate that the calculation using the company's liquidity ratios and profitability ratios is in poor condition, so PT Trisula Vijaya Lakshmi cannot be said to have good financial performance because its financial condition is still less stable. Therefore, the company needs to manage finances properly so that the company's finances become stable.

Pengaruh Rasio Profitabilitas Terhadap Pertumbuhan Laba Pada PT. Japfa Comfeed Indonesia, Tbk.

Anita Syafitri — 2022-08-26

This research aims to determine the effect of the ratio of profitability to profit growth in PT. PT. Japfa Comfeed Indonesia, Tbk during the period 2017 – 2021. The independent variables used to measure profitability ratios are Net Profit Margin (NPM), Gross Profit Margin (GPM), and Return On Assets (ROA). The dependent variable used is profit growth. The data in this study is secondary data derived from quarterly financial statements that have been prepared by PT. PT. Japfa Comfeed Indonesia, Tbk in 2017 – 2021. The data analysis techniques used are classical assumption testing, multiple linear regression analysis, and hypothesis testing. The data analysis techniques used are classical assumption testing, multiple linear regression analysis, and hypothesis testing. The results showed that the Net Profit Margin (NPM) variable had a negative and significant effect on profit growth with a calculated t value of -2.578 with a significant level of 0.022 which means less than 0.05, Gross Profit Margin (GPM) had a positive and significant effect on profit growth with a calculated t value of 2.153 with a significant value level of 0.049 which means less than 0.05 and Return On Assets (ROA) had a positive and significant effect on profit growth with a calculated t value of 2.153 with a significant value level of 0.049 which means less than 0.05 and Return On Assets (ROA) had a positive and significant effect on profit growth with a calculated value of 4.528 with a significant value level of 0.000 which means less than 0.05.

Pengaruh Iklan Google Adwords Dan Kualitas Website Terhadap Keputusan Menggunakan Ekspedisi Line 7 Express

Trenaldy Ikkyu Arifin — 2022-08-26

The development of the digital world and marketing strategies in Indonesia is growing rapidly. The Line Express freight forwarding service company has started introducing its business through Google Adwords ads since June 2021 which is directed directly to the company's website or website where it contains goods delivery service offers. In this study, the author uses quantitative methods with survey research that uses a questionnaire as an instrument. To process the data from the questionnaires that have been distributed using the SPSS version 25 application. The population in this study were all line 7 express customers in April 2022 and the sample used was a non-probability sampling method of saturated sample or census. and the analysis technique used is multiple linear regression analysis.The results of this study indicate that the independent variables of google adwords advertising and website quality affect the dependent variable, namely the decision to use online shipping services at line express companies in Surabaya.

Pengaruh Kinerja Keuangan dan Ukuran Perusahaan Terhadap Struktur Modal Pada PT Sekar Laut Tbk

Amirah Ihza Djazuli — 2022-08-26

The existence of shareholders is very influential on the survival of the company. This study
aims to examine the effect of Financial Performance (ROA), Firm Size on Capital Structure
(DER) at PT Sekar Laut Tbk. This research uses quantitative research with linear regression
analysis technique used to analyze each variable. This data collection technique uses the
method of documentation, literature study, and interviews. The data from this study is in the
form of the financial statements of PT Sekar Laut Tbk for the 2019-2021 period which were
obtained from interviews. The results of this study Financial Performance Variables have a
significant negative effect on capital structure, which means an increase in financial
performance (ROA) will reduce the value of capital structure (DER). This is because the
greater the Return On Assets (ROA) obtained by the company, the company's capital derived
from debt will decrease. Variable Company Size has a significant positive effect on the capital
structure (DER) of the company PT Sekar Laut Tbk for the period 2019-2021, which means
that an increase in company size will increase the value of the capital structure (DER).
Financial Performance and Company Size affect the decision to make a company's capital.

Analisis Pengaruh Customer Relationship Management Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen

Melisa Kristi — 2022-08-26

The background of this research is the condition of business competition in Indonesia, which
is currently getting tougher, requiring retail business players to provide the best quality
services to increase customer loyalty, namely through Customer Relationship Management
and improve service quality. This study aims to determine the effect of Customer Relationship
Management and service quality on consumer loyalty between Superindo and Bravo
Supermarkets in Jombang City. The research design used was quantitative analysis research.
The data collection method used a questionnaire and the research instrument used a Likert
scale. Sampling used a non-probability sampling technique by means of purposive sampling.
Then the data obtained were analyzed using Validity Test, Reliability Test, Classical
Assumption Test, Multiple Linear Regression Analysis, and Hypothesis Testing through t Test
and F Test. The results showed that Customer Relationship Management and service quality
simultaneously and partially had a significant effect on loyalty consumers between Superindo
and Bravo Supermarkets in the city of Jombang. It is advisable for Superindo and Bravo
Jombang to be able to further increase the value of CRM and Service Quality by building more
communication with customers, and being able to pay more attention to what customers want.

Pengaruh Sistem Pembayaran COD, Gratis Ongkir Dan Review Pembeli terhadap Minat Beli Baju Di Lazada

Eva Ririn Andriani — 2022-08-26

Along with the development of an increasingly modern and sophisticated era, it has given birth to
a system used for trading activities, namely E-commerce. Many marketplaces have sprung up so
that the competition is getting tougher among marketplaces. This makes Lazada have to improve
some of the features and promos provided, such as improving the COD payment system, providing
more free shipping and increasing consumerr reviews to attract more consumers. Companies must
also pay attention to what factors attract consumers to buy in the marketplace to the products
offered. This study tries to explain how the influence of the COD payment system, free shipping
and consumer reviews on purchase interest in clothing products at Lazada. This study uses a
quantitative method with a questionnaire as the instrument. The population in this study are people
who live in the Surabaya area, while the research sample uses a non-probability sampling method
with purposive sampling technique, the respondents taken are 100 respondents. The data analysis
technique used is multiple linear regression analysis. The results of this study indicate that the
COD payment system variable has no effect on the dependent variable that is purchase interest,
while the free shipping variable and consumer reviews have a positive effect on the dependent
variable that is purchase interest

Pengaruh Kualitas Produk, Harga, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pakaian Dewasa Pada Shopee

Sheilla Endriani — 2022-08-26

Purchasing decisions can be measured through the factors that influence consumers in making
decisions, one of which is Product Quality, Price and Service Quality. Shopee is a marketplace
that uses pricing, product, and service quality strategies. Shopee sells a variety of adult
clothing, many types and fashions are sold at various prices, most buyers see products based
on the character of the product itself. This study was used to determine the partial and
simultaneous effect of product quality, price and service quality on purchasing decisions on
the Shopee application. The method used in this research is quantitative. The population in this
study was random Surabaya people who had bought adult clothing products on the Shopee
application. The sample size in this study was 96 respondents. The sampling technique used in
this research is non probability sampling. The results showed that product quality, price and
purchasing decisions partially and simultaneously affect the purchasing decisions of
consumers who buy adult clothes on the Shopee application in Surabaya.

Analisis Komparasi Pengaruh Kualitas Produk, Brand Image, dan Harga Terhadap Keputusan Pembelian

Putri Indayani — 2022-08-26

The development of marketing strategies is skyrocketing, making business people continue to
implement the latest breakthroughs to make new invocations and fight other competitors. One
of them is a contemporary drink. Contemporary drinks are a term used for innovative and
popular drinks, both because of their unique flavors and characteristics. This type of research
uses quantitative research with a comparative approach. The results showed that the Product
Quality variable has a significant value of 0.002 < 0.005 means that there is an average
difference between Suweger Products and Haus Products in making purchasing decisions.
Variabel brand image has a significant value of 0.579 > 0.05, this shows that there is no
average difference between Suweger Products and Haus Products in making purchase
decisions. variable Price has a significant value of 0.006 < 0.05, meaning that that there is an
average difference between Suweger Products and Haus Products in making purchasing
decisions. The Purchase Decision variable has a significant value of 0.001 < 0.05, this shows
that there is an average difference between Suweger Products and Haus Products in making
purchasing decisions.

Analisis Komparasi Kualitas Produk, Harga, Citra Merek Terhadap Keputusan Pembelian Skincare Emina Dan Garnier

Mia Novitasari — 2022-08-26

Developments in the cosmetic industry are currently growing rapidly in both developed and
developing countries, cosmetics are products that have the ability to meet women's basic needs
for beauty and often become targets for consumers, especially women. The sample and
population are all consumers who have purchased Emina and Garnier skincare products. The
analytical method used is independent sample t-test. The results showed that for the Emina
Dan Garnier Skincare Product Quality variable, the Sig. (2-tailed) value was 0.868 > 0.05,
this means Ho is accepted and Ha is rejected. For the Emina and Garnier Skincare Price
variable, the value of Sig. (2-tailed) is 0.412 > 0.05, then this means that Ho is accepted and
Ha is rejected. For the Skincare Brand Image of Emina and Garnier, the value of Sig. (2-tailed)
is 0.680 > 0.05, then this means that Ho is accepted and Ha is rejected. For the Emina Dan
Garnier Skincare Purchase Decision variable, the Sig. (2-tailed) value is 0.160 > 0.05, then
this means that Ho is rejected and Ha is accepted. So all the variables of product quality, price,
brand image, purchasing decisions have no difference in Emina and Garnier skincare
products.

Pengaruh Shopping Lifestyle dan Discount terhadap Impulse Buying pada Matahari Department Store Plaza Surabaya

Aulia Evarianti Suwandi — 2022-08-26

In 2020, the global outbreak of the COVID-19 virus, including Indonesia, resulted in a decline in the business sector. For example in the field of tourism and trade. Where during this pandemic there are many shopping centers that are closed, one of which is a mall or shopping center. The number of closed shopping centers certainly resulted in a decrease in sales turnover. To arouse people's shopping passion, a company needs to consider several strategies to increase sales and of course also look at the needs or desires of the community. This study aims to prove the effect of Shopping Lifestyle and Discount on Impulse Buying at Matahari Department Store Plaza Surabaya.

The type of research used in this research is descriptive quantitative research. The processed data is the result of distributing questionnaires to people who have shopped at Matahari Department Store Plaza Surabaya. The sampling method was purposive sampling totaling 100 respondents. The data analysis technique used in this study is multiple linear regression, which will make it easier to determine the effect of Shopping Lifestyle and Discount on Impulse Buying which will be tested using the SPSS 26 For Windows program. Based on the results of the study, it shows that the Shopping Lifestyle and Discount variables have a simultaneous effect, which is obtained from the calculated F value of 34,825 and partially on Impulse Buying.

Analisis Wacana Standar Kecantikan Pada Kolom Tajuk “Pesanku kepada Adik-adik Perempuan” di Situs Berita Magdalene.co

Dinda Ayu Ramadani — 2022-08-26

Women are always associated with beauty standards. The standard of beauty at this time is considered by society not to make women qualified because it only focuses on outward appearance. Like the news article entitled “My Message to Younger Sisters on Beauty Standards”. In this case, a young girl is urged to follow the age of beauty and current trends. The article illustrates that today's teenagers are already concerned about facial care and are starting to focus on beauty standards that exist in Indonesia. This is a qualitative research with a review of Foucault's critical discourse analysis method, in the perspective of critical discourse analysis from the side of Alba-Juez (2009). The results of this media discourse want women not to follow the standardization of ideal beauty. As a result, women solve their body problems through excessive means. Magdalene's desire to preach in the context of this beauty standard is quite wise. However, there needs to be a disclaimer to emphasize that this beauty standard is not to be imitated. It can be imitated, but with reasonable limits.

Fungsi Humas Sebagai Fasilitator Komunikasi Dalam Menangani Pengaduan Masyarakat di Diskominfo Kota Mojokerto

Mila Sugmawati Dew — 2022-08-26

Public Relations has a management function, as a communication facilitator the task to receive and send up information from inside and outside the organization to help the operational performance of the organization as well as a forum for conveying the wishes, goals and policies desired by the organization to the public. The implementation of public services in the City of Mojokerto, Diskominfo give the duty and authority to the Complaints Sub-Sector in receive and assist for help publics to submit aspirations and complaints, in which that’s submit to Regional Apparatus Organizations (OPD) whose task is to finish the complaints. This study uses a qualitative method with descriptive type. The technique in data collection is by observation, interviews and documentation. The results of this study are the complaints sub-sector function as a communication facilitator with publics regarding to handling of complaints using two-way communication between publics and the OPD is well established, where the publics can easily submit their complaints and the complaints are resolved properly by the OPD and the publics can give afeedback directly on social media for service satisfaction and follow-up to complaints.

Pengaruh Harga, Atribut Produk dan Lokasi terhadap Keputusan Pembelian Produk Fashion Delvation Store di Surabaya

Sinta Bella Octa Novianti — 2022-08-26

The growth of diverse businesses and business ventures especially in similar
companies. Fashion trend models that are growing every year make the Delvation Store
fashion store provide innovation and product completeness as well as the Delvation Store
Surabaya, starting from clothing, bags, and women's hijabs. Price is a very influential factor
in considering consumer decisions to buy a product. In addition to product attributes,
product attributes are also influential in determining consumer desires because they
guarantee that the product can meet the needs and desires of buyers. Location can also be a
consideration in making purchasing decisions. This study aims to determine and analyze the
effect of price, product attributes, and location on the decision to purchase products at the
Delvation Store Fashion in Surabaya. using a questionnaire as a research instrument. The
population in this study were people who had bought fashion products at the Delvation Store
Surabaya. This study used the accidental sampling method as a sampling technique and
determined 100 respondents to be used as samples. The data analysis technique used is
multiple linear regression analysis. The results obtained from the data analysis test in this
study indicate that price, product attributes, and location have a significant influence on
purchasing decisions.

Pengaruh Kelengkapan Produk dan Brand Trust terhadap Keputusan Pembelian Ulang pada Obat Herbal CV Asgindo Jamu di Jombang

Ricky Mahardika — 2022-08-26

Technology that is developing rapidly at this time makes the spirit of entrepreneurship
for this millennial society to create something uniqu innovative, namely Online Business.
Because the products being sold cannot be touched directly by the customer and so that the
online business becomes interesting society then, the important thing that must be done by the
business owner build good and interesting communication, namely by complementing the
product, as well as creating trust in consumers. Therefore, this study tries to further explain
the effect of Product Completeness and Brand Trust on Repurchase Decisions at CV Asgindo
Herbal Medicines in Jombang. This study uses a quantitative method, using an electronic
media questionnaire as a research instrument. The population in this study are people who buy
the product more than once. This study used purposive sampling method as a sampling
technique and determined 100 respondents to be used as samples. The data analysis technique
used is multiple linear regression analysis. The results obtained from the test Data analysis in
this study shows that Product Completeness and Brand Trust have a significant influence on
Repurchase Decisions

Pengaruh Harga, Mutu Produk dan Celebrity Endorser terhadap Keputusan Pembelian Produk Skincare MS Glow di Surabaya

Pipit Hidayati — 2022-08-26

Purchasing decision is a process that will be passed by consumers where consumers
evaluate one choice of two or more alternative choices offered. Price, Product Quality and
Celebrity Endorser are several factors that can influence the Purchase Decision. The purpose
of this study, among others, is to determine and also analyze the influence of Price, Product
Quality and Celebrity Endorser on Purchase Decisions made by consumers on the object of
research, namely Skincare MS Glow in Surabaya. In this study, 100 respondents were used for
the sampling technique using a questionnaire. From the questionnaire, data will be obtained
which will then be analyzed and used using multiple linear regression (multiple linear
regression). The results of this study indicate that price, product quality, and celebrity endorser
partially and simultaneously have a positive and significant effect on consumer purchasing
decisions on MS Glow skincare in Surabaya.

Pengaruh Store Atmosphere, Cita Rasa Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Sehari Sekopi Di Sidoarjo

Sheila Ayuningtyas — 2022-08-26

Judging from the lifestyle of the Indonesian people, the phenomenon that occurs is that
people spend more time relaxing. This makes coffee shops, restaurants, and various other
culinary tours develop quite rapidly. Sidoarjo currently has many culinary tours, especially in
the DPR Lot which is considered to have a strategic atmosphere in the middle of the city and
is also comfortable, so it is the right place to relax. One of the things that is considered to be
able to win the competition is to make something interesting. Therefore, this study will further
analyze the influence of Store Atmosphere, Taste and Service Quality on Customer Satisfaction
on a Sehari Sekopi in Sidoarjo. This study uses a quantitative method, using an online
questionnaire via Google Form. The population in this study is a day of coffee consumers. This
study used purposive sampling method and determined 100 respondents to be used as samples.
The data analysis technique used is multiple linear regression analysis. The results obtained
from the data analysis test in this study prove that the store atmosphere, taste and quality of
service have a significant influence on customer satisfaction.

Representasi Feminisme Eksistensialis dalam Film "The Great Indian Kitchen"

Dio Rizky Firmansyah — 2022-08-26

The Great Indian Kitchen is a film with the theme of women's struggles in the domestic sphere. The struggle of women in the domestic sphere is identical to existentialist feminism. Researchers say that the film The Great Indian Kitchen contains existentialist feminism ideology. The purpose of this research is to reveal the representation of existentialist feminism in the film The Great Indian Kitchen. This research is a qualitative research and uses a critical paradigm and uses the John Fiske television codes method which consists of the level of reality, the level of representation, and the level of ideology. The results of this study indicate that the representation of existentialist feminism in the film The Great Indian Kitchen is dominant in dialogue and action codes. Dialogues and actions that represent existentialist feminism include, women can work, women take social transformation actions, and women refuse to be others.

Pengaruh Brand Image dan Kualitas Layanan Terhadap Loyalitas Pelanggan Starbucks Tunjungan Plaza Surabaya

Achmad Rovi al Hakim — 2022-08-26

Surabaya's coffee shop business is growing rapidly, competition is intensifying, and it is difficult for consumers to choose a coffee shop destination. Consumers have also become confident in responding to complaints, criticisms and suggestions regarding products and services received by coffee shops. Businessmen need to pay attention to brand image and Quality Service so they can compete with other cafes. The purpose of this research is to resolve impact of Brand Image and Quality of Service on Customer Loyalty Starbucks Tunjungan Plaza Surabaya. The research type is Quantitative consists sample of Starbucks that customers purchased at Tunjungan Plaza Surabaya and 100 respondents who distributed the survey via Google Forms. Survey analysis using multiple linear regression analysis, validation, t test, reliability test, coefficient determination and F test,. The conclution is show that there is a positive impact in Brand Image and Purchaser Loyalty. There is a huge impact between Quality Service and Purchaser Loyalty. Also at Starbucks Tunjungan Plaza Surabaya, Brand Image and Quality Service also have a impact on Purchaser Loyalty. Therefore, Starbucks needs to maintain and improve its brand image and the Quality Service consecutively bring loyal customers.

Pengaruh Kualitas Produk, Harga Dan Promosi Media Sosial Terhadap Keputusan Pembelian Produk Lacoco Skincare Pada Stokis Cabang Surabaya

Eny Wulandari — 2022-08-26

In the current era of digital marketing developments, business competition in Indonesia is getting tougher and has strong competition between competitors. This condition also occurs in one of the fields of beauty. By being able to sell beauty products in Indonesia, there are many types and brands of skin care that compete today. This study aims to determine and analyze the effect of product quality, price, social media promotion on purchasing decisions for lacoco skincare products. The research method used is quantitative method. The data collection technique uses a questionnaire via google form with a population of consumers who buy lacoco skincare products at the Surabaya branch stockist and a sample of 100 respondents using purposive sampling technique. Data analysis techniques using multiple linear regression, classical assumption test and hypothesis testing. The results of the analysis of this study indicate that product quality, price, promotional media have a positive and significant effect on purchasing decisions for lacoco skincare products. The effect of product quality, price and social media promotion on purchasing decisions in this study is 42.5%, while the remaining 57.5% is influenced by other factors not examined by the author.

Analisis Komparatif Harga, Kualitas Pelayanan dan Loyalitas Pelanggan Jasa Fotocopy “Airlangga Mas” Dan “Guten” Di Surabaya

Teddy Novan Febriansyah — 2022-08-26

The purpose of this study was to determine the differences in price, service quality and customer loyalty at the Airlangga Mas and Guten business units, in Surabaya. To find out the difference in prices for Airlangga Mas and Guten business units, in Surabaya, to find out the difference in service quality at Airlangga Mas and Guten business units, in Surabaya, and to find out differences in customer loyalty to Airlangga Mas and Guten business units, in Surabaya. This type of research uses comparative research using a quantitative approach. The number of samples used as many as 100 respondents consisting of 50 respondents Airlangga Mas and 50 respondents Guten. The results showed that the price variable as a result of the analysis had a price difference between the Airlangga Mas and Guten business units, in Surabaya. Then for the quality of service from the results obtained, it can be explained that there are differences in the quality of service in the Airlangga Mas and Guten business units, in Surabaya. Meanwhile, the customer loyalty variable shows that there are differences in customer loyalty in the Airlangga Mas and Guten business units, in Surabaya.

Analisis Rasio Likuiditas, Rasio Aktivitas Dan Struktur Modal Pada Profitabilitas Di Koperasi Pegawai Republik Indonesia (KPRI) Sekretariat Daerah Provinsi Jawa Timur Tahun 2019-2021

Vemmy Clarita Dewi — 2022-08-26

This research aims to analyze the liquidity ratio, activity ratio, and capital structure on profitability in Koperasi Pegawai Republik Indonesia (KPRI) Sekretariat Daerah Provinsi Jawa Timur in 2019-2021. Analysis was carried out using a qualitative method with a descriptive approach. The focus of this research is on the financial statements of Koperasi Pegawai Republik Indonesia (KPRI) Sekretariat Daerah Provinsi Jawa Timur for three years, from 2019 to 2021, and only focuses on calculating the liquidity ratio, activity ratio, and capital structure analysis. The results of this research indicate that the liquidity ratios calculated using the current ratio with an average of 721%, cash ratio with an average of 327%, and quick ratio with an average of 718% show that the cooperative is able to meet the current liabilities with current assets and cash. The better the liquidity ratio, the more liquid the cooperative is. This will have an impact on the cooperative profitability which will increase.

Pengaruh Citra Merek Dan Keterikatan Emosional Terhadap Loyalitas Konsumen Pada Produk Persik Kediri Store

Maulidia Sariroh — 2022-08-26

Merchandise sales are part of one form of the process of doing business in a sport because it is sustainable and sustainable. Consumer loyalty is consumer loyalty to the company, brand or product. Brand image and emotional attachment are several factors that can affect consumer loyalty. The purpose of this study, among others, is to determine and also analyze whether or not there is an influence of brand image and emotional attachment to consumer loyalty with the object of research namely Persik Kediri Store. In this study used 96 respondents for the sampling technique using a questionnaire. From the questionnaire data will be obtained which will then be analyzed and processed using multiple linear regression (multiple linear regression). The results of this study indicate that brand image and emotional attachment partially and simultaneously have a positive and significant effect on consumer loyalty to Persik Kediri Store products.

Pengaruh Brand Image, Cita Rasa Dan Harga Terhadap Kepuasan Konsumen Pada Mie Gacoan Gresik

Zafiroh Nurul Janah — 2022-08-26

Business competition is getting tougher, as nowadays there are a lot of culinary businesses that have sprung up with various characteristics and advantages of each. one of the companies involved in business competition is Mie Gacaoan. Mie Gacoan is one of the restaurants in Gresik that offers food in the form of spicy noodles with a level of spiciness that can be adjusted to the wishes of consumers. The formulation of the problem from there is an influence of Brand Image, Taste and Price partially and simultaneously on consumer satisfaction. The analysis technique used in this research is multiple linear regression analysis, validity test, reliability test, classical assumption test and hypothesis testing. The results of this study indicate that Brand Image has a positive and significant effect on consumer satisfaction at Mie Gacoan Gresik, Taste has a positive and significant effect on consumer satisfaction at Mie Gacoan Gresik, Price has a positive and significant effect on consumer satisfaction at Mie Gacoan Gresik, and Brand Image, Taste, and Price have a positive and significant effect on consumer satisfaction. The effect of Brand Image, Taste and Price on Consumer Satisfaction.

Representasi Ageisme dalam Film Sweet 20

Aditya Putra Laksmana — 2022-08-26

The phenomenon of Ageism is one of the issues that is currently happening related to age, many do not understand and do not realize that negative views about a certain age are a form of discrimination. Ageism can basically occur and affect all age groups, but in people's lives it shows that the elderly are at a higher risk of experiencing treatment and its negative impacts. One of the films that represents the phenomenon of ageism is "Sweet 20", so the researcher makes the film as the object of research. This research uses semiotic analysis of Roland Barthes model. Through denotations, connotations, and myths in Bartes' theory, researchers can understand the meaning of ageism in the Sweet 20 film. The results of the research show that there are various kinds of behavior that are interpreted as acts of ageism towards the elderly and young people.

KAMPANYE PR “BASIC IS THE NEW FASHION” DALAM MENUMBUHKAN KESADARAN MEREK PADA KONSUMEN BRAND TEESONS & DOTTERS

Clavira Kintan Permatasari — 2022-08-26

This study aimed to identify and explain the implementation of the public relations campaign "Basic is the New Fashion" as an effort to raise brand awareness among Teesons & Dotters consumers, as well as to describe the factors that support and hinder its implementation. This research is a descriptive research with a qualitative approach. The data in this study are in the form of primary and secondary data obtained through interviews, observation, and documentation. The research results showed that the public relations campaign "Basic is the New Fashion" by Teesons & Dotters was divided into four stages. Both the research, action, communication, and evaluation stages have all been carried out well. Therefore the campaign is considered to increase brand awareness among consumers. The factors that support the implementation of the campaign are product quality, company credibility, and promotions. Meanwhile, the factors that hindered the implementation of the campaign were the COVID-19 pandemic and various technical problems in the media.

PENGARUH TERPAAN IKLAN SHOPEE TERHADAP PERILAKU KONSUMTIF MASYARAKAT DUSUN SEKARPUTIH LAMONGAN DI PLATFORM SHOPEE

Titik Lailatul Istiqomah — 2022-08-26

The development of communication media supports humans in conveying information and communicating with others. The most widely used communication technology is the internet. Through the internet, everyone can communicate easily anywhere and anytime. Changes in people's behavior have changed from traditional to online. Like the rise of online shopping which is currently spreading to the scope of the village. This cannot be separated from exposure to advertisements on various social media users. The existence of exposure to advertising causes people to start buying goods online without prioritizing the benefits of an item, but only because it fulfills a desire. This if done continuously causes consumptive behavior. This study uses a quantitative approach with the population of the Sekarputih Lamongan hamlet who uses the marketplace to shop online. The purpose of this study was to determine how much influence the exposure to Shopee advertising (X) had on the consumptive behavior of the people of Sekarputih Lamongan (Y) hamlet. In this study, sampling using the Slovin formula and purposive sampling technique, in order to obtain as many as 75 respondents. Data were collected by distributing questionnaires. The results of this study indicate that the results of the study are significant and have a sufficient correlation, with a correlation result of 0.459 with a significance value of 0.002 <0.05. Based on the results of this analysis, the exposure to Shopee advertisements (X) has an effect on the consumptive behavior of the people of Sekarputih Lamongan Hamlet (Y).

ANALISIS FRAMING PEMBERITAAN KEPINDAHAN LIONEL MESSI DARI BARCELONA KE PSG PADA MEDIA BOLA.COM DAN BOLASPORT.COM

Andhika Bintang Pratama — 2022-08-26

With the development of online media, almost everything has become easy to obtain information. All things can be obtained online or connected to the internet, one of which is news. One of them is news about football. Football coverage in online media began to color, one of which was Bola.com and BolaSport.com. From the existing football news, this study discusses the news about the transfer of a football player named Lionel Messi from Barcelona club to PSG club. This study uses a framing analysis technique with a model approach of Robert N.Entman. The results of the Framing Analysis conducted by Bola.com and BolaSport.com on the news of Lionel Messi’s Transfer to PSG, there are several conclusions, namely Bola.com trying to report Lionel Messi’s arrival to PSG was similar to the second news on BolaSport.com, the inauguration of Lionel Messi’s transfer to PSG.

REPRESENTASI PATRIARKI DALAM FILM YUNI

Nabillah Qoirunisya’ — 2022-08-26

This study aims to explore and analyze the scenes that contain signs of patriarchy in the film "Yuni". By using the representation research method, this research is useful for exploring, interpreting, as well as marking, values and forms of patriarchy and is also based on the study of Stuart Hall's representation theory, especially the constructionist representation theory of the semiotic approach. The researcher analyzes that the film "Yuni" has many patriarchal elements, especially those that are felt around its environment. Verbal violence in this film is represented in the form of scenes saying insulting, degrading self-esteem. In this film, not only Yuni, who feels the injustice of the patriarchy, but also her friends are also victims.

Pengaruh Citra Merek, Kualitas Produk, Desain Tempat terhadap Keputusan Pembelian di Kafe Kopi Panggang Kota Gresik

Dania Firda Meilia — 2022-08-26

Coffee Roast Cafe is an individual business engaged in the food and beverage
sector. From the results of interviews to describe the current business processes.
Furthermore, designing the data using quantitative methods. Problems that are often faced
by roasted coffee cafe businessmen are not conducting surveys, unattractive menu lists,
unfriendly service, unclear cafe identities, less attention to marketing strategies, and
unattractive types of packaging. The method used is the type and research design, population
and sample, measurement scale and research instruments, types and sources of data.
Findings in field data collection through the distribution of questionnaires. The conclusion is
from the results of distributing questionnaires, taking a sample of 100 consumer respondents
and filling more dominantly to women, and the results of statistical analysis of partial brand
image tests have no significant effect on purchasing decisions, product quality and place
design have a significant effect on purchasing decisions.

Pengaruh Atribut Produk dan Digital Marketing terhadap Keputusan Pembelian pada Produk Somethinc di Surabaya

Alfiani Mauluda N — 2022-08-26

Due to the Covid-19 pandemic, the use of skincare products has increased. The
impact is that more and more skincare products are sold in the community. That way,
inevitably a product can survive with the best product attributes and the ease of achieving a
product. This study tries to determine the effect of Product Attributes and Digital Marketing
on Purchase Decisions for Somethinc Products in Surabaya. This study uses quantitative
methods of associative research. And use the Linkert scale as a measurement. The sampling
technique uses non-probability sampling. The sample studied in this study amounted to 96.
Based on the results of the coefficient of determination test, the R-Square value was 60.1%,
meaning that the ability of product attributes (X1) and digital marketing (X2) in explaining
the purchase decision variable (Y) was 60.1 % and the remaining 39.9% is influenced by
other variables. Meanwhile, from the results of the t-test, it is known that there is an effect of
product attributes on purchasing decisions where tcount is 3,733, while digital marketing
also affects purchasing decisions on Somethinc products where tcount is 4,957. From the F
test, Fcount 70,170 with sig 0.000 <0.05, shows H0 is rejected and Ha is accepted, meaning
that product attributes (X1) and digital marketing (X2) have a simultaneous effect on
purchasing decisions.

Analisis Pola Perilaku Konsumen UMKM Kedai Makan Salesa Trenggalek Sebelum dan Selama Pandemi Covid-19

Ricky Riantama — 2022-08-26

This research was motivated by changes in consumer behavior that occurred before and
during the Covid-19 pandemic. This condition affects the decision to make a purchase so that
the income of the UMKM Kedai Makan Salesa Trenggalek declines. This study aims to find out
and analyze consumer behavior patterns in the UMKM Kedai Makan Salesa Trenggalek before
and during the Covid-19 pandemic and find the right solutions and strategies to maintain
resilience and stability so that they continue to grow. This research uses a qualitative approach
with the type of case study research. Data collection techniques used are observation,
interviews, and documentation. The data analysis techniques used are data reduction, data
exposure, conclusion drawing and verification. While checking the validity of the data using
source triangulation. The results of this study are a comparison of differences in consumer
behavior patterns before and during the Covid-19 pandemic at the UMKM Kedai Makan
Salesa Trenggalek, where consumer behavior before and during the Covid-19 pandemic at the
UMKM Kedai Makan Salesa Trenggalek experienced differences which lie in indicators
(searching), (purchasing), (using). Meanwhile, in (evaluating) indicators, there is no
difference.

Analisis Komparasi Inovasi Produk, Kualitas Pelayanan, dan Kepuasan Pelanggan pada Industri Kreatif di Surabaya (Studi Kasus My Dream Goodies dan Unique Parcel)

Anisah Hasanah — 2022-08-26

The creative industry plays a vital role in economic development, both digitally and
conventionally. In Surabaya, the creative industry has developed a lot, including My Dream
Goodies and Unique Parcel. These two companies are creative industries that produce
souvenir bags and custom merchandise for various events. At this time souvenirs is one of the
mandatory things that must be considered if you are going to make an event. The method in
this research is quantitative research and the type of comparative research. This study used a
research instrument in the form of a questionnaire. The sample and population are
respondents who know the product or have ordered MyDreamGoodies and Unique Parcel
products. The purpose of this study is to find out and analyze whether there are differences in
product innovation, service quality, and customer satisfaction between MyDreamGoodies
and Unique Parcel. The analytical method used is the Independent sample t-test. The results
showed significant differences in Product Innovation and Service Quality of
MyDreamGoodies and Unique Parcel. Meanwhile, on Customer Satisfaction, the results
show a value of 0.000 > 0.05, which means there is no significant difference between
MyDreamGoodies and Unique Parcel Customer Satisfaction.

Pengaruh Personal Selling, Komitmen Dan Kepercayaan Terhadap Loyalitas Pelanggan PT Nobel Audiology Center Surabaya

Aridwan Lasmana Putra — 2022-08-26

This study aims to find out the influence of personal selling, commitment, and trust on
the loyalty of PT. Nobel Audiology Center Surabaya. This tipe of research used a descriptive
quantitative methods, the data collection used in this research purpose sampling techniques
and a sample of 96 respondents as one of the data sources. This study used descriptive analysis
tools of classical assumption test, homepage regression analysis and followed with t test, f test,
R test and R2 test. The results obtained from this research are that personal selling has a
positive and significant effect on customer loyalty. Commitment has a positive and significant
effect on customer loyalty. Trust has proven to have a positive and significant effect on
customer loyalty. In the end, the variables of personal selling, commitment and trust together
have a significant influence on the loyalty of PT. Nobel Audiology Center Surabaya.

Pengaruh Pelatihan SDM terhadap Peningkatan Kinerja Karyawan CV Hartono Jaya Lamongan

Fetry Melyana Mega — 2022-08-26

CV. Hartono Jaya Lamongan is a company that stands in the field of tobacco storage
warehouses that take advantage of the potential of tobacco in the city of Lamongan. This
problem occurs when graduates from formal educational institutions may not be able to work
directly in accordance with the parts required by the company. The quality of various
educational institutions at the same level also varies greatly so that at the beginning of entering
the world of work there are often discrepancies in the parts given by new employees so that it
can hinder the achievement of the desired goals. The sorting, processing, storage process is
carried out by employees who have received HR training provided by the company. HR
training is very important for employee performance because it adds knowledge and adds to
the skills acquired, making it easier for employees to do work according to the targets given
by the company.

Implementasi Model Public Relations pada PT. Revolusi Sejuta Rasa dalam Mempertahankan Loyalitas Pelanggan

Tansia Trisyeling — 2022-08-26

With today's modern era, many new technologies are found, one of which is PT. Revolution of a Million Flavors or PT. RSR Brew is a company that was formed in 2020 and is engaged in producing liquid vapes. This study discusses how the implementation of the public relations model at PT. A Million Taste Revolution in maintaining customer loyalty. The author uses a qualitative descriptive method with data collection techniques using interviews, observation and documentation. There are two key informants and three other supporting informants. The theory used is the theory of excellence in public relations from James Grunig & Todd Hunt. The results of the research are from the four PR models of PT. RSR applies a two-way asymmetrical model through the characteristics of the communication model, the nature / direction of communication and research. Another public relations model used by PT. RSR is a press agentry model with the characteristics of the purpose and nature / direction of communication in disseminating information. It was all done by PT. A Million Taste Revolution maintains customer loyalty.

KOMUNIKASI PEMASARAN PT. GLOBAL INDONESIA ASIA SEJAHTERA SURABAYA DALAM MEMBANGUN BRAND IMAGE

Alviera Putri Dewanty — 2022-08-26

Communication in building a brand image is an interesting thing to research. By using 2 promotion methods and only focusing on products and prices, they are able to capture consumer interest to be interested in the products they offer. In the research entitled Marketing Communication PT. Global Indonesia Asia Sejahtera (GIAS) Surabaya in building a Brand Image uses qualitative research methods with a descriptive case study approach. The research method used in collecting data is observation, and interviews. The communication used is still relatively new among the general public, this has become a culture for sales of building materials in offering the products offered, so that in achieving sales turnover, in the field of building materials it is necessary for direct communication, as well as analyzing prices in the field to be able to compete with other competitors. The conclusion from the results of this study is that there is a marketing communication used by PT. GIAS SURABAYA uses 2 promotion mix methods and contains four P components in the marketing mix so that the brand image that is built is successful in the minds of consumers.

Analisis Resepsi Khalayak Tentang Feminisme Pada Media Alternatif

Fakhrial Adam — 2022-08-26

Alternative media was created because of the form of resistance that was carried out by some
people against the mainstream media which was deemed not to be in favor of the interests of
the people. In this case, regarding the form of the role and contribution of alternative mass
media to the sociocultural construction of society, one of which is the discourse on women or
feminism. Feminism is currently still an unresolved problem or issue in society, until in the end
alternative media has become a place for feminist activists to speak up. In this study, the
researcher uses Feminism Theory and Reception Theory, which in reception theory explains
that reception analysis is used to understand the role of active audiences in interpreting,
analyzing and evaluating the message conveyed, while feminism theory explains that feminism
is a movement that demands full equality between women and men. The data was obtained by
analyzing feminism in the alternative media by taking several news stories that contain
meanings and indicators of feminism. In this study, the researcher obtained the meaning of the
message content and the point of view of the followers of the @viceind Instagram account who
were the sources of this research.The interpretation of feminism by followers of the @vinceind
account is very diverse. Acceptance, rejection and neutrality about the published news become
very diverse, and culture is one of the determining factors.

Strategi Radio Era Bimasakti Selaras FM Surabaya dalam Mempertahankan Pendengar di Kalangan Remaja Surabaya

Muhammad Ziyaul Khak — 2022-08-26

The purpose of this study was to describe the strategy of Radio Era Bimasakti
Selaras (EBS) FM Surabaya in retaining listeners among Surabaya teenagers. Data
analysis was performed with field analysis of Miles and Huberman's model. The
results showed that radio Era Bimasakti Selaras (EBS) FM Surabaya's strategy in
retaining listeners among Surabaya teenagers consisted of communicator
strategies, audience strategies, message strategies, channel selection strategies and
cultural strategies. Communicator strategy; done by setting requirements for
broadcasters. Audience strategy; establishes the segmentation of listeners, namely
young people or adolescents in the age range of 15 to 25 years. Message strategy;
build interesting talks from the announcer to the listeners. The broadcasters do not
necessarily play the song alone, but also read the messages sent by the listeners,
especially related to sending greetings and requests for song playback and not
spreading news or news whose origins are unclear or hoaxes. Channel selection
strategy; Radio Era Bimasakti Selaras (EBS) FM Surabaya has several broadcast
program names. Cultural strategy, Radio Era Bimasakti Selaras (EBS) FM
Surabaya adapts to the culture that develops in the community, especially the
people of Surabaya City.

STRATEGI IMC MATAHARI DEPARTEMENT STORE MELALUI PROGRAM SHOP AND TALK SEBAGAI UPAYA MENINGKATKAN ENGAGEMENT DI MASA PANDEMI

Winda Oktania Eka Saputri — 2022-08-26

Integrated Marketing Communication is the planning, execution and control of messages from a company to create long-term relationships with consumers. This study aims to determine the activities and management of the Shop And Talk Program of PT Matahari Department Store Delta Plaza Surabaya in an effort to increase engagement during the pandemic and explain the Integrated Marketing Communication Program Shop And Talk of PT Matahari Department Store Delta Plaza Surabaya in an effort to strengthen engagement during the pandemic. The method used in this research is a qualitative method with a case study approach. Data collection methods used are interviews, observation and documentation. Data analysis uses data reduction, data presentation and draw conclusions. The result of this research is that the shop and talk program organized by Matahari Department Store uses several elements of IMC, namely sales promotion, publicity, direct selling, advertising and personal selling. In the sales promotion element, the activities are carried out by SPG of each brand by offering products to consumers and providing shop and talk program socialization in the middle of transactions, then the second publicity is used to disseminate information about discount programs and events held such as content in the form of posters, photos and videos. uploaded on the company's social media. Furthermore, direct selling is used to conduct transactions directly without going through intermediaries such as face to face with customers in the store, then advertising is carried out in the form of printing banners that will be installed in every corner of the store and also other strategic places so that customers can easily find out. Then the last personal selling is carried out by all staff through this program the customer will get the best service, every customer need or desire will be served personally and no need to wait anymore. Through the IMC activities carried out, it can increase customer engagement from the shop and talk program, which can be seen from the sales figures that continue to rise even during the current pandemic.

MAKNA CERDIKIAWAN PADA IKLAN GOJEK “MEMPERSEMBAHKAN : CERDIKIAWAN” TEORI SEMIOTIKA ROLAND BARTHES

Syafiq Tito Prasetyo — 2022-08-26

Advertising is a way to promote a product, brand or service to consumers to create interest, attention and sales. Advertisements can take many forms, from print media to interactive videos. The importance of advertising for companies is to reach many consumers by using media or platforms to be known to the public. This study uses a qualitative descriptive method with data collection techniques to see Go-Jek advertisements on the youtube channel. Youtube is a video web-based mass media that facilitates users to share videos, which also has an active role as an advertising medium today. We can easily find various advertisements every time we open YouTube. The purpose of this study was to determine the marketing communication strategy of the Go-Jek Ad version of Cerdikiawan. The theory used in this study is a marketing communication strategy, especially a strategy for compiling messages through social media youtube. Researchers used a semiotic analysis approach according to Roland Barthes in order to be able to study the meaning contained in the advertisement qualitatively. The results of this study indicate that the Go-Jek version of the Cerdikiawan advertisement is able to make suggestions to the audience, especially millennials, that anyone can become their own version of an intellectual by utilizing all existing creativity. And they will always use the Go-Jek application because it is the work of the nation's children and also this application is very helpful in everyday life.

Analisis Framing Pemberitaan Kaburnya Selebgram Rachel Vennya dari Karantina di Media Online Detikcom dan Kumparancom

Rana Fatin Ramadhana — 2022-08-26

Currently, online media is developing very rapidly. This is evidenced by the speed it produces, namely creating and displaying issues or events that are developing in society. One of the issues currently developing is the issue of Rachelven's celebgram escaping from quarantine. Each media is different in packaging the issue, this is influenced by ideology and media owners as seen from the news framing done to the media. The purpose of this study was to determine the differences in the framing used by detikcom and kumparancom in reporting the escape of Rachelven's celebrity from quarantine. This research uses the constructivism paradigm with a qualitative approach. By using the Robert N. Entman model framing analysis method which focuses on four Entman framing devices, namely: define problems, diagnose causes, make moral judgment and treatment recommendation. By using two theories, namely framing analysis and reality construction on mass media. While the selected online media are detikcom and kumparancom media.The results of this study indicate that the news framing of Rachelven's celebgram's escape from quarantine carried out on online media detikcom and kumparancom is affected by ideological differences, where both of them use their respective ideologies in conveying news of Rachelven running away from quarantine.

ANALISIS NARATIF FILM BLACK WIDOW

Gezza Darace — 2022-08-26

This study analyzes the Black Widow film with the aim of knowing the description of the character's function, using the narrative analysis of Algirdas Greimas' theory. The method used in this research is qualitative. The analysis is done by analyzing or paying attention to the movie scene by collecting each scheme that corresponds to the six functions of Greimas' acting model character. The results of the study found that the sender in this study Oksana. The object of this research is Red Dust. The receiver of this research is the black widow in the Red Room. The adjuvant assistants were Natasha, Yelena, Alexei, and Melina. The subject of this research is Yelena. Then finally, the traitor to this research are Dreykov and Taskmaster. After successfully rescuing the black widows in the Red Room, Natasha also has a goal of wanting them to have a better life after this, and be able to make their own life choices without anyone controlling or interfering with their lives again.

Strategi PR Box2Box Indonesia dalam Membangun Brand Awareness Box2Box Football Podcast

Yhuki Adam Pratama — 2022-08-26

Media convergence is a form of merging one medium with one other media and then becoming
one. One of them is podcasts. Podcast is an acronym for iPod and Broadcast, podcasts born
from the merger of conventional radio media that are integrated with online networks.
Podcasts can be found on the Noice and Spotify platforms with various themes, one of which
is the Box2Box Football Podcast which carries the theme of football. Box2Box Football
Podcast born Pangeran Siahaan, Tyo Prasetyo Wicaksono, and Coach Justinus Lhaksana.
Pangeran Siahaan then formed Box2Box Indonesia as podcast management in Indonesia. The
purpose of this study was to find out how Box2Box Indonesia's Public Relations Strategy in
Building Brand Awareness Box2Box Football Podcast. This study uses the interview method
Public Relations Box2Box Indonesia and the Head of Content Box2Box Football Podcast,
research Box2Box Indonesia and Box2Box Football Podcast, and documentation Box2Box
Indonesia and Box2Box Football Podcast. Furthermore, this research uses descriptive
qualitative research methods, with the results of Box2Box Indonesia's research in building
brand awareness. Box2Box Football Podcast uses public relations management work theory
quotes from Scoot M Cultip and Allan Center with 4 stages, namely research, planning,
communication and evaluation.

Strategi Komunikasi Pemasaran Rubii Property Surabaya Dalam Menarik Minat Masyarakat Melalui Program RTO

Intan Devi Ersita — 2022-08-26

With a marketing communication strategy will be the key to the company's success in increasing customer or community interest. Therefore, Rubii Property applies several elements of marketing communication as a strategy in communicating and also marketing the RTO (Rent-To-Own) program. This study also aims to find out how the marketing communication strategy of Rubii Property Surabaya in attracting public attention through the RTO program. This study also uses descriptive qualitative research methods, with data collection through observation, interviews and documentation. The theory used in this research is Exchange Theory or social exchange. The results obtained in this study consist of five elements of marketing communication that are included in the marketing communication strategy of Rubii Property Surabaya in attracting public interest through RTO programs such as advertising, sales promotion, public relations, individual selling, and direct marketing. This marketing communication strategy at Rubii Property shows how successful it is today and produces its own satisfaction, because there are more and more enthusiasts for the RTO program.

Strategi Komunikasi Pemasaran Dalam Meningkatkan Jumlah Pengunjung (Studi Kasus Pada Wisata Lontar Sewu Gresik)

Agung Prayoga — 2022-08-26

Gresik is one of the regencies in East Java that has potential resources that can be used as a
tourist destination. There are many tourist destinations in Gresik, one of which is Lontar Sewu
Tourism, but due to the Covid-19 outbreak, this tour is temporarily closed and only opened
some time ago. The tourism manager ultimately focuses on marketing communication
strategies to maintain the existence and increase the number of visitors when the tour is
reopened. In this study, a qualitative descriptive method was used to reveal the facts and
existing data regarding marketing communication strategies in lontar sewu tourism. which is
then analyzed using the theory of Kotller and Keller in the form of a promotion mix or 5 Mix
promotion mix. The results of the research conducted, it can be seen that the strategy carried
out by the management of lontar sewu tourism uses elements of a marketing communication
strategy with a promotional mix. The management puts forward the efforts of marketing
communication strategies that are carried out to increase the number of visitors at lontar sewu
tourism by using various efforts, namely; advertising, sales promotion, personal selling, public
relations, and online selling

Manajemen Kesan DINKOMINFO Surabaya Pada Instagram Bangga Surabaya Dalam Membentuk Citra Sebagai Media Informasi

Rey Kevi Windy Vernanda — 2022-08-26

This study aims to provide an overview of the impression management carried out by the
Surabaya City Communication and Information Office on the Instagram Bangga Surabaya
platform in forming an image as a medium of information. The theory used in this research is
impression management theory using five typologies according to Edward Jones. This study
used descriptive qualitative method. The data obtained were sourced from interviews,
observations, and photo data collection in the form of published documents. The object of this
research is the Department of Communication and Informatics section of Information and
Public Communication and Statistics of the City of Surabaya. This study describes how the
impression management in the Bangga surabaya Instagram platform is carried out by the
Dinkominfo of the City of Surabaya. The results of this study show that the impression
management efforts of the Dinkominfo Surabaya on the Instagram platform Bangga Surabaya
in forming an image as a medium of information have found that by organizing festivals and
helping UMKM namely ingratiation typology, self promotion by showing achievements and
showing innovations, exemplification is shown by disseminating information about PMK
disease, and intimidation is aimed at conveying information on the response of the Surabaya
City Government in handling accidents at Kenpark Surabaya in forming an image.

Strategi Komunikasi Pemasaran UD Fleuriste Anthuria Dalam Memasarkan Produk

Ary Bagus Wicaksana — 2022-08-26

Lovers of cut flowers or ornamental plants in the city of Surabaya are increasingly being discussed, the article is that a lot of flower shops in the city of Surabaya are now growing rapidly, this makes the business competition for cut and ornamental plants increasingly tight. UD Fleuriste Anthuria is a company engaged in the trading of cut flowers and has been established since 2015, as a company engaged in trading, now UD Fleuriste Anthuria has become the largest ruler of cut flowers in certain types, this cannot be denied because since its inception until now this proves that UD Fleuriste Anthuria is able to survive and continue to grow. As the largest market for Anthurium cut flower owners in the city of Surabaya, this is the biggest benefit for the company because all florists and individuals will know themselves better and make UD Fleuriste Anthuria one of their main destinations in buying anthurium type flowers. Companies that have successfully marketed their products certainly have a good marketing strategy and must have experienced failures in marketing their products, but all UD Fleuriste Anthuria can pass until it reaches its target.

Pendampingan Pembentukan Bank Sampah Unit Pumpungan Gg IV/61 RT 02 Kota Surabaya Sebagai Upaya Mengurangi Sampah dan Memberikan Nilai Tambah Ekonomi Kepada Masyarakat

Kristina Nembong — 2022-08-26

Marketing communication is a form of communication that can aim to strengthen marketing strategies and the application of communications used as promotional activities. In addition, marketing communications can also be used to establish cooperation and create interaction between the community and the author. Garbage is the result of activities carried out by humans, one of which is household waste. That way, waste should get serious handling. However, the lack of public understanding of the benefits and management of waste has made this waste problem neglected. Currently, some people are aware of the bad effects of waste, including causing environmental pollution, causing various diseases, and making people who live in the environment uncomfortable. The purpose of this service is to convey the communication strategy carried out to educate the people of Pumpungan IV / 61 RT 03 RW 02 Surabaya in an effort to establish BSU in the surrounding area. There is also a procedure carried out by the servant, namely education through socialization. From the socialization activities provided by the service, they were able to form a Waste Bank Unit in Pumpungan. The Waste Bank is a place for collecting dry waste that has been sorted by types of waste using a system such as banking. The results of the dedication that have been carried out by the author focus on promotion using social media such as Instagram. Then there are also brochures that contain the structure of waste collection and a price list. This activity was attended by 40 PKK women.

Analisis Isi Berita Kebocoran Data Pribadi Jokowi ke Publik (Studi Pada Media Online Tempo.co Edisi 3-5 September 2021)

Annisa Hafsyah — 2022-08-26

This study aims to be able to dig deeper into the messages contained in the news text and also to analyze the content of the news about Jokowi's data leak to the public on the online
media Tempo.co September 3-5 edition by using the content analysis approach of Harold D. Laswell. The theory used is the agenda setting theory with qualitative methods and uses data
analysis techniques to define the object to be analyzed and also highlight the meaning of the word or sentence of the news under study. The results of the research and discussion on
Content Analysis of Jokowi's Personal Data Leakage to the Public, it can be concluded that from the Agenda Setting Theory by Maxwell McCombs and Donald Shaw news of Jokowi's
private data leak to the public raises a media agenda as a Gatekeeper. From the media agenda, it will influence the public agenda. Issues raised by the media agenda continue to roll into hot issues that are always discussed by the public. After the public agenda rolls, it ends up being a policy agenda where there will be demands for the government to deal with the issue.

Resepsi Mengenai Pesan Kesetaraan Gender dalam Film “Birds Of Prey” di Kalangan Mahasiswa Ilkom UNTAG

Anggi Fibriana Santoso — 2022-08-26

The film "Birds Of Prey" is a film that contains a message of gender equality to the point of eliciting various receptions from the audience, some of which are students of Communication Studies at the University of 17 August 1945, Surabaya. The aim of this research is to know how’s the reception about gender equality in the film “Birds Of Prey” among communication science students. In this study, the researcher uses Stuart Hall's Reception Theory and the method used by the researcher is descriptive qualitative with data obtained through interviews. At the data analysis technique stage, the researcher carried out the encoding stage in the film "Birds Of Prey" and then carried out the decoding stage from the results of the interview. Based on the data obtained by the researchers, it was concluded that 4 sources occupy the position of Dominant Hegemony and have the reception that the message of gender equality in the Birds Of Prey film shows how women have the same power and can survive without the help of men and show how they are independent. to men and show that they are equal to men.

Peran Media Instagram “Dilarang Duduk” Dalam Promosi Musik (Studi Deskriptif Kualitatif pada Peran Media Instagram @dilarangduduk Dalam Promosi Musik) Salma Dewi Putri1, Bagus Cahyo Shah Adhi Pradana2, Lukman Hakim3

Salma Dewi Putri — 2022-08-26

This research is an analytical study on the use of Instagram as an information medium @dilarangduduk. This study aims to determine the benefits obtained by the community @dilarangduduk in conveying information. This study uses Computer Mediated Communication (CMC) theory as an analysis knife to explore the use of Instagram as an information medium for @dilarangduduk communities. The method used to analyze the data of this study is a descriptive technique with a qualitative approach. The results of this study prove that the use of Instagram as a medium of information about musicians on @dilarangduduk accounts has a fairly large final result. This happens because the form of information presented @dilarangduduk on Instagram social media is packed with visuals that can amaze Instagram audiences and a form of conveying information that is easily accepted. This makes local band musicians in Surabaya and outside Surabaya as well as Instagram social media followers @dilarangduduk to choose this account as their means of information.

ANALISIS FRAMING TERKAIT PEMBERITAAN PENGATURAN SKOR IBL 2021 DI JAWAPOS.COM EDISI 29 DESEMBER 2021-1 JANUARI 2022

Rizka Tri Anissa Putri — 2022-08-26

After the case of match fixing in the Indonesian Basketball League (IBL) in 2017, it turned out to not be a situation that became a lesson for some players. In 2021 there was another case of match fixing in the Indonesian professional basketball league in the 2021 season. The match fixing in the 2021 IBL was carried out by 6 Indonesian professional basketball players. This study aims to find out how the framing is related to match fixing news in the 2021 IBL regular season. The methodology used in this study is a qualitative research method with a framing analysis approach to the Robert N Entman model. The object of this research is news about match fixing from the online media JawaPos.com. The result shows that JawaPos.com frames this case by highlighting that match fixing is an action that must be dealt with firmly so that it does not happen. Similar cases in the following IBL seasons, this is because this kind of action not only harms the players themselves, but also the image of basketball and related organizations. Based on these results, the researcher hopes that this research can be further developed by other researchers using different analytical methods.

Aktivitas Bauran Komunikasi Pemasaran dan Persepsi Konsumen Terhadap Kedai Kopi Juita

Alfan Alwi Hanafi — 2022-08-26

Marketing communication mix is a selectively selected sales communication function, which is implemented and used as sales support in Juita coffee shops. This research is descriptive with a qualitative approach. The data sources of this research are Juita Coffee Shop owners, Juita Coffee Shop baristas and consumers. Data collection was done by observation and interviews. The results of this study indicate that through product strategies, prices, promotions and places are very important for Juita Coffee Shops in increasing marketing communication mix activities and the location of Juita Coffee Shops is very strategic with this distribution greatly influencing sales activities. The marketing communication mix is very influential on buyer decisions and buyer satisfaction and also the role of promotion is very important in the introduction of the products being sold and the Juita Coffee Shop itself so that it can increase sales and can find new potential buyers. Juita Coffee Shop provides a strategic place and accepts input from consumers, making it easier for customers to get information about Juita coffee shops.

Persepsi Siswa Disabilitas SMPN 29 Surabaya pada Film A Silent Voice

Duwi Prastyawan — 2022-08-26

conveyed by the film A Silent Voice is able to reduce acts of bullying against people with disabilities. This study uses a descriptive research method with a qualitative approach. This study refers to the theory of perception with the relevance of nonverbal communication variables. The flow of this research uses data analysis model from Miles and Huberman. There is a positive perception and also has a different perception of the film A Silent Voice. Of the four positive perception variables from the film, students with disabilities have little in common in the use of sign language, while negative perceptions are found in the four variables. Recommendations for future research. 1) the filmmaker must see from the point of view of students with disabilities globally. 2) accompanying teachers must provide direction so that they are able to provide encouragement for the self-development of students with disabilities.

Representasi Manaisme Dalam Film “The Medium” (Analisis Semiotika Roland Barthes)

Erza Ananda Fatasyah — 2022-08-26

At first, semiotic analysis was only the study of science used to examine literary texts and works, but semiotics began to develop so that many things could be analyzed, one of which was film. By using Roland Barthes' semiotics, a new signification was found, namely "myth". This study uses qualitative research methods with descriptive analysis with the aim of representing the meaning of manaism in the Thai horror film entitled "The Medium". The topic of this research is to examine the scenes in the film "The Medium" by identifying the meaning of denotation, connotation, and myths that exist in these scenes, a result is found, namely the meaning of the representation of manaism in the film, so it is hoped that with using this semiotic analysis there is no misinterpretation when watching the film "The Medium".

Pengaruh Judul Clickbait Pada Media Online IDN Times Terhadap Tingkat Kepercayaan Gen Z di Kabupaten Gresik

Laili Salsabilla — 2022-08-26

This research is motivated by the development of online media in Indonesia which is increasingly rapidly accompanied by the phenomenon of the use of Clickbait titles. The widespread use of clickbait titles in online media is quite a problem in the aspect of public trust in a media. Generation Z is no exception, who make their cellphones the main medium in accessing information. This study aims to see the effect of Clickbait News Titles in Online Media, especially IDN Times on the level of trust of Generation Z in Gresik Regency. The theory used is Value-Expectancy Theory, with descriptive quantitative methods and data analysis techniques using simple linear regression with SPSS 22 statistical test. Data collection techniques using questionnaires involving 100 respondents who are Generation Z in Gresik Regency. The sampling technique used is probability sampling. The results obtained are that there is a significant influence between the Clickbait News Title on the Trust Level. The magnitude of the effect of the Clickbait News Title on the Trust Level is 27.7%.

Strategi Komunikasi Kecamatan Bulak Kota Surabaya Dalam Menjaga Keterbukaan Informasi Publik

Ike Diana Evita — 2022-08-26

This study aims to determine the Communication Strategy carried out by Bulak District, Surabaya City in maintaining public information disclosure by utilizing online media as a communication service tool and delivery of public information. The online media is a communication liaison in helping Bulak District, Surabaya City communicate with the community. This study uses qualitative methods, the research approach used is communication carried out by the public service section which also plays a role as a communication mediator. The results of this study indicate that Bulak District applies two ways, namely the online system and the offline system in carrying out communication strategies. The online system uses the WhatsApp application as a medium of communication between the community and the Bulak District regarding the disclosure of public information and public information services. A facility for the community and the Bulak sub-district in building relationships and information disclosure by conveying each policy as well as a forum for aspirations for the community and business media for local residents. The offline system is carried out such as serving the community who directly come to the Bulak District office and want to meet face to face.

Komunikasi Persuasi PT.PLN (Persero) Melalui Content Creator dalam Mengubah Perilaku Masyarakat (Pusat Pengendalian Beban Unit Utama Jawa, Madura dan Bali)

Nabila Indirasari — 2022-08-26

The PLN Power Gen program is one of the activities in the creative field, the purpose of which is to shape the behavior of participants through creative activities. The PLN power generation program is expected to change the behavior of the community and the behavior of the millennial generation who are still learning about their behavior as content creators. The qualitative descriptive approach in this study was based on the intention of the researcher to describe, explain and answer in detail the problems encountered in Power Gen PLN PT. What are the expectations of the public in Java, Madura and Bali for the work of professional content creators. , This can be seen in the programs offered when presenting information and in the ability of content creators to put messages into words worth listening to and in practice they are still young to maximize and exploit learning and to identify and explore potential. This is one of the interesting communicative works on the formation of the individuality and creative personality of the participants. In addition, these activities are also supported by the availability of good infrastructure and responsive to the needs of the participants.

Perilaku Komunikasi Penggemar Boyband BTS di Surabaya

Dessy Natalia Rido — 2022-08-26

The phenomenon in the last two decades (2010-2020) is popular Korean or K-POP which makes the writer research related to the Communication Behavior of BTS Boyband Fans in Surabaya (Phenomenology Study of Communication Behavior of the Surabaya ARMY Community in Supporting BTS Boy Band). With qualitative research methods interpretive paradigm and phenomenological study approach. Data collection techniques are interviews, participant observation and documentation and use purposive sampling technique. Based on the results of the study, it can be concluded that the Communication Behavior of BTS Boyband Fans in Surabaya (Phenomenological Study of Communication Behavior of the Surabaya ARMY Community in Supporting BTS Boy Band) is ARMY sending email messages and marking BTS in Instagram stories, and saying the words I PURPLE U! has the numeric code 1365244 which is. They use telephone and social media to communicate with ARMY, they hug and shake hands when meeting fellow ARMYs. Having special movements that show the identity of BTS members, voicing yells when BTS performs, imitating BTS's clothing or fashion, and using items that are identical to BTS such as hoodies with the BTS logo and so on. And finally, they show smiling faces when they are happy and languid facial expressions when they are sad.

Strategi Membangun New Brand Image Camden sebagai Clubbing Surabaya

Gunadi Prasetio — 2022-08-26

Camden is one of the cafes and nightlife spots in Surabaya. As a place of entertainment for Camden Surabaya, this study aims to determine: Camden Surabaya's public relations strategy in building a brand image for nightclubs (clubbing) in Surabaya. In this study, the author observes what are the strategies of public relations to improve the image of nightclubs. One of the strategies used is through the use of features on Instagram, namely through the selection of photo and video content that is allegedly every Sunday. This study uses a descriptive qualitative approach in which the researcher explains and describes the strategies used by public relations and Surabaya. To strengthen the results, the researchers also conducted interviews and direct observations. Based on the results of the study, it was found that Camden Surabaya used Instagram to improve the bad image received by the community. One way to improve this image is through the tagline embedded in Camden Surabaya's Instagram bio, namely "come as strangers leave as friends" which means that anyone who comes alone does not have to worry when they return home that they will find friends who will meet again at another time.

Analisis Integrated Marketing Communication pada Brand Jafra dalam Membangun Brand Equity

Fembilia Elda Yohana — 2022-08-26

Integrated Marketing Communication is activity that consists of planning, implementing and controlling messages from a brand or brand to create a long-term relationship with consumers. This study aims to determine the Integrated Marketing Communication on the Jafra brand in building Brand Equity. The method is a qualitative method with a descriptive type of research. Data collection methods used interviews, observation and documentation. Data analysis uses data reduction, data presentation and draw conclusions. The result is that Brand Jafra uses integrated marketing communication elements, namely direct marketing, public relations, publicity and personal selling. In direct marketing, Jafra gives the name of its members as consultants in charge of providing information and marketing directly to customers, then public relations conducts education and webinars with various interesting discussions that useful for customers, then publicity by providing interesting content on social media that will provide information about new products, catalogs, and discount information, personal selling is almost the same as direct selling but more personal activities where consultants will provide regular and ongoing consultations with consumers who have used the product or will use it. four elements, the brand equity of the product will have positive value and function parallel to the IMC.

Strategi Komunikasi Penanganan Aduan Pada Program Sp4n-Lapor! Dinas Komunikasi dan Informatika Jawa Timur

Dina Nur Halizah Kusnadi — 2022-08-26

The rapid development of technology in the current industrial era, facilitates all activities. Including in terms of public services in a government. As a manifestation of the implementation of e-government, the government of East Java Province came up with a program called SP4N-LAPOR!. This study aims to describe the communication strategy used by the Department of Communication and Information (DISKOMINFO) of East Java in dealing with public complaints through the program. The method used by the researcher is descriptive with the type of qualitative research. This study uses data collection techniques with interviews, observation, and documentation. The researcher uses the concept of four stages of communication strategy management. The data obtained will be tested for validity using source triangulation. This program was formed to realize a no wrong door policy which ensures that every complaint is handled by the authorized party. In the East Java Diskominfo, the complaint program manager is divided into two parts. First, as the admin coordinator for East Java in charge of 58 OPDs. Second, East Java Diskominfo as a liaison officer. With the task of managing and responding to complaints that come in at Diskominfo.

Analisis Tekstual Bentuk Kekerasan dalam Film “A Perfect Fit”

Rury Nur Aini — 2022-08-26

This study aims to describe the forms of violence contained in the film "A Perfect Fit". This study uses a descriptive qualitative approach using the textual analysis method of Alan McKee.
Researchers analyzed scenes and dialogues containing violent content according to Weiner, Zahn and Sagi. The results of this study indicate that the forms of violence contained in the film
"A Perfect Fit" include verbal violence, non-verbal violence, sexual violence and functional violence. These forms of violence are found in the following scenes: 1) Verbal violence/psychological violence in the form of yelling, cursing and insulting, demeaning other people's self-esteem, and speaking harshly to others. 2) Sexual violence in the form of harassing others. 3) Functional violence in the form of dominating.

INOVASI PELAYANAN PENGURUSAN HAJI TERPADU DI KANTOR KEMENTERIAN AGAMA KOTA SURABAYA

Indatur Rochmania — 2022-08-26

The purpose of this study is to discuss the Innovation of Hajj Management Services at the Ministry of Religion of the City of Surabaya. There are many prospective Hajj pilgrims related to service complaints because the flow and service process are difficult and convoluted. The Ministry of Religion of the City of Surabaya has created an innovation in Hajj management services, namely a one-stop service by bringing BPS closer to the Surabaya Ministry of Religion office. From this, as an innovation that has just been implemented, researchers are interested in describing and explaining how the implementation of innovation in Hajj management services at the Ministry of Religion of the City of Surabaya makes it easier for the community and speeds up the service process. The supporting factors are the availability of rooms that can be used by deposit recipient banks, the existence of an updated siskohat application, the existence of a network server, and the presence of adequate human resources. The inhibiting factors are the limited number of deposit recipient banks, network disturbances and the lack of vacant land.

MANAJEMEN SUMBER DAYA MANUSIA DALAM MENINGKATKAN KINERJA PEGAWAI DINAS KOPERASI DAN USAHA MIKRO KABUPATEN SIDOARJO (Studi Pada Bidang Pengembangan Usaha Mikro)

Elis Setyowati — 2022-08-26

The main factor needed by the organization is human so that it gives rise to Human Resource Management (HRM) as a management science that understands employee or workforce problems. The Office of Cooperatives and Micro Enterprises in Sidoarjo Regency is a key factor in the success of the organization in optimizing system development in the performance of OPD as a local government agency that is responsible to the Regional Head. In the field of micro-enterprise development, it is known that the lack of human resources causes work to pile up which requires employees to work together in completing the assigned tasks. The method used to analyze the results of this thesis using descriptive qualitative research using interview data collection techniques, documentation and observations used by researchers to analyze the results of the author's research. That the performance of employees at the Office of Cooperatives and Micro Enterprises in Sidoarjo Regency in the Field of Micro Business Development has increased but is not optimal, because the ability of employees to operate Information Technology is a challenge that must be developed through improving the digital quality of training for each employee organized by experts

EFEKTIVITAS PELAYANAN TRANSPORTASI PUBLIK DIMASA PANDEMI COVID-19 (STUDI PADA SUROBOYO BUS)

Virda Mega Pratiwi — 2022-08-26

The city of Surabaya launched the suroboyo bus where this bus is a modern and clean bus that is used to support all forms of community activities that use this transportation. Payments offered by suroboyo bus are via bottles and e-money. During a pandemic like this, the best service is needed because it has to pay attention to users to feel safe and comfortable to produce satisfaction for their users. To realize this problem, it is necessary to implement it based on excellent service quality, namely Transparency, Accountability, Conditional, Participatory, Equality of Rights, and Balance of Rights and Obligations. This research is a type of research using qualitative methods. The type of research used in this research is descriptive research with the aim of making a factual, systematic and accurate description. Researchers try to describe events and events that are the center of attention and describe in detail related to individuals or groups about the conditions that occur. This study will explain how the Effectiveness of Suroboyo Bus Services in the Covid-19 Pandemic Period will be described by this researcher. The results of the study indicate that the services provided by the Suroboyo bus have been carried out effectively because Suroboyo Bus has provided good service. Although the public as service users have several complaints against the use of the Suroboyo Bus service, but this does not then become a barrier for Suroboyo Bus in achieving the targets that must be achieved. The effectiveness of the Suroboyo Bus can be assessed through the increasing public interest in using the Suroboyo Bus service and the Suroboyo bus has fulfilled its effectiveness by opening new routes so that people feel more satisfied with the presence of the Suroboyo bus.

PENGARUH PELAYANAN BANTUAN LANGSUNG TUNAI (BLT) TERHADAP INDEKS KEPUASAN MASYARAKAT (STUDI KASUS KAMPUNG BAGONG SURABAYA)

Imam Achmad — 2022-08-26

Covid-19 pandemic. Facing this problem, the government has allocated a budget to respond to this epidemic. Such as direct cash assistance (BLT) services that have recently been provided to the community. The success of a program can be determined based on the level of satisfaction of the beneficiaries. Satisfaction and dissatisfaction is a form of community response to the mismatch between expectations and reality felt by the community. This study aims to determine the effect of direct cash transfer services (BLT) on the community satisfaction index. The main problem in this study is that the researchers found that the quality of service was not entirely good for the community satisfaction index. In this research, the method used is quantitative method with associative method which aims to describe the object of research or research results through data or samples, the data collection technique used is the distribution of questionnaires. The method in this research uses a simple linear regression method with an Fcount of 23.480 with a significance level of 0.000 <0.05, then the quality of public services (X) affects the community satisfaction index (Y). Statistically, it shows that the direct cash transfer (BLT) service has a significant effect on the community satisfaction index.

Implementasi Program Pelatihan Kepemimpinan Pengawas Guna Meningkatkan Kompetensi Manajerial Aparatur Sipil Negara Jawa Timur

Cita Marsha Valentiana — 2022-08-26

The demand for the quality of public services is currently getting higher and wider. Therefore, ASN in East Java must also improve their competence, especially managerial competence, because this managerial competence plays a very important role in advancing the organization. The way to improve managerial competence is through the PKP program. The purpose of this study is to analyze and identify the implementation of the PKP program, especially the PKP Batch XIII 2021 organized by the East Java BPSDM, what are the inhibiting factors in the implementation of the PKP, as well as the results of the implementation of the PKP program on the managerial competence of ASN. This study uses a qualitative method. Collecting data using observation, interviews, and documentation. Here the informants used are the Head of Subid, staff, and two alumni participating in the PKP program. The results showed that the implementation of the PKP program organized by the East Java BPSDM went well, seen from the education and training indicators according to Mangkunegara. However, there were several obstacles experienced, namely due to the COVID-19 pandemic and the work of PKP participants who were not turned off so that the implementation of the PKP program became ineffective. In addition, with the PKP program, the managerial competence of ASN has increased. This can be seen based on the experience of alumni participating in the PKP program, so it can be concluded that with the implementation of the PKP program by the East Java BPSDM, the need for ASN to improve their managerial competence can be achieved.

PERAN PEMERINTAH DAERAH DALAM MENDUKUNG KEBIJAKAN PENGHEMATAN ENERGI (Studi Kasus: Dinas Lingkungan Hidup kota Surabaya)

Choirun Nissa — 2022-08-26

In an effort. To minimize the negative impacts that occur, it is necessary to take steps that effective in protecting the environment. The emergence of various environmental problems is considered a sector of government negligence, therefore, in the Surabaya Mayor Regulation Number 1 of 2019 concerning Saving Electricity and Water Energy in the Surabaya City Government, instructs the Head of Regional Apparatus in the Surabaya City Government and the Head of the Technical Implementation Unit on the device. Regions in the Environment of the Surabaya City Government, to take steps and innovations to save electricity and water in their respective environments according to the authority intended for lighting, office equipment, equipment and other equipment that uses electrical energy in its utilization, for office buildings and/or or buildings in their respective neighborhoods. As a government agency in the field of environmental management in the city of Surabaya, the Surabaya City Environment Service has a role to play in realizing electricity savings, in the early stages of implementing energy savings in the office area, but this rare condition continues to be evaluated so that it does not have an impact on service, not only that as an institution in charge educating about the environmental impact The Environment Agency conducts counseling and guidance to government agencies and the Surabaya City Health Center. It is hoped that this rare persuasion can increase awareness. And don't forget to collaborate with 11 Offices in implementing the office area as a process of supporting the role of the Environmental Service, which will continue to campaign for energy savings.

INOVASI PELAYANAN JAMAAH HAJI TERPADU PADA KANTOR KEMENTERIAN AGAMA KOTA SURABAYA

Santi — 2022-08-26

This integrated service is an activity carried out by the Office of the Ministry of Religion of the City of Surabaya in processing the convenience of the community and Hajj Organizers starting from the application to the document issuance process which is carried out by one place. Integrated services of the Surabaya Ministry Office in improving services in collaboration with Panin Syariah Bank & CIMB Niaga Syariah which are engaged in providing financial management services for pilgrims' deposits. This study aims to determine the form of innovation in the service of pilgrims at the Ministry of Religion City of Surabaya in improving the process of implementing One Stop Integrated services. This study uses a qualitative method. The object of research is the Ministry of Religion City of Surabaya. Collection techniques include, Interview Observation, and Documentation. The research uses applies innovation using Suryani's theory (2008) and can be concluded to improve service strategies. Based on the alternative strategy, the Ministry of Religion of the City of Surabaya continues to innovate and socialize about service programs that have been provided for the convenience of the community and pilgrims

Implementasi Kebijakan Pembangunan Infrastruktur Jalan Di Kabupaten Lamongan

Ibnu Thosin Hidayatul Alim — 2022-08-26

Road construction is one of the most important things as the main supporter of economic dynamics and activities, both at the center and in the regions. For this reason, the author examines the existence of road infrastructure in Lamongan Regency. The purpose of this study is to determine the extent to which the implementation of road infrastructure development policies in Lamongan Regency can run effectively and efficiently. By using qualitative methods, it means that the data collected comes from direct observation, interviews, and documentation with the type of qualitative descriptive research through observation to describe and know directly related to the implementation of road infrastructure development policies in Lamongan Regency which is the authority and responsibility of the Lamongan Regency government. The results of the study indicate that there are four factors that influence the successful implementation of road infrastructure development policies in Lamongan Regency, namely: communication factors, adequate resources and play an important role in the successful implementation of policies such as human resources, financial resources and equipment resources, disposition of the employees. policy actors and bureaucratic structures.

EFEKTIVITAS PROGRAM PEMBERDAYAAN MASYARAKAT BUMDES WAGE (Studi di Desa Wage Kecamatan Taman Kabupaten Sidoarjo)

Dhea Ayuana Soegandi — 2022-08-26

Community empowerment is a development process where the community has the initiative to start a social activity to improve their situation and condition. Community empowerment can only be done if the community itself plays a role and participates in these social activities. One of the programs currently active in Wage Village, Taman Sub-district, Sidoarjo Regency is the "Wage Shining" BUMDes Management Training/Assistance program in the MSME Development Business Unit by experts carried out by the Wage Village community. Based on observations made at the research site prior to the Covid-19 pandemic in Wage Village, Taman District, Sidoarjo Regency, it has diverse and active community empowerment, but since the Covid-19 pandemic that has occurred until now, community empowerment has immediately stopped until now due to community empowerment. these cannotbe managed anymore due to inadequate costs and lack of human resources. This research is a qualitative research with a descriptive case study approach which is intended to explain and describe the problem carefully. The technique of collecting data is through interviews with several informants who are considered to be able to provide clear information regarding the effectiveness of the community empowerment program (BUMDES) in Wage Village. In addition to interviews, data collection techniques are also in the form of observation and documentation.The results of the study also show that the effectiveness of the Community Empowerment Program in Wage Village is already effective, but there is still a need for program adjustments which were delayed due to the COVID-19 pandemic.

IMPLEMENTASI COLLABORATIVE GOVERNANCE DALAM UPAYA PENCEGAHAN PENYEBARAN COVID-19 DI KELURAHAN KERTAJAYA KECAMATAN GUBENG KOTA SURABAYA

Angela Diah Pitaloka — 2022-08-26

This is a descriptive qualitative research with a locus in Kertajaya Village, Gubeng District, Surabaya City, The focus of this research is the elaboration of the process of formulating and making policies to handle the spread of Covid 19 in Kertajaya Village with a collaborative governance approach in which the Kertajaya sub-district government cooperates with non-government parties in determining the policy direction for controlling the spread of Covid-19 in the area. This study shows the results that in dealing with the spread of covid-19 in the Kertajaya Village, Gubeng District, Surabaya City, a collaborative governance process has taken place which is illustrated by (a)Listening Phase, the kelurahan has invited collaboration with non-government actors to identify problems that exist in handling covid in the Kertajaya kelurahan, (b)Dialogue phase, non-government actors are invited and involved in deliberation to determine strategic steps that will be carried out to overcome covid19 in the Kertajaya sub-district, (c)The choice phase, the determination of the work program is determined jointly in a deliberation forum and non-government actors are also involved in the program evaluation process

Responsivitas Dalam Membuka Peluang Kerja Pengangguran Di Dinas Tenaga Kerja Kabupaten Sidoarjo

Al Filza Amalia — 2022-08-26

The job fair implementation program and trainings that have been carried out by the Manpower Office of Sidoarjo Regency are aimed at reducing unemployment and improving the economic life of the community by expanding job opportunities through entrepreneurship. This program is an effort that is very responsive to the unemployed community, this can be seen from the work plan of the Manpower Office of Sidoarjo Regency in 2021 such as the implementation of job fairs and trainings as well as the percentage of the unemployment rate that will decrease in 2021. The purpose of this research is to knowing the response or responsiveness in opening job opportunities for unemployed at the Manpower Office of Sidoarjo Regency. The method used in this study is a qualitative method by observing the state of the research object and solving problems that have been investigated, and based on the facts that are seen or as they are. The results of this study indicate that the purpose of implementing job fair programs and trainings is to reduce unemployment and increase job opportunities for job seekers in Sidoarjo Regency, the program that has been according to plan is going well, the planned strategy is well structured but there are few obstacles in its implementation, as well as the unequal distribution of facilities and infrastructure. So, based on the above analysis, it can be concluded that the Responsiveness in Opening Unemployed Job Opportunities carried out by the Manpower Office of Sidoarjo Regency is very responsive to the unemployed community.

Pengaruh Gaya Kepemimpinan Demokratis terhadap Kinerja Pegawai Badan Pengawas Pemilihan Umum Provinsi Jawa Timur

Hardianti — 2022-08-26

This study aims to determine how much influence the democratic leadership style has on the performance of the employees of the General Elections Supervisory Agency of East Java Province. To achieve the objectives of the research, the primary data collection technique used questionnaires that had been distributed to the General Election Supervisory Agency employees who were used as research samples. The data that has been collected is then analyzed using simple linear regression analysis techniques that have been tested for validity, reliability and normality tests. The results of the analysis of this study indicate that the democratic leadership style has a positive effect on the performance of the General Election Supervisory Board of East Java Province. The conclusion in this study shows that the regression coefficient value is (1.160) with a significance value of 0.000 less than 0.05 and the t arithmetic value (9.341) is greater than t table (1.669). Thus, it can be concluded that the hypothesis in this research is that democratic leadership style has a positive influence on the performance of the employees of the General Elections Supervisory Agency of East Java Province.

Strategi Peningkatan Kualitas Pelayanan Administrasi (Studi Strategi Pelayanan Administrasi di Kantor Desa Tenggulunan, Kecamatan Candi, Kabupaten Sidoarjo)

Sely Nursafitri — 2022-08-26

The results of the study indicate that based on the conclusion that all service activities carried out by government agencies as an effort to meet the needs of people, communities, government agencies and legal entities as well as the implementation of the provisions of laws and regulations, are usually carried out by bureaucrats or government officials as a manifestation of the function of the state apparatus as public servants in Indonesia. as well as civil servants. Government essentially provides services to the community. Government is not created to serve the community and create conditions that enable community members to develop their abilities and creativity in order to achieve common goals. To achieve the long-term goals and objectives of the organization, the implementation of actions and allocation of resources needed to achieve the goals that have been set. The strategy at the Tenggulunan Village office in improving administrative services: Performing a SWOT analysis calculation of the Quantitative Strategic Planning Matrix (QSPM) in the table written by the researcher, the sequence of strategies is obtained from the best. The main strategy chosen was Strategy V, by getting the highest Total Attractiveness Score (TAS) among the other values, which was 5.55, this strategy was suitable to be applied to the Tenggulunan Village office. The strategy in question is the existence of a law to fulfill service needs (UU No. 25 of 2009 and PERPRES RI No. 95 of 2018), which strengthens service activities at the Tenggulunan Village office to meet service needs, which is further optimized in the application. -support applications to improve the quality of administrative services obtained from the Sidoarjo Regency Government in order to make quality services and increase the loyalty of the apparatus in providing services.

Pengaruh Kinerja Pegawai Terhadap Kualitas Pelayanan Publik (Studi Kasus di Rumah Sakit DKT Surabaya)

Anggi Reyna — 2022-08-26

Every organization both government and private is required to optimize its human resources, as well as how to manage human resources.human resources management cannot be separated from the employee factor who is expected to be able to have the maximum possible achievement in order to achieve an organizational goal. Employee performance affects the quality of public services. The better the employee’s performances, the better quality of services. But on the other handa, there are still some problems related to this, such as the unfriendly play of the staff and the lack of professionalism of the staff to patients. This study aims to answer these problems, thus study aims to determine and analyze how the influence of work quality, communication, speed, ability and initiative on the quality of public services. The population in this study were employees and community patients who were at the DKT Hospital in Surabaya. This study uses statistical calculations .The data obtained were then analyzed using multiple linear regression analysis partially and simultaneously. The results showed that the quality of work, communication, and initiative had a positive and significant effect on the quality of public services, while speed and ability had no significant effect on the quality of public services.

Strategi Mitigasi Banjir Wilayah Tanggulangin Kabupaten Sidoarjo

Lailatul Fitriyah — 2022-08-26

Flood disasters are only responded to by emergency response but also to efforts to reduce the risk and impact of disasters in pre-disaster, during disaster and post-disaster. The occurrence of flood disasters is strongly influenced by natural factors and human-made factors.This research method uses qualitative methods and descriptive types. Data collection techniques used are interview, observation and documentation techniques. Data analysis used the Miles and Humberman technique with interactive models in the form of reducing data, presenting data, and drawing conclusions.The Kedungbanteng Village flood mitigation strategy carried out by the Sidoarjo Regency BPBD has the Threats and Opportunities faced as well as the Weaknesses and Strengths of the Sidoarjo Regency BPBD, which can be summarized into 3 (three) areas of strategy for flood mitigation efforts in Kedungbanteng Village, namely the RPB Strengthening Strategy Following the Planning Dimension with a Top-Down and Bottom-Up System, an Emergency and Logistics Infrastructure Development Strategy, and a Participatory and Collaborative Human Resource Development Strategy. Based on the TOWS points found, the most effective strategy to reduce flood inundation heights and be able to deal with flood disasters effectively is the Emergency and Logistics Infrastructure Development Strategy.

KINERJA PERANGKAT DESA DALAM MEMBERIKAN PELAYANAN PUBLIK

Moh Husnul Mufid — 2022-08-27

To determine the performance of village officials in providing public services. To find out the supporting factors and obstacles to the performance of the Gedangan Village apparatus. The research method used in this research is descriptive qualitative. Data collection is done by conducting interviews, observation and documentation. The object of this research is the government of Gedangan Village, Sidayu District, Gresik Regency. East Java The results of this analysis of the performance of village officials in providing public services in the Gedangan village government in providing services to the community, in providing services to the community have been carried out well. However, there were also obstacles related to the lack of education to the public regarding the requirements in managing administration, as well as the lack of awareness of the working hours that have been given.

Etika Administrasi guna Mewujudkan Pelayanan Prima di Kelurahan Ngagelrejo

Farahdilla Andriani — 2022-08-27

Ethics plays an important role in realizing and developing professional public services, including services in Ngagelrejo Village. Professional public services are carried out as well as possible and apply the principle of excellent service. The method used in this research is descriptive qualitative. The results of this study use indicators of administrative ethics according to Harbani Pasolong which consist of: efficiency, effectiveness, service quality, responsiveness, and accountability. The results of the research based on these five indicators show that the responsiveness indicator is very well realized, while the service quality indicator is still not optimal. Meanwhile, the factors that influence excellent service need to be applied to support the application of ethics in a public agency. As for these factors, namely individual factors which include the quality of work results and the ability to complete work on time, it can be said that it has been realized well in Ngagelrejo Village. And on the system factor related to the simplicity of the procedure, Kelurahan Ngagelrejo adjusts to Perwali No. 4 of 2022. Where the current service procedures are still not simple and become a challenge for Ngagelrejo Village to overcome them. So it can be concluded that the administrative ethics of employees in Ngagelrejo Village in realizing excellent service has gone quite well.

Peranan Kepemimpinan Kepala Desa Untuk Meningkatkan Partisipasi Masyarakat Dalam Pembangunan Fisik di Desa (Studi Kasus di Desa Bidoa, Kec. Nangaroro, Kab. Nagekeo, NTT)

Yuliana N.Pesa — 2022-08-27

This research was conducted at the Office of the Head of Bidoa Village, Nangaroro District, Nagekeo Regency. Bidoa Village itself consists of 4 hamlets namely; Hamlets A, B, C and D. In increasing community participation in physical development in the village, it is necessary to have the role of a very important leader from a village head. The leadership of the Village Head is very influential in increasing community participation in the village in the construction of 2 chapels in Bidoa Village, namely; Fataleke Station and Aegela Station. The purpose of this study was to see the extent to which the leadership role of the village head in increasing community participation in physical development in the village was in the form of; construction of chapels from Aegela and Fataleke stations, Bidoa Village, Nangaroro District, Nagekeo Regency, NTT. The data collection technique used is through observation, interviews, documentation studies and literature studies. The data analysis technique used is descriptive qualitative data analysis technique, namely; by presenting the data obtained from the object under study and finally drawing conclusions from the data obtained. From the results of the data presentation, it can be concluded that the leadership role of the village head in increasing community participation in physical development in Bidoa village has been going well but it is still necessary to increase the role of the village head so that community participation is increasingly visible in all activities carried out in Bidoa village.

PENGARUH FAKTOR-FAKTOR IMPLEMENTASI KEBIJAKAN KAWASAN TANPA ROKOK TERHADAP DISIPLIN MASYARAKAT KAMPUS (STUDI KASUS : UNIVERSITAS 17 AGUSTUS 1945 SURABAYA)

Eviana — 2022-08-27

This study aims to examine The Influence of Implementation Factors of Non-Smoking Area Policy on Campus Community Discipline). This study uses a quantitative approach using primary data. The sample in this study was 100 campus communities who have a smoking habit. The sampling technique was carried out by purposive sampling method and the number of samples was calculated using the Slovin formula. The data analysis technique used in this research is simple linear regression analysis using SPSS version 26 calculation.The results of this study indicate that the implementation factors of the no-smoking area policy have a significant positive effect on the discipline of the campus community at the University of 17 August 1945, Surabaya. The results of the study support the theory of policy implementation from George Charles Edward III where there are 4 factors, communication, resources, disposition and bureaucratic structure. The coefficient of determination is 0.593 which means that the independent variable has an influence contribution to the dependent variable of 59.3%. The t-test obtained a t-count value of 11.949 > t-table 1.664 and a significance value of 0.000 <0.05, which means Ha is accepted (H₀ is rejected).

Manajemen Penanggulangan Bencana Banjir di Desa Kemlagilor Kecamatan Turi Kabupaten Lamongan ( Studi di Dusun Brasan Desa Kemlagilor Kecamatan Turi Kabupaten Lamongan)

Lilik Indrawati — 2022-08-27

and achieve goals. Floods in Lamongan Regency which occur continuously every year, especially in Kemlagilor Village, Turi District, Lamongan Regency. This type of research is descriptive qualitative. The results of the study showing that the management of flood disaster management in Dusun Brasan is quite good and systematic because in terms of planning that involves the community, organizing according to the abilities of each individual, good direction to the community, and supervision. which is carried out continuously both from the local government and the village government but has not been maximized because the apparatus is still having difficulties in evacuating flood victims and monitoring the arrival of water coming from various other areas. The conclusion obtained in this study is that flood disaster management is good but still not optimal in terms of preventive measures before the flood occurs, namely building permits that still do not exist so that many buildings and houses are erected carelessly so as to reduce water catchment areas and also there are still many people who lack awareness about protecting the environment and littering.

KUALITAS PELAYANAN E-KLAMPID DALAM PENINGKATAN PELAYANAN PENGURUSAN AKTA KELAHIRAN DI KELURAHAN BARATAJAYA KECAMATAN GUBENG KOTA SURABAYA

Dina Karlinawati — 2022-08-27

The quality of public services is a dynamic condition related to product services, people, environmental processes where the quality assessment is determined at the time of providing these public services, Law Number 25 of 2009 concerning Public Services defines public services. The objectives to be achieved in this research are: To describe and analyze the quality of Klampid services on birth certificate management services at the Baratajaya Village office, Gubeng District, Surabaya City and to determine the pen factor. The type of research used is descriptive qualitative method. While the focus of the research uses the theory of A. Pasuraman which uses 5 indicators, namely physical evidence (tangible), reliability, responsiveness, assurance, empathy, tangible, reliability, responsiveness. Responsiveness) Assurance (Assurance) Empathy (Empaty). The results of the quality of e-Klampid services in the management of birth certificates in the Baratajaya Village, Gubeng District, Surabaya City can be said to have not been maximized due to tangible indicators (physical evidence/tangible) due to the lack of facilities and infrastructure in the form of computers, printers, scanners, and photocopiers. The lack of inadequate facilities makes the service feel not optimal with the services provided by the employees of the Baratajaya Village office, Gubeng District, Surabaya City, the population administration section for administering birth certificates. Meanwhile, indicators of reliability (reliability), responsiveness (responsiveness), assurance (guarantee) and empathy (empathy) have been maximized in the existing services at the Baratajaya Village office, Gubeng District, Surabaya City.

IMPLEMENTASI KEBIJAKAN REHABILITASI SOSIAL PENYANDANG DISABILITAS DI LINGKUNGAN KABUPATEN SIDOARJO

Martha Amelia — 2022-08-27

The existence of this disability denier is still lacking about the attention of the community because it is often seen as contemptuous or underestimated so that his shortcomings in this area often get discrimination or bullying. On the other hand, these people with disabilities also need to make ends meet. This researcher uses a qualitative method, this researcher uses various techniques, namely data collection in the form of conducting interviews to obtain various clear and accurate information regarding the existing focus of society. The purpose of this study is to determine the role of the Social Service Office in the Implementation of the Social Rehabilitation Policy for Persons with Disabilities in Sidoarjo Regency. The conclusion obtained from this study is the distribution of the social rehabilitation program of the Sidoarjo Regency Social Service in fulfilling the rights of persons with disabilities with facilities and also benefits to the community with severe disabilities in order to create people with disabilities who are blind and able to live like society in general.

ANALISIS KINERJA PEGAWAI DALAM MENINGKATKAN PELAYANAN PUBLIK DI KANTOR KECAMATAN GUNUNG ANYAR KOTA SURABAYA

Rizky Mahendra — 2022-08-27

This research is aimed to reveal (1) employee performance at the Gunung Anyar District office, Surabaya City (2) public services at the Gunung Anyar District office, Surabaya City (3) supporting and inhibiting factors at the Gunung Anyar District office, Surabaya City. This research used a qualitative methods. The data collecting techniques used in this research were observation, interview and documentation. The result of the research show that (1) employee performance at the Gunung Anyar District has implemented the dimension of Work Quality, Punctuality, Initiative, Ability and Communication. However, there is one dimension did not run yet and it is Punctuality. (2) Public services at the Gunung Anyar District has implemented the dimension of Tangible, Reliability, Responsiveness, Assurance and Empathy. However, there is one dimension did not run yet and it is Reliability (3) The inhibiting factors at the Gunung Anyar District are internal and external factors. Internal factor is the unavailability of a suggestion box and external factors come from the society because they do not know the requirements for the e-ktp application and the SOP for e-ktp services. The supporting factor is the enthusiasm that employees give to each other and holding an evaluation meeting once a month. In addition, there are adequate and well function facilities and infrastructure to facilitate the service process.

IMPLEMENTASI KEBIJAKAN PEMERINTAH DALAM PENANGANAN COVID 19 (STUDI KASUS TRACING COVID 19 DI KELURAHAN BARATAJAYA KECAMATAN GUBENG KOTA SURABAYA)

M. Ilham Putra Arabia — 2022-08-27

The Covid 19 Handling Program is one of the policies made by the government to break the chain of virus transmission, both at regional, regional and national scales. Baratajaya Village as the highest policy holder in the village area has offered a program to overcome the Covid 19.This research is a descriptive qualitative research with research subjects including Bartajaya Village, Task Force, and Warga while the object of this research is the Covid 19 handling policy in Baratajaya Village. In this case, researchers focus on the process of tracing Covid patients. To obtain information, researchers used interviews, observation and documentation.Researchers found that the implementation of the Covid 19 Handling Policy in the Baratajaya Village had not run optimally. This was due to several things, including: the occurrence of miscommunication, the attitude of the residents who were less cooperative, and the absence of training for the task force team while working in the field.

Analisis Dalam Pemberdayaan Masyarakat Miskin (Studi Kasus Kampung Jambangan Kelurahan Jambangan Kota Surabaya)

Antania Alung Chichaly — 2022-08-27

In poverty reduction the role of government is very important in designing and making policies. Jambangan Village plays an important role in advancing the community's economic system, especially in empowering the poor resident in Jambangan Village. Efforts to empower poverty are essential in building good economic growth. The focus of this research consists of: proposals, data collection, surveys, providing assistance. The results of the study based on these four indicators indicate that the role of Jambangan village in proposing, collecting data, and surveys can be said have done properly in empowering the poor resident. Meanwhile, the indicators for the provision of assistance in the Jambangan village can be said to be lacking because in the research the authors found the poor resident who had not received assistance. In the research, the obstacles were not evenly distributed in the provision of assistance because the resident of Jambangan Village were adequate but did not want to be said to be adequate. It can be concluded that the role of Jambangan Village in empowering the poor resident based on indicators can be said to have been running quite well.

Strategi Dinas Pemberdayaan Perempuan, Perlindungan Anak dan Kependudukan (DP3AK) Provinsi Jawa Timur Dalam Perlindungan Korban Kekerasan (Studi Kasus Pada Rumah Aman)

Naufal Ilham Finsi Syahputr — 2022-08-27

This study aims to identify and analyze the strategies adopted by DP3AK Provinsi Jawa Timur in providing protection for victims of violence through the Rumah Aman program and what are the supporting and inhibiting factors in providing protection for victims of violence through the Rumah Aman program. The method used in this research is qualitative which is located in the "Rumah Aman" UPT PPA. Sources of data in this study using primary sources (key informants, observations, and documents) and secondary sources. Methods of data collection using interview techniques, observation, documentation, and literature study. The result of this study is that SOAR analysis in the DP3AK strategy in protecting victims of violence has a positive effect. And there are supporting and inhibiting factors in implementing the strategy. Suggestions arising from this research include increasing socialization of education to the community through MOLIN, in addition to focusing on the existence of persons with disabilities as victims of violence and optimizing existing opportunities to develop a service system in Rumah Aman.

Kualitas Pelayanan Pustakawan Dalam Meningkatkan Kepuasan Pemustaka Di Perpustakaan Rungkut Surabaya

Bella Sindi Novita Sari — 2022-08-29

Service is the main element in achieving an organization's success. The use of library collections in a timely and appropriate manner for the benefit of library users is included in all service activities provided to users as part of the library. Consequently, the benchmark for evaluating services from different perspectives is service quality. An efficient problem-solving approach is needed to ensure how the level of satisfaction in measuring something should be determined. This study aims to determine the extent to which the level of service quality at the Rungkut library in Surabaya. This research, which is based on a case study of the Rungkut Surabaya library, tries to determine the effect of the quality of library services on increasing user satisfaction there. Data were collected through interviews and observations in this type of descriptive qualitative research. The research findings suggest that the service quality of the Rungkut Surabaya library needs to be improved.

Pengaruh Budaya Organisasi Terhadap Kinerja Pegawai Di Sekretariat DPRD Kota Mojokerto

Marchellino Damian Bagaskara — 2022-08-29

Organizational culture is the personality of the organization that influences the way individuals act in the organization. Every organization certainly has its own culture that will affect employee performance. Related to the individual's ability to complete tasks and functions. Here, information related to the influence of organizational culture is lacking and can also affect the success of the Mojokerto City DPRD Secretariat organization. Plus the results of observations show that many employees are often late. Therefore, examining how the influence of organizational culture on employee performance at the Secretariat of the DPRD Mojokerto is very important. The method used is quantitative. The results of the study have an influence on organizational culture on employee performance at the Secretariat of the DPRD Mojokerto City. With sig 0.000<0.005. Then from the correlation analysis of 0.696, plus from the simple regression analysis the constant value (α) was 8.482 and (b) was 0.524. Resulting in the equation Y = 8.482 + 0.524X. And the coefficient of determination is 0.485. The conclusion obtained is that there is a significant influence between organizational culture on employee performance because sig 0.000 <0.005, and tcount > t table, namely 5.131>2.048

Implementasi Kebijakan Penertiban Pkl (Studi Pada Jalan Benteng Pancasila Kota Mojokerto)

Rizky Aryudha — 2022-08-29

Street vendors (PKL) are a common phenomenon that occurs in big cities in Indonesia. The case of street vendors is considered by many parties as a form of the government's failure to provide job opportunities for the poor.The aims of this research are: 1. Knowing and explaining the implementation of the policy for controlling street vendors has been effectively implemented on Jalan Benteng Pancasila, Mojokerto City, 2. Knowing and explaining the effectiveness of the policy for controlling street vendors on Jalan Benteng Pancasila, Mojokerto City.The results of this study provide the fact that the existence of street vendors in Mojokerto City has caused many problems, including making the city disorganized, dirty and causing congestion. So far, control measures have been carried out by the Satpol PP apparatus. The conclusion obtained in this study is that the control of street vendors (PKL) in Mojokerto City so far has not been running optimally. This is due to several factors, such as: (1) There is no strict punishment for street vendors who still sell on the roadside (2) Mojokerto City Government has not been consistent and unified in responding to the existence of street vendors.

Implementasi Kebijakan Publik Melalui Sistem Pelayanan Rakyat Sidoarjo Di Desa Tambak Sumur

Samantha Sonya Putri — 2022-08-29

In the current era of modernization, people's needs will continue to increase and demand to get services effectively and efficiently. From these problems, the government of Sidoarjo Regency presents an Android-based and website-based public service innovation, namely the Sidoarjo People's Service System (SiPraja) application. Therefore, this study discusses the implementation of the Sidoarjo People's Service System (SiPraja) in Tambak Sumur Village, Waru District, Sidoarjo Regency. The purpose of this study is to determine the extent of the implementation of the Sidoarjo People's Service System (SiPraja) and to determine the supporting and inhibiting factors for the SiPraja application in Tambak Sumur Village, Waru District, Sidoarjo Regency. The method used is descriptive qualitative method with an approach of observation, interviews and documentation. The results of the study are that the implementation of the Sidoarjo People's Service System (SiPraja) in Tambak Sumur Village is quite good, this is fundamental from the success factors of implementation, namely size and objectives, resources, characteristics of implementing agents, implementing tendencies, inter-organizational communication, and environmental, social, economic and politics.

Analisis Kinerja Pegawai Dalam Pelayanan Kearsipan (Studi di Kantor Dinas Perpustakaan dan Kearsipan Kota Surabaya Jawa Timur)

Nala Rahmatul Azza — 2022-08-29

Problems in archive collection services are still using old archives and are still limited due to the lack of submission of static archive collections by related parties, where archive visitors are still confused and do not understand. In the efforts made to improve the existing services at the Surabaya City Library and Archives Service, there is socialization and training that is carried out regularly and is expected to be a step to improve the service system in the Surabaya City Library and Archives Service. The data collection method used for this research is a qualitative approach with descriptive methods in data collection techniques through observation, interviews and documentation. From the results of the presentation of the data, the informants also conveyed that it was related to the responsiveness of employees in carrying out archive services where the Surabaya City Library and Archives Service was able to adapt by designing change management strategies so that the action of an old condition becomes a new condition used by an organization so that archive services are in the Surabaya City Library and Archives Service, it is structured and systematic to realize changes in services that are more effective and efficient.

Strategi Badan Pelayanan Pajak Daerah Kabupaten Sidoarjo Pada Bidang Pajak L

Dinda Retno Anggraini — 2022-08-29

Tax is an obligation to provide a portion of income for the state but is not like a penalty for paying this tax as a form of role in the interests of the state. Taxes have benefits for the sustainability of people's welfare. With the strategy that has been planned by the tax agency, it is expected to increase awareness and compliance with paying taxes. So that the formulation of the problem of this research is how the strategy used by the Regional Tax Service Agency of Sidoarjo Regency in Tax I in the socialization of taxpayers. The purpose of this study was to determine the socialization strategy used by the Regional Tax Service Agency of Sidoarjo Regency to improve taxpayer compliance. This study uses a qualitative research type. This data collection technique uses observation, interviews and documentation. The results of this study indicate that an increase in taxpayer compliance is caused by the socialization held by the tax agency, socialization carried out directly and indirectly, for direct socialization by face-to-face and for indirect socialization using social media. The socialization contained the importance of paying taxes on time, the introduction of online payments with billing ids and virtual accounts to make it easier for taxpayers to make payments.

Gaya Kepemimpinan Lurah Dalam Memberikan Kepuasan Kerja Pegawai Di Kantor Kelurahan Baratajaya Kota Surabaya

Nurul Fauziyah — 2022-08-29

Humans are the main movers in an organization with a superior and a subordinate. Especially a boss or leader who must have a leadership style and this is needed in a public sector organization, one of which is the Village Office led by a Lurah who has a role in the successful implementation of public service activities in the community. Not only that, a Lurah must be able to provide comfort to his employees by paying attention to the problem of employee job satisfaction. This study aims to determine the leadership style and to determine the leadership factor of the Lurah in providing job satisfaction for employees at the Kelurahan Office. This study uses a qualitative research type with a descriptive approach while the research location is at the Baratajaya Village Office, Surabaya City. Based on the results of research conducted, that the leadership style of the Lurah in the Baratajaya Urban Village Office, Surabaya City uses the autocratic type of leadership style. So that the Lurah has obstacles in providing job satisfaction to his employees which is a supporting and inhibiting factor in responding to a sense of satisfaction and dissatisfaction within his employees.

Strategi Pembangunan Perkotaan Berwawasan Lingkungan Pada Masa Pandemi Covid-19 di Kota Surabaya

Akhla Lailatus Shurur — 2022-08-29

During the COVID-19 Pandemic in Surabaya, it caused a development impact, especially in economic growth, namely the destruction of the environment and natural resources in the lives of the people of Surabaya, there was a emergence of policy changes, directing sustainable development to encourage the unity of economic, social and environmental preservation, this is the community by creating an environmentally sound urban development strategy during the COVID-19 pandemic in the city of Surabaya carried out by the government and RT 06 Bulak Rukem Timur II Surabaya City: first, an overview of the strategy of environmentally friendly urban development during the COVID-19 pandemic in the City of Surabaya?, Secondly the Obstacles and Solutions faced by the implementation in RT 06 Bulak Rukem Timur II Surabaya City?, a qualitative research approach using descriptive methods obtained from the results of wawasncara and documentation of this research explains that; The government and management of RT 06 Bulak Rukem Timur II Surabaya City have an environmentally friendly vision towards the city of Surabaya Gotong Royong, Maju yang Sovereign, Independent, and continue to be contained in the Surabaya City RPJMD. The results of the urban strategy of environmentally sound development have the aim of changing the midset or mindset of the community towards environmentally sound development. and solutions to the commitment of rt 06 residents regarding environmental awareness in implementing government programs on environmentally sound development and implementing, in order to create achievements in the form of cooperation and environmentally conscious results.

Evaluasi Kebijakan Iklan Layanan Masyarakat Terhadap Ketaatan Masyarakat Terkait Covid-19 di Surabaya

Eureka Ratna Nirmala — 2022-08-29

The Surabaya City Government has implemented various policies to deal with the Covid-19 virus. The policy regarding the Covid-19 pandemic is in the Surabaya Mayor Regulation No. 67 of 2020 and then changed to Surabaya Mayor Regulation No. 10 of 2021. The policies that have been made must be known by all related parties so that the output is optimal. Information dissemination related to the policy was implemented at 22 traffic light points on the protocol road in the city of Surabaya in the form of audio from the Mayor of Surabaya, Eri Cahyadi. The results of the research using this qualitative method describe the facts based on the policy evaluation indicators belonging to Rendall B. Ripley and Grace A. Franklin. Procurement of public advertisements located on protocol roads in Surabaya, so that access is easy and can cover the community on a daily basis. The function of traffic light as a means of road infrastructure and facilities is increasing. The procurement of this policy is in accordance with the main duties and functions of each OPD with the direction of the Surabaya City Level Covid-19 Task Force. Public complaints related to public service advertisements are handled by the Surabaya City Transportation Service as a form of accountability. The public has implemented health protocols since the beginning of the pandemic, so they don't really care about the context of this public service advertisement.

Implementasi Pergub Jatim Nomor 60 Tahun 2018 Tentang Tugas Dan Fungsi Di UPTPK Surabaya

Anggraeni Yohan Sonata Ery — 2022-08-29

This study aims to find out and describe the Implementation of Governor Regulation Number 60 of 2018 concerning the job description and function of the Distribution Goods Supervision Section in the Technical Implementation Unit for Consumer Protection (UPTPK) of the City of Surabaya. This research is a descriptive qualitative research. In this study, it can be concluded that the implementation of the Implementation of the East Java Provincial Governor Regulation Number 60 of 2018 concerning the job description and function of the Supervision Section for Circulating Goods, Services, Orderly Commerce is less than optimal in its implementation. It is known that some indicators are not met in the Theory of George Edward III namely on indicators; (1) Human resources in implementing the Supervision are less available in the number of workers who are certified in training as supervisory officers for circulating goods and services (PPBJ). (2) Facilities at the Upt Consumer Protection Surabaya City are inadequate.

Strategi Unit Pelaksana Teknis Dinas (UPTD) Tugu Pahlawan dalam Meningkatkan Minat Pengunjung di Museum Sepuluh Nopember Kota Surabaya

Nadhira Salsabilah — 2022-08-29

This study aims to clarify in detail the strategy that the Museum will use on November 10 to attract tourists to visit the museum. This research is a qualitative descriptive study. The subjects of this study were museum curator staff, tour guide staff, administrative staff, and tourists who visited the museum on November 10. The research tool is the researcher himself. Data collection methods are interviews, observation, and documentation. Test the validity of your data using triangulation techniques and methods. Based on the results of the survey, we can conclude that: (1) The museum on November 10 has several strategies to attract visitors, namely (a) the Treaty of the Ten November Museum, (b) the Dwitunggal Exhibition, (c) the Goes To School Museum ), (d) Collaborating with the Onthel Bike Community, (e) Buddy Museum Ten November. (2) The supporting factors and inhibiting factors of the Ten November Museum include: Strengths: (a) the Ten November Museum is a museum that has a collection of struggles, (b) The entrance ticket price is affordable for all circles of society, (c) Can be used as educational and research tourism (d) Have programs or activities that involve the community (e) Have a strategic location. Weaknesses: (a) Low Human Resources (HR), (b) Lack of Utilization of social media for promotional media, (c) Service Standardization, (d) Lack of Creativity. Opportunities: (a) Advances in Science and Technology (IPTEK), (b) Government Support, (c) Cooperation Relations. Threats: (a) the socio-cultural conditions of the community that consider the museum unattractive, (b) the number of attractive tourists, and (d) low public awareness of historical heritage.

Strategi Pelayanan Publik Dalam Meningkatkan Kualitas Pelayanan Di Kantor Kelurahan Baratajaya Kota Surabaya

Teddy Sukoco — 2022-08-29

Public service is any activity carried out by an organization or agency in order to meet the needs of the community. The purpose of this research is to identify and analyze the strengths, weaknesses, threats and opportunities to find out, describe and analyze public service strategies in improving service quality at the Baratajaya Village Office, Surabaya City. The data analysis technique used is descriptive qualitative method by applying SWOT analysis. Results and discussion of Strengths (strengths) by providing various types of public services, Weaknesses (weaknesses) there are some undisciplined employees, Opportunities (opportunities) The services provided have a legal basis in accordance with the policies of the Surabaya City and strategic locations and Threats Some communities are not cooperative. The strategies implemented in improving include: Increasing service innovation by utilizing online media, assisting the performance and service process, performing maintenance on programs or service applications used in the service system, Performing excellent service door to door by visiting the homes of residents who take care of service requests,

Penerapan Prinsip Good Corporate Governance Sebagai Landasan Suatu Organisasi Dalam Meningkatkan Mutu Kepegawaian

Bagus Fatkhul Alam — 2022-08-29

The Human Resources Development Agency of East Java Province (BPSDM), through the ISO 9001:2015 External Quality Audit (AME) tries to apply the GCG Principles in Improving the quality of personnel. GCG has principles that must be applied, namely transparency, accountability, independence, fairness and responsibility. This research is a descriptive study with a qualitative approach with 2 research focuses, namely (1) how to apply good corporate governance to improving the quality of staff at the Human Resources Development Agency (BPSDM) of East Java Province; (2) What are the inhibiting factors faced by the Human Resources Development Agency (BPSDM) of East Java Province in improving the quality of personnel by applying the principles of Good Corporate Governance. This research uses descriptive qualitative research, data obtained through observation, interviews, documentation in the field. The results of this study indicate that the application of GCG principles is still not implemented optimally and becomes an obstacle in improving the quality of staffing at the East Java BPSDM so that it needs continuous improvement to be more optimal. This can be proven by the absence of transparency data in improving the quality of personnel. while employee performance indicators related to improving work quality, quantity, timing, effectiveness and independence at work have changed for the better.

Pemberdayaan Keluarga Penerima Manfaat Melalui Pendampingan Program Keluarga Harapan Di Kecamatan Buduran Kabupaten Sidoarjo

Dwi Indah Meilani — 2022-08-29

The Family Hope Program (PKH) launched by the Ministry of Social Affairs of the Republic of Indonesia can be said to be a community empowerment program because its goals are to help the economy of poor recipient families, the education system, and health. This research which focuses on the empowerment of KPM through PKH assistance and examines the supporting and inhibiting elements of KPM empowerment uses a qualitative research style with a descriptive method. Based on the research findings, PKH facilitators perform facilitation, mediation, and advocacy tasks for PKH KPM in gaining access to resources by empowering KPM through frequent group meetings and changing the perspective of KPM so that KPM can inspire them to do new things that are more valuable. It can be said that the empowerment of KPM through PKH mentoring has been successful, and the effective collaboration between PKH and KPM mentoring has helped empower KPM in Buduran Regency.

Analisis Komparasi Pelayanan Delivery Order, Drive Thru Strategy Dan Minat Beli Konsumen Pada Mc Donald’s Dan Kfc Surabaya

M Wildan Anfasa Firdaus — 2022-08-26

The purpose of this study was to determine the difference between Delivery Order Services at the Mc Donalds and KFC business units, in Mulyosari Surabaya, to determine the differences in Drive Thru Strategy at the Mc Donalds and KFC business units, in Mulyosari Surabaya, to determine the differences in consumer buying interest in the unit. Mc Donalds and KFC businesses, in Mulyosari Surabaya. This type of research uses comparative research using a quantitative approach. The number of samples used as many as 96 respondents consisting of 48 respondents Mc Donalds and 48 respondents KFC. The results showed that in the Service Delivery Order variable, the results of the analysis showed that there was no difference in the Delivery Order Service at the Mc Donalds and KFC business units, in Mulyosari Surabaya. then for the Drive Thru Strategy from the results obtained, it can be explained that there is no difference in the Drive Thru Strategy in the Mc Donalds and KFC business units, in Mulyosari Surabaya. Meanwhile, the results obtained on the Consumer Purchase Interest variable, which means that there is no difference in Consumer Buying Interest at Mc Donalds and KFC, in Mulyosari Surabaya.

Pengaruh Variasi Produk, Sales Promotion, Dan Harga Terhadap Keputusan Pembelian Pada Brand Minuman Haus Nginden Semolo Sukolilo Surabaya

Agung Prasetia Adi Cahyono — 2022-08-26

At this time many industries are engaged in the food & beverage sector. Competition is very tight with a wide variety of products offered in the market. In Indonesia itself, the development of this industry is very large with the emergence of food & beverage businesses ranging from small to large. One of the current forms of food & beverage beverage business that is trending, one of which is the Indonesian Haus Drink Brand. Therefore, researchers will further analyze the effect of product variations, sales promotions, and prices on purchasing decisions at the thirsty drink brand on Jl. Nginden Semolo, Sukolilo, Surabaya. This research method uses quantitative research methods with the type of associative research. The population in this study are consumers who buy thirsty drink brands on Jl. Nginden Semolo, Sukolilo, Surabaya with a total sample of 96 respondents. The data analysis method in this research is using multiple linear regression analysis, R2 determination test, and hypothesis test (F test and t test). The results of this study indicate that product variations, sales promotions, and prices have a positive and significant effect either partially or simultaneously on purchasing decisions.

Product Variation, Salas Promotion, Price, and Purchase Decision

Pengaruh Kapabilitas Pemasaran, Orientasi Pasar dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Pada UMKM Food & Beverage Dalam Program Jakpreneur Di Wilayah Provinsi DKI Jakarta

Ema Setyaningsih — 2022-08-26

This study aims to determine whether there is an influence of marketing capability, market orientation and entrepreneurial orientation on the marketing performance of MSME food & beverage in the Jakpreneur program in the DKI Jakarta Province. This research uses quantitative research methods. The sample used in this study was 100 food & beverage SMEs who are members of the Jakpreneur program. Using non-probability sampling method with purposive sampling technique. The results of this study indicate that from the t-test on 3 variables, namely marketing capability, market orientation, and entrepreneurial orientation, it appears that t count is greater than t table so that the hypothesis is accepted. Then, from the calculated F value, it shows that it is greater than F table, then marketing capability, market orientation and entrepreneurial orientation have a significant effect simultaneously (simultaneously) on marketing performance in food & beverage MSMEs in the Jakpreneur program in the DKI Jakarta Province. Therefore, entrepreneurs must always keep abreast of technological developments in marketing their products, conducting research to consumers, and bringing up innovations.

Pengaruh Promosi Melalui Media Sosial Dan Electronic Word Of Mouth Terhadap Minat Beli Konsumen Pada Produk Whitelab Di Surabaya

Cici Elfina Fitria — 2022-08-26

This study aims to determine and analyze the effect of promotion through social media and electronic word of mouth partially and simultaneously on consumer buying interest in Whitelab products in Surabaya. The research method used is quantitative research methods. The data collection technique used is an online questionnaire via Googleform with a population of Surabaya people who use social media Tiktok and Instagram and a total sample of 100 respondents using purposive sampling technique. The data analysis technique used is multiple linear regression analysis, classical assumption test and hypothesis testing. The results of the analysis of this study indicate that Promotion through Social Media has a positive and significant effect on Consumer Buying Interest in Whitelab Products, Electronic Word of Mouth has a positive and significant effect on Consumer Buying Interest in Whitelab Products, and Promotion through Social Media and Electronic Word of Mouth has an effect together on Consumer Purchase Interest in Whitelab Products. The effect of promotion through social media and electronic word of mouth on consumer buying interest in this study was 55.3%, while the other 44.7% factors were not examined by the author.

Pengaruh Online Customer Review dan Product Knowledge Terhadap Keputusan Pembelian Produk Avoskin Pada Instagram

Adisty Kurnia Putri — 2022-08-26

Since the development of information technology and the internet, it has brought changes to consumer behavior in shopping online and offline where these changes affect consumer purchasing decisions in buying a product. Social media acts as a medium of communication and information that connects sellers and buyers. The development of the internet also has an impact on marketing which has now entered the era of digital marketing. By looking at the experiences of other people who have bought a product, it helps consumers in making purchasing decisions. This study aims to determine and analyze Online Customer Reviews, and Product Knowledge on purchasing decisions for avoskin facial skin care products on Instagram social media. The population in this study are consumers who are active on Instagram social media and have purchased Avoskin skin care products. By using purposive sampling method, data collection of respondents using an online questionnaire of 100 respondents. The analysis used in this study is multiple linear regression, t test, correlation test, and F test. The results of this study indicate that partially online customer reviews, and product knowledge, have a positive effect on purchasing decisions for Avoskin facial skin care products. And simultaneously shows that Online Customer Review and Product Knowledge have a significant effect on purchasing decisions for avoskin facial skin care products.

Pengaruh Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Pada Pengguna Shopee Di Universitas 17 Agustus 1945 Surabaya

Oktavianti Anggraini — 2022-08-26

The development of the world today is growing, especially in the field of marketing, this can be seen from the amount of competition between companies with one another, as a company must be able to have thoughts to be able to attract consumers to maintain the company, so companies must be able to do branding by way of promotion. using up-and-coming artists. Therefore, this study tries to explain in detail about the influence of Brand Ambassador and Brand Image on Purchase Decisions for shopee users at the University of 17 August 1945 Surabaya. This study uses a quantitative method by distributing questionnaires as an instrument and the sample of this study uses 100 respondents. The conclusion of the results obtained in this study is that the Brand Ambassador and Brand Image variables have a significant influence on purchasing decisions for shopee users at the University of 17 August 1945, Surabaya.

Analisis Rasio Keuangan Untuk Mengukur Tingkat Profitabilitas Di PT. Bank Pembangunan Daerah Jawatimur Tbk

Asmaul Kusnah — 2022-08-26

One of the goals of establishing a bank is to gain profit or profitability. An important profitability ratio for banks is Return On Assets (ROA). ROA is used to measure the effectiveness of the company in generating profits by utilizing its assets. This study aims to analyze the Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), BOPO, Net Interest Margin (NIM) on Return On Assets (ROA). The sample used in this study is the published financial statements of PT. Bank Pembangunan Daerah TBK on the official website. This study uses a qualitative method. By using secondary data in the form of financial statements for 2019-2021. The results of this study indicate the calculation of the Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), BOPO, on Return On Assets (ROA). It can be said that banking performance is good, because banks have operated effectively and efficiently in terms of generating profits. However, the calculation of Net Interest Margin (NIM) on Return On Assets (ROA) can be said to be unhealthy. For the bank management can reduce interest on the bank (deposit interest and loan interest) , so that more people take credit at PT. PT. Bank Pembangunan Daerah TBK.

Analisis Efektivitas Pengelolaan Dan Pengendalian Piutang Dalam Meminimalisir Piutang Tak Tertagih Pada CV. T59 Accessories Surabaya

Fara Ayunindya Prasetyo — 2022-08-26

The implementation of credit sales policy is one of the company's efforts to increase sales volume. Many companies are implementing credit sales to retain customers and attract new customers. However, as a result of credit sales policy, there is a risk of bad debts. The purpose of this study was to find out and analyze the effectiveness of the management and control of accounts receivable at CV T59 Accessories Surabaya. The research method used is descriptive with a qualitative approach. The analysis methods used are limited to analyzing receivables management with financial ratios that related to account receivable also analyzing receivables control with elements of internal control. Sources of data used are primary data and secondary data. Methods of collecting data by means of observation, interviews and documentation. The results of this study are that the management and control of receivables at CV T59 Accessories Surabaya is still ineffective to minimizing bad debts caused by Indonesia's worse economic conditions during the Covid-19 pandemic and there is no strict segregation of duties so that it affects the process of collection receivables.

Pengaruh Orientasi Kewirausahaan dan Keunggulan Bersaing Terhadap Keberhasilan Industri Logam di Waru Sidoarjo

Devi Noervitasari — 2022-08-26

In general, the existence of Micro, Small and Medium Enterprises can be said to be the backbone of a country's economy. The existence of Micro, Small and Medium Enterprises has driven the economy and reduced the number of unemployed. The success of a business in increasing the current business depends on the ability of entrepreneurs. Business owners who have a strong entrepreneurial orientation can increase the success of a business. In addition, competitive advantage can also increase the success of a business. Along with the development of the economy, companies are required to further improve the quality of their production, because the more competitors there are, the more consumers will choose to buy. This study aims to determine the effect of Entrepreneurship Orientation, Competitive Advantage on Business Success in the Metal Industry in Waru, Sidoarjo. This study uses quantitative research with data collection methods using questionnaires. The sample of this research is 100 metal industry business owners in Waru Sidoarjo. The sampling technique in this study used non-probability sampling and purposive sampling techniques. The results of the study can be concluded that the Entrepreneurship Orientation and Competitive Advantage partially have a positive and significant effect on Business Success in the Metal Industry in Waru Sidoarjo.

Pengaruh Redesain Outlet, Desain Produk dan Promosi Terhadap Minat Berkunjung di Koperasi Intako Tanggulangin

Riangga Yudis Syarli — 2022-08-26

Intako Cooperative is one of the cooperatives that sells bag and leather handicrafts which has
an outlet in the Tanggulangin area of Sidoarjo. Where in the area there are more and more
similar businesses that are competitors. The level of visits is an important factor so that the
outlet is crowded with visitors who will buy and increase sales. From the results of t-test and
multiple linear regression, Outlet Redesign, Product Design and Promotion are aspects that
affect Visiting Interests at Tanggulangin Cooperative Outlets, Sidoarjo. Outlet redesign can
determine how visitors will feel comfortable when visiting, then Product Design will attract
customers to buy goods according to their needs and desires, as well as Promotions that are
intended to introduce related business. These three things are interrelated and influence the
interest in visiting the Tanggulangin Intako Cooperative, Sidoarjo. Meanwhile, from the results
of the Pearson correlation test, it shows that there is a positive and strong influence between
the variables of Outlet Redesign, Visiting Interest and Promotion on Visiting Interests at the
Tanggulangin Intako Cooperative Sidoarjo as well as the results of the determination test
showing that visiting interest is influenced by these three variables by 72.8 %. The results of
the tests carried out illustrate that it is important to pay attention to the variables of Outlet
Redesign, Product Design and Promotion to increase Visiting Interest in the Tanggulangin
Intako Cooperative Sidoarjo.

Pengaruh Sosmed Marketing, Harga, Brand Image Terhadap Minat Beli Pada Fashion Bloods Di Surabaya

Adi Prasetyo — 2022-08-26

The purpose of this study was to determine whether there is a significant effect of social media
marketing on buying interest in bloods fashion products, whether there is a significant effect of price
on buying interest in bloods fashion products, whether there is a significant effect of brand image on
buying interest in bloods fashion products and whether there is a jointly significant effect of
independent variables on the dependent variable. This study uses a quantitative approach (multiple
linear regression), the population in this study are all Surabaya consumers who like the bloods fashion
brand and who have bought it, with a total population of 100 respondents. The results of this study
indicate that the variables of social media marketing, price and brand image simultaneously have a
significant effect on the variable of buying interest in bloods fashion products, obtaining a significant
result of 0.000 <0.05 in the F (simultaneous) test. While the variables of social media marketing and
brand image have a significant partial effect on the buying interest variable, while the price variable
has no partial significant effect on the buying interest variable in bloods fashion products.

Pengaruh Cita Rasa Dan Lokasi Terhadap Loyalitas Pelanggan Pada “Rm Bebek Ht Di Surabaya"

Dewi Agustin — 2022-08-26

Rapid population growth is accompanied by an increase in basic human needs such as food. One
of the efforts to make customers feel satisfied is to create a good taste and strategic location. This
is based on various studies which show that customer satisfaction will lead to customer loyalty.
Loyal customers are expected to reuse services. From the restaurant side, taste is one form of effort
to maintain loyal customers. On other hand, loyal customers also do not forget to pay attention to
strategic locations in finding the best restaurants. So this study seeks determine the effect of taste
and location on customer loyalty. This study uses primary data in the form of questionnaires
distributed via google form and collected as many as 100 respondents. The analytical technique
used is descriptive and quantitative analysis with the help of the IBM SPSS Statistics 20 program.
The results of this study indicate that taste and location have a positive and significant effect on
customer loyalty. This means that the first and second hypotheses in this study are proven. This
finding also strengthens the results of previous studies which were used as a reference in this study.

Pengaruh Cita Rasa,Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Produk Prima Bakery di Sidoarjo

Vivi Dewi Ariska — 2022-08-26

Today's business competition is growing rapidly. Every entrepreneur is required to face
competition with the right strategy, namely by paying attention to taste, service quality, and
location. Taste plays a role in assessing how acceptable a food is. In addition, the quality of
service must also be considered because it is a benchmark for assessing how good and bad the
services provided to consumers are. Location is the company activity that makes the product
available to the target audience. The existence of a strategic location selection is one of the
factors that influence purchasing decisions. This study uses quantitative methods with survey
research using a questionnaire as an instrument. Processing the questionnaire using the SPSS
24 application. The research population is consumers who have visited and made a decision
to purchase bread at Prima Bakery in Sidoarjo. The research sample used a non-probability
sampling method with a purposive sampling technique of 100 respondents. The data analysis
technique used is multiple linear regression. The results showed that taste and location had a
positive influence on purchasing decisions. While the quality of service does not have a positive
and significant effect on purchasing decisions. The results of this study can be used as a basis
for developing the Prima Bakery business to improve purchasing decisions in terms of taste,
service quality and location.

Komparasi Persepsi Manfaat, Persepsi Kompatibilitas, Kinerja Layanan, Minat Penggunaan OVO & LinkAja di Surabaya

Byar Tira Widya Pakarty — 2022-08-26

Payment instruments in Indonesia are growing very rapidly. As human needs increase, society develops
a more efficient medium of exchange, namely money. Cash provides convenience in transactions.
However, this is in line with the development of technology and communication that affects the
development of the world economy. The use of money is not practical enough and it is difficult to carry
large amounts of money. The fintech service that is currently growing rapidly is a digital wallet or e -
wallet. etc. E-Wallet allows users to save money in the application and can be used for transactions at
online and offline merchants. Two of the most popular e-wallets among the public today are Ovo and
Link Aja. Research on the OVO and Link Aja applications uses quantitative methods. The purpose of
this study was to determine the differences in the variables of Perceived Benefits, Perceived
Compatibility, Service Performance and Interest in Using E-Wallet on OVO and Link Aja Users in the
City of Surabaya. Based on the results of research and discussion, it can be concluded that there is no
difference in the four variables.

Pengaruh Harga Dan Kualitas Produk Terhadap Loyalitas Konsumen Di Soto Ayam Cak Har Surabaya

Ario Bimo Octaviano — 2022-08-26

Now, business competition is getting tougher, especially in the culinary field of food and
beverages in Indonesia. Businessmen are required to always follow business developments in
Indonesia, especially in the food and beverage business. Businessmen must be able to create
and develop innovative ideas to make consumers interested in buying these products. As well
as must pay attention to the wishes of consumers. One example in Surabaya is the culinary
field of soto ayam lamongan Cak Har which is a consideration for target consumers to buy it.
Taking into account the fakor atmosphere of the place, which is not only strategic but also
comfortable, spacious, good service, and a fairly large parking area. The formulation of the
problem in this study is whether there is an influence on the price and quality of the product.
The purpose of the study: to find out whether there is an influence of price and product quality
on consumer loyalty to the purchase of soto ayam Cak Har. This type of research uses
quantitative methods with a type of correlation research with data collection techniques using
questionnaires. The population in this study were consumers who had visited soto ayam Cak
Har with samples taken totaling 96 respondents. The analytical methods used in this study are
multiple regression analysis, validity test, classical assumption test consisting of normality test,
multicollinearity test, heteroskedasticity test, as well as hypothesis testing consisting of t test, f
test. In this study, the author used quantitative methods with survey research that used
questionnaires as his instrument. To process the data from the questionnaire that has been
distributed using the SPSS version 25 application. The population in this study was all
customers of soto ayam Cak Har

Pengaruh Kreativitas dan Kompetensi Wirausaha terhadap Daya Saing Usaha pada UMK Dolly Saiki Point

Nimas Dewi Rahmawati — 2022-08-26

Micro, Small and Medium Enterprises are one of the tools of the national struggle to grow and develop the national economy. But unfortunately, many MSMEs cannot develop and last a long time because of their lack of competitiveness. In this study, the authors conducted research related to the influence of Entrepreneurial Creativity and Competence on Business Competitiveness. The object of this research is the center of UMK Dolly Saiki Point. The research method used is quantitative method with saturated sampling technique, where all the population is sampled. The data source used is primary data obtained from distributing questionnaires to business actors who are members of the Dolly Saiki Point program as research respondents. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that from the t-test and F-test conducted, it appears that the variables of Creativity and Entrepreneurial Competence partially and simultaneously have a positive and significant effect on Business Competitiveness at the Dolly Saiki Point UMK center. To increase Entrepreneurial Creativity and Competence, business actors can do this by continuously trying new things, reading a lot, attending workshops, and asking more experts.

Pengaruh Digital Marketing dan Kesadaran Merek terhadap Keputusan Pembelian Produk Hand Sanitizer Merek Antis pada Masa Pandemi di Surabaya

Johan Afriel Nasrullah — 2022-08-26

This study aims to determine how significant the effect of product taste and store atmosphere on purchasing decisions at Upnormal Coffee Nginden Surabaya. In this study, the method used is a quantitative approach, the media used is a questionnaire as a research instrument, the technical analysis uses multiple linear regression with hypothesis testing, namely t test, R test and f test. The results of this study indicate that the variables of Product Taste and Store Atmosphere have a positive and significant effect on purchasing decisions at Upnormal Coffee Nginden Surabaya.

Pengaruh Digital Marketing dan Kesadaran Merek terhadap Keputusan Pembelian Produk Hand Sanitizer Merek Antis pada Masa Pandemi di Surabaya

Nanda Ayu Lutfi Novebrianti — 2022-08-26

Currently, hand sanitizer is a product that must always be available at any time. Antis
has a big name in the world of health, especially in this pandemic era. This makes Antis many
names, but the brand that is the target of consumer purchases. To overcome the competition,
Antis must pay attention to the factors to get and keep its customers. This type of research is
an explanatory survey method. With a research design that uses a quantitative approach. using
a non-random sampling method (non-probability sampling) using a purposive sampling
technique. The measurement scale in this study uses the Linkert scale. This study is to examine
the effect of X1 (Digital Marketing), X2 (Brand Awareness) on Y (Purchase Decision). the
coefficient of determination (R2) obtained is 0.634. The results of the t-test > t-table (4.558 >
1.660) with a significant level (0.000 < 0.050). The results of the t-test t-count t-table (8.147 >
1.660) with a significant level (0.000 < 0.050). The calculated F value is 83932 > F table and
the significant level is 0.000. Based on the results of research on the influence of digital
marketing and brand awareness on purchasing decisions for Antis brand hand sanitizer
products during the pandemic in Surabaya.

Pelaksanaan Sistem Pengendalian Intern dalam Sistem Penerimaan Kas pada Kantor Notaris-Ppat Dr. Tosin, Sh., Mh di Surabaya

Rita Mariyana — 2022-08-26

This study aims to determine how the implementation of the internal control system in
the cash receipts system at the Notary-PPAT Dr. Tosin, SH., MH in Surabaya. The method
used in this study is a qualitative method. The data collected will be analyzed and interpreted
according to the theory discussed. Primary data is obtained through interviews with the finance
department regarding the cash receipts system that is run as an internal control system, while
secondary data is obtained in existing forms or data already owned by the agency such as
invoices, receipts, financial reports, and other documents related to cash receipt system. The
results of the study revealed that the implementation of the internal control system in the cash
receipt system at the Notary-PPAT Dr. Tosin, SH., MH still diverged. There are irregularities
in the use of receipt forms and authorization for cash receipts. Thus, it is expected that the
implementation of the internal control system in the company, especially the cash receipts
accounting system, can run well, making it easier for the company to make decisions by internal
parties in managing.

Pengaruh Product Knowledge dan Relationship Marketing terhadap Pertumbuhan Pelanggan Sales Engineer Product Veichi Electric pada PT Sarana Tripanca Mitra Solusindo di Surabaya

Showam Fil Farochan — 2022-08-26

The world of human and machine industry has never been separated, these resources are
important for industry in making products in the form of raw goods not yet finished, which will
be processed into a useful product as a source of income for a company, before computers
were invented product manufacturing and product delivery were still traditional and the
production process was carried out by humans, it caused workers to experience fatigue,
accidents and decreased productivity.

Analisis Debt To Equity Ratio (Der), Return On Equity (Roe), Return On Asset (Roa) dan Ukuran Perusahaan dalam Meningkatkan Nilai Perusahaan pada Perusahaan PT Berkah Makmur Amanda

Nuril Vitria Rachmah — 2022-08-26

Profitability used is Return On Assets (ROA) and Return On Equity (ROE). The
solvency used is the Debt to Equity Ratio (DER). Another factor that affects firm value is firm
size. The type of research used is qualitative research. While the object of this research is PT
Makmur Berkah Amanda. The data analyzed in the form of financial statements of
profitability ratios, solvency and company size for the period 2019, 2020 and 2021. The
results show that the return on assets and return on equity has increased every year, the
price-earnings ratio has fluctuated and the price to book value also fluctuated every year.
This is because the percentage increase in net income is greater than the percentage increase
in the number of outstanding shares.

Pengaruh Pengetahuan Kewirausahaan dan Lingkungan Keluarga terhadap Minat Berwirausaha Mahasiswa Untag Surabaya

Moh Agam Pratama Gama — 2022-08-26

The imbalance between the small number of job opportunities compared to the
increasing number of job applicants can lead to high unemployment rates in Indonesia. The
right solution is entrepreneurship and creating new jobs. Therefore, the writer wants to know
the entrepreneurship interest of FISIP students, 17 August 1945 University, Surabaya. To deal
with these problems, knowledge of entrepreneurship and the family environment is also needed
to foster interest in entrepreneurship. This study aims to determine and analyze the influence
of knowledge of entrepreneurship and family environment on the entrepreneurial interest of
FISIP students, 17 August 1945 University in Surabaya. This type of research is quantitative.
The sampling technique used non-probability sampling method. The data analysis technique
uses Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Autocorrelation
Test, Heteroscedasticity Test, Multiple Linear Regression Test, t Test, F Test, R2 Test, r Test.
The results of the t-test showed that the Entrepreneurial Knowledge variable had a positive
and significant effect on the Entrepreneurial Interest of FISIP students, 17 August 1945
University, Surabaya. The family environment variable has a positive and significant effect on
the entrepreneurial interest of FISIP students, 17 August 1945 University, Surabaya. The
results of the F test show that Knowledge of Entrepreneurship and Family Environment
together has a positive and significant effect on Entrepreneurial Interest of FISIP students, 17
August 1945 University, Surabaya.

Perhitungan Harga Pokok Produksi Dengan Metode Full Costing Sebagai Dasar Penentuan Harga Jual Pada Umkm Kripik Enthik Desa Plunturan, Ponorogo

Claritha Angaline Djaja — 2022-08-26

The existence of business in Indonesia cannot be denied, including MSMEs. Seeing the development of the large number of MSMEs, business people must be smarter in determining the selling price for their products. Before determining the selling price, business actors must first calculate the cost of production. The purpose of this study, the authors want to analyze the calculation of the cost of production with the full costing method as the basis for determining the selling price at MSME Kripik Enthik Plunturan Village, Ponorogo. To support this research, the author uses a qualitative research method with a descriptive approach. Sources of data using primary data and secondary data, data collection techniques with interviews, observation and documentation. The results of the calculation of the cost of production using the company's method are Rp. 12,733 and the selling price is Rp. 40,000. While the calculation of the cost of production using the full costing method is Rp.49,940 and the selling price is Rp.65,921. From the results of these calculations, there is a difference between the cost of production and the selling price with the full costing method which is higher than the company method because the company does not calculate the cost element that should be taken into account. So, in calculating the cost of production, it is better if MSME Kripik Enthik uses the full costing method in order to determine the selling price correctly.

Pengaruh Product Placement Dan Brand Awareness Kopiko Pada Drama Korea Vincenzo Terhadap Minat Beli Di Surabaya

Frisca Septiaulia Faragita — 2022-08-26

The presence of Korean dramas managed to steal the attention of the Indonesian people. Seeing the enthusiasm of the public in watching Korean dramas, PT. Mayora Indah, Tbk utilizes a marketing strategy, namely product placement, to build brand awareness on one of its products, namely Kopiko candy in the Korean drama Vincenzo in the face of increasingly fierce competition in order to attract consumer buying interest. This study focuses on knowing how much influence Kopiko's product placement and brand awareness on the Korean drama Vincenzo have on buying interest in Surabaya. This type of research is causal associative using a quantitative approach . This study uses a sampling method, namely non-probability sampling with a sample of 96 respondents. The population in this study is the audience of the Korean drama Vincenzo in Surabaya using data collection techniques, namely questionnaires through the google form media. Simultaneous data analysis obtained F count which is greater than F table with a probability value less than 0.05. So it can be concluded that product placement and brand awareness have a significant effect on buying interest in Surabaya with a determination value of 51.7% and the remaining 48. 3% is influenced by other variables not examined in this study.

Analisis Kinerja Keuangan Dengan Menggunakan Rasio Keuangan Pada Perusahaan PT. Jaya Sukses Amerta Sidoarjo

Yuliana Muntoharo — 2022-08-26

This study to measure the soundness of the financial statements of PT. Jaya Sukses Amerta from 2018-2021 which was reviewed based on the ratio of liquidity, solvency, and profitability. The type of data analysis used in this research is descriptive qualitative analysis. The type of data used is secondary data. The data collection technique is documentation. The results of this study indicate that the level of financial performance of PT. Jaya Sukses Amerta in terms of the Liquidity ratio using the Current Ratio and Quick Ratio formulas, it can be said that the company's financial condition is not good because the average ratio obtained for the Current Ratio during 2018-2021 is 145.56% ≤ 200% standard ratio as well as in Quick Ratio of 137.48% ≤ 150% the industry standard of similar companies that have been set. Judging from the solvency ratio using the Debt To Asset Ratio formula, the average ratio for four years is 62.52% ≥ 35% and the Debt To Equity Ratio is 178.41% ≥ 80% so that it can be said that the company's condition is quite good. Meanwhile, in terms of profitability ratios using the GPM formula, the internal average for four years, namely 2018-2021, the total ratio is 56.75% ≥ 30%, NPM for 2018-2021 is 5.32% ≤ 20%, ROA is 5, 22% ≤ 20%, ROE 15.13% ≤ 40%, it can be said that it is not good because it has not reached the industry average of similar companies.

Analisis Komparasi Keragaman Produk, Cita Rasa Dan Keputusan Pembelian Pada Produk Chatime Dan Produk Quickly Di Kota Surabaya

Syaharani Benga Ola — 2022-08-26

This study aims to determine whether there is a difference between Product Diversity, Taste and Purchase Decision on beverage products, namely Chatime and Quickly. This type of research the author uses quantitative research methods and the researcher tries to make a comparison between the variables attached to the two objects, namely Chatime products and Quickly products. Comparative research is a comparative research. This research was conducted by distributing questionnaires through google formsto consumers who had made purchases at Chatime and Quickly. The sampling technique used in this study is non-probability sampling (non-random sampling) because this research is specifically for consumers who have purchased Chatime and Quickly beverage products using the Snowball sampling technique. Using the data analysis method, the homogeneity test serves to determine whether the variance is uniform in each sample and the independent sample t-test to determine whether there is a difference in the mean or average of two unrelated sample groups and assisted by SPSS version 25. From data analysis techniques the results obtained indicate that Product Diversity, Taste and Purchase Decisions have differences in Chatime and Quickly beverage products.

Pengaruh Iklan Online Dan Tagline Gratis Ongkos Kirim Terhadap Keputusan Pembelian E-Commerce Shopee Pada Generasi Z Di Surabaya Utara

Vinita Sandi Winarni — 2022-08-26

This research was conducted to find out how the influence of online advertising on Shopee's E-Commerce Purchase Decisions in Generation Z in North Surabaya and how the Free Shipping Tagline Affects Shopee's E-Commerce Purchase Decisions in Generation Z in North Surabaya. This study uses quantitative methods, data collection tools using a questionnaire conducted via google form. The population used in this study are Shopee consumers in North Surabaya. Sampling was done through purposive sampling technique and set 100 respondents as samples. The data analysis technique used is multiple linear regression analysis and hypothesis testing. The results obtained from this study indicate that online advertising has a positive influence on Shopee E-Commerce Purchase Decisions in Generation Z in North Surabaya and the Free Shipping Tagline has a positive influence on Shopee E-Commerce Purchase Decisions in Generation Z in North Surabaya.

Pengaruh Kepercayaan, Fitur Layanan Dan Daya Tarik Iklan Terhadap Minat Konsumen Menggunakan Pembayaran Elektronik Melalui Aplikasi Link Aja Di Kota Lamongan

Nur Aindah Masda — 2022-08-26

Every company that does a business must have an orientation to make a profit. Profits can be obtained if people have an interest in using the services offered by the company, then only then make actual purchases. This study aims to determine the effect of trust, service features and attractiveness of advertisements on interest in using electronic payments through the Link Aja application. Link Aja is Indonesia's national electronic wallet that combines the strength of the ecosystem of state-owned companies. In this study, the method used is quantitative because the data to be processed is ratio data and the focus of this research is to determine the magnitude of the influence between the variables studied. The sampling technique used is the purposive sampling technique, the data analysis technique used is the multiple linear regression analysis technique.The results of this study indicate that there is a positive and significant effect on the variables of Trust (X1), Service Features (X2), and Advertising Attractiveness (X3) on Consumer Interest (Y) Using Electronic Payments Through the Link Aja Application in Lamongan City. In addition, the coefficient of determination (R-square) is 0.687 or 68.7%, which means the contribution to the independent variable and the remaining 31.3% is influenced by other variables not examined by the researcher.

Analisis Komparasi Store Atmosphere, Ragam Produk Dan Kepercayaan Pada Kafe Coma Dan Kafe Koopi Otu Di Surabaya

Dewi Septiarini — 2022-08-26

A phenomenon that is currently popular among the public lately is going and sitting in cafes, and this has become their lifestyle. One form of business that is on the rise in Surabaya is the Coffee Shop Business. Along with the rapid development of the times, lifestyles have changed. A person's current lifestyle is one who likes to consume coffee and also a lifestyle that likes to gather with friends or family. The method in this research is quantitative research and the type of comparative research. This study used a research instrument in the form of a questionnaire. The sample and population are all consumers who have purchased or visited the Coma Café and Koopi Otu Café. The purpose of this study is to find out and analyze whether there are significant differences in store atmosphere design, product variety and trustworthiness. The analytical method used is Independent sample t-test. The results showed that there was a significant difference 0.000 < 0.05 between Store Atmosphere Design, Product Variety and Trust in Coma Cafe and Koopi Otu Cafe in Surabaya.

Pengaruh E-Payment Dan E-Service Quality Terhadap Kepuasan Pelanggan Pengguna Shopee Food Di Kota Surabaya

Elviana Yunitasari — 2022-08-26

Business development at this time is growing rapidly. This is supported by the advancement of technology which is very efficient and modern. Indonesian people now use the internet more to be able to carry out their activities as before without having to leave the house. This phenomenon provides business opportunities for entrepreneurs to make online sales more broadly, practically and get more profits. Until now, various entrepreneurs ranging from large companies to MSMEs have marketed their products through e-commerce. Not only transactions for buying and selling products on e-commerce have increased, but also in the field of food delivery services. Shopee sees this as a great opportunity to expand its business by releasing its newest feature, Shopee Food. This study uses a quantitative method with the type of survey research using an e-questionnaire as the instrument. The population in this study is the people of Surabaya City who make food purchases on the Shopee Food platform in Surabaya. The research sample used a non-probability sampling method with purposive sampling of 100 respondents. The data analysis technique used to answer the hypothesis is the independent sample t test. The results of this study indicate that all independent variables, namely E-Payment and E-Service Quality partially have a positive and significant influence on the dependent variable, namely Shopee Food Customer Satisfaction in the City of Surabaya.

Pengaruh Harga, Kualitas Pelayanan dan Promosi Terhadap Keputusan Pembelian Jasa Tia Decoration and Wedding Services di Surabaya

Della Cintya Sari — 2022-08-26

To make consumers interested in the products or services offered in order to maintain business and achieve business goals, companies need to understand the factors that influence purchasing decisions such as in terms of price, service quality, and promotion. Therefore, this study describes the effect of price, service quality and promotion on purchasing decisions for Tia Decoration and Wedding Services in Surabaya. This study uses a quantitative approach and a questionnaire as a research instrument. The population in this study were all consumers of Tia Decoration and Wedding Services in Surabaya in 2021. This research was conducted using a non-probability sampling technique. The sampling technique is a saturated sample/census with a total of 55 respondents. The data analysis technique used is multiple linear regression. The results obtained from this study that Price, Service Quality and Promotion have an effect either individually or jointly on the Purchase Decision of Tia Decoration and Wedding Services Services in Surabaya.

ANALISIS NARATIF PEMBELA HAK ASASI MANUSIA PADA FILM ONE NIGHT IN MIAMI

Rifqi Fahrizal Akbar — 2022-08-26

Racism is a topic that is widely discussed today. Especially in America, the theme of the issue of race is a regular in the film. This study aims to determine the results of the narrative analysis of equality of rights using the approach of Vladimir Propp in the film One Night in Miami. The theory of approach uses the analysis of the Narrative Structure of Vladimir Propp and uses the theory of Truth Coherence with One Night in Miami as the object of research. Data collection techniques in research are Observation and Documentation. The validity of the data consists of persistence of observations and triangulation of sources. Based on the Narrative Structure of Vladimir Propp, there are 6 functions in One Night in Miami. The narration is given symbols and a description of the function in each scene piece by being connected using the Coherence Truth theory to describe the polemical situation in the film.

ANALISIS PERSEPSI MASYARAKAT PADA KOMUNIKASI POLITIK PUAN MAHARANI (BALIHO JAGA IMAN, JAGA IMUN, INSYA ALLAH AMAN, AMIN)

Achmad Syifaul Qulub — 2022-08-26

In this development, visual communication is not only used for an art design or entertainment. Because in this reality, visual communication is also often used by political actors to convey a message that contains the interests and benefits for the wider through political advertising. Like what Puan Maharani did in using billboards as a means for political communication. Through the installation of these billboards, the public gave a lot of responses, both from a positive or negative point of view. This study aims to uncover how the public perceives the installation of billboards in the midst of the current Covid-19 pandemic. Supported by the theory of reception analysis and media ecology which will reveal how the public receives the stimulus through the installation of the billboards, as well as through a constructivist paradigm that will see how the public behaves. This study uses a descriptive qualitative analysis method with a reception analysis approach that produces a variety of public's responses. The results of this study are in the form of public's responses, some of which are in a dominant position towards the installation of billboards as a form of political communication, people in a negotiating position who think that the installation of billboards is good but still not appropriate because it does not affect for them, as well as people with an opposition position who consider that the installation of the billboards was only used as an object for Puan Maharani in gaining votes for the upcoming 2024 general election agenda.

Pengaruh Atribut Produk, Store Atmosphere, Dan Promosi Online Terhadap Minat Beli Ulang Pada Kedai Sate Seafood Loklokpedia Di Cafe Juicy Joys Surabaya

Della Novinda Damayanti — 2022-08-26

Business in the culinary field is a very promising business, because food is a basic need.
In addition, the target market for this culinary business is very broad, ranging from young
people to adults and even the elderly. Along with the level of development and intense business
competition, it triggers entrepreneurs to make innovative and creative products. In reaching
and calming consumers, to maintain their business so that consumers come back to buy their
products, entrepreneurs must pay attention to several factors that influence consumers to be
interested in buying their products again, including product attributes, store atmosphere, and
online promotions. This research at Kedai Sate Seafood Loklokpedia uses quantitative
methods. The purpose of this study is to determine how much product attributes, store
atmosphere, and online promotions have on repurchase interest. Based on the results of
research and discussion, it can be concluded that all independent variables of Product
Attributes, Store Atmosphere, and Online Promotion have a positive influence on the dependent
variable of Repurchase Interest.

Pengaruh Kualitas Pelayanan, Kualitas Produk dan Harga terhadap Keputusan Pembelian di Toko Bahan Kue (Tobaku) di Surabaya

Sherly Ananda Putri — 2022-08-26

The development of business in this very sophisticated era of globalization can make
people more creative, one of which is a business in the culinary field. Especially during the
pandemic that hit Indonesia 2 years ago, many businesses went bankrupt and caused people
to have to rack their brains so they could still survive in a pandemic. Culinary business is
now familiar to the public, this business is arguably not so complicated. To get the best
quality of a product, it is necessary to be careful in choosing it. Therefore, in a business of
cake ingredients like this service, product quality and price are very important right. The
results of the above research show that service quality has a significant influence significant
to the Purchase Decision at the Cake Ingredients Store in Surabaya. In this case the quality
of service that is more applied is in the form of a neat appearance. The results of this study
indicate that product quality (X2) is also very influential on purchasing decisions. In this
result, the quality of the product that must be applied more is the product that is in
accordance with the benefits. The results of the research above show that price (X3) is very
influential on purchasing decisions. very affordable prices but have a quality that is no less
much better.

Pengaruh Brand Ambassador, Digital Marketing dan Merchandise terhadap Keputusan Pembelian Lemonilo pada Nctzen Indonesia

Afifah Devani Amanah — 2022-08-26

The spread of Hallyu or the Korean wave over the past few years has continued to
increase. The Korean wave or Hallyu has a variety of products ranging from K-drama, Film,
Music (K-pop), Fashion and also food from South Korea which is now common among
Indonesian people. Currently, what is really enjoyed by the Indonesian people, from teenagers
to adults, both women and men, starting from their teens to their tens, is K-Pop. K-pop has an
important role in popularizing the Korean wave in Indonesia. This study uses a quantitative
method by using a questionnaire in the form of a google form as the instrument. The population
in this study was NCTZEN who had bought Lemonilo x NCT Dream products. The sample in
this study used non-probability sampling with purposive sampling of 96 respondents. The data
analysis technique in this research is the instrument test, classical assumption test, multiple
linear regression, determination test and hypothesis testing. The results of this research show
that together the independent variables have an influence on purchasing decisions.

Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Warung Rocklaw di Surabaya

Farhanzah Sechan Sjam — 2022-08-26

In connection with the development of the business world today, there are many
products and services that have emerged offering various advantages and characteristics of
each. With this choice situation, consumers also have increasinglyfierce competition in the
business world. In realizing this interest, Warkop Rocklaw seeks to find ways to satisfy
consumers. Given the importance of consumer satisfaction, the authors are interested in
conducting research on the effect ofservice quality and price on consumer satisfaction at
Warung Rocklaw in Surabaya.This study aims to analyze the effect of Service Quality and
Price on Consumer Satisfaction at Warung Rocklaw in Surabaya, both individually and
collectively. . From the results of the analysis of the t test and F test, it appears that there is a
significant influence between Service Quality and Price at Warung Rocklaw Surabaya, both
individually and in groups.

Pengaruh Brand Image, Packaging, dan Price terhadap Keputusan Pembelian Sajodo Snack Produk Tasikmalaya di Kota Surabaya

Alfia Surastin — 2022-08-26

This study aims to determine the influence of Brand Image, Price, Packaging on
purchasing decisions for Sajodo Snack products in the city of Surabaya. The research used is
a quantitative research method with classical assumption test analysis, f test t test, multiple
linear regression using SPSS software. Population In this study, all online or offline buyers of
sajodo snack products with the first hypothesis is the User Image of the Sajodo Snack product,
a product made from cassava combined with various flavors. By using simple random
sampling technique, 90 respondents obtained. Regarding price and packaging, there is an
influence in purchasing decisions for Sajodo Snack products.

Peran Humas PMI Kota Mojokerto (Studi Deskriptif Kualitatif Komunikasi Persuasi)

Bagas Aditya Putra Utama — 2022-08-26

This study aims to determine the role of PMI Mojokerto Public Relations in increasing
awareness of the Perning village community regarding the importance of donating blood. From
the results of this study, in general it can be seen that the lack of public awareness of other
communities makes the blood stock at PMI often short. The lack of blood stock at PMI
Mojokerto City can be seen from the lack of public education about the importance of donating
blood. This study uses a qualitative method, because the data obtained is in the form of a
description of the role of PMI Mojokerto Public Relations in increasing public awareness. Data
collection techniques used are data reduction, data presentation, and drawing conclusions. By
using persuasive communication theory, the research results obtained are the strategies used
by PMI Mojokero public relations in increasing awareness of the Perning village community
regarding the importance of donating blood, namely Strategy of publicity and Strategy of
persuasion. The implications of the results of the strategy research applied by PMI Mojokerto
Public Relations in increasing public awareness regarding the importance of blood donors,
namely knowing what the benefits of blood donation are and the increasing interest in blood
donors from the Perning village community. For future researchers, it is hoped that this
research can be a source of reference and inspiration to continue and develop similar research.

Strategi Komunikasi Pemasaran Pada Tunjungan Romansa Dalam Meningkatkan Daya Tarik Wisatawan

Bella Lorenza Novita Alief Fadhillah — 2022-08-26

As the development of the tourism industry in Indonesia is very rapid and directly proportional
to the quality of tourist destinations, both in the form of facilities and infrastructure. One of
them is the city of Surabaya which is an attraction for local and foreign tourists. So that the
city of Surabaya is increasingly interested in developing tourism, one of which is Tunjungan
Romansa tourism. This research was conducted in Tunjungan Romansa, using primary data
collected by observation and interviews. The purpose of this research is to find out, analyze,
and describe the marketing communication strategy used by Tunjungan Romansa in attracting
visitors. The theory used in this study is the theory of Integrated Marketing Communication
(IMC) using six components, namely advertising (advertising), sales promotion (sales
promotion), direct marketing (direct marketing), personal selling (personal selling), public
relations (public relations), events and experiences.This study explains that the marketing
communication strategy carried out by Tunjungan Romansa is not optimal, so it is necessary
to improve the marketing communication strategy by using the six components that have been
explained by the IMC theory that can be applied.

Analisis Naratif Queer Pada Film Call Me By Your Name

Bella Agustina Pertiwi — 2022-08-26

Film is a mass communication medium that displays audio and visuals from the audience. One
of the films that boomed in 2017 was the film Call Me By Your Name directed by Luca
Guadagnino and based on the novel by Andre Aciman. This film is a romance, drama and
coming-of-age type. There is a problem in this thesis, namely how the queer results in the film
Call Me By Your Name when analyzed using the analysis of the Tzvetan Todorov’s model. This
study aims to determine the queer results in the film Call Me By Your Name based on the
narrative analysis of Tzvetan Todorov's model. This study uses the narrative analysis approach
of Tzvetan Todorov's model by using data collection with observations in the film Call Me By
Your Name. The data collection techniques in this study are observation, documentation, and
online data search. The validity of the data in this study consists of observational persistence
and referential adequacy. This study found that the findings in the storyline in the film Call Me
By Your Name used the narrative model of Tzvetan Todorov’s, having three storylines, namely
the initial storyline, the middle storyline, and the final storyline.

Strategi Humas Dalam Menangani Komplain Di RSU Bunda Sidoarjo

Afifatun Nasiroh — 2022-08-26

Public Relations is a form of planned communication, both internal and external,
between an organization and all audiences in order to achieve specific goals based on
mutual understanding. This study aims to find out and explain how the Public Relations
Strategy in Handling Complaints at RSU Bunda Sidoarjo. The method used in this
research is a qualitative method with a descriptive type of research. The theory used
Crisis management theory is one category of applied theory of public relations or PR
in organizational management which is implemented to solve a problem or crisis. Data
collection methods used are interviews, observation and documentation. Data analysis
uses data reduction, data presentation and draw conclusions. The results of this study
are that the public relations of the Bunda General Hospital in handling customer or
patient complaints are good by using social media, such as Google Business,
Instagram, WhatsApp and others. So that Public Relations becomes more responsive to
existing complaints and immediately takes care of them. The strategy carried out by
public relations at the Bunda Sidoarjo General Hospital was in accordance with the
steps of the Crisis Management Theory, namely crisis identification, crisis analysis,
crisis isolation, crisis strategies and control programs.

SIMULASI KOREAN ROLEPLAY STUDI ETNOGRAFI VIRTUAL PADA KOMUNITAS HIDERS DI MEDIA TELEGRAM

Eris Pasadzan Reynalda — 2022-08-26

The emergence of this new media has changed the pattern of public communication. One of the new media that is quite attractive to the public is Telegram. Roleplaying is role-playing, where the players play imaginary characters they like. With the Hides community, Picanto provides a forum for its members to become their idol figures. The Hiders Community is one of the new Roleplaying communities in Telegram media. The methodology used in this study is qualitative with a virtual ethnographic approach. The results obtained in this study are Simulation, Simulacra, and Hyperreality formed because of the existence of social media as a forum that facilitates the imagination of its users. One Korean Roleplay is the Hiders community. The conclusion that can be drawn from the results of this study is that Korean Roleplay has succeeded in making its users enter into the imagination where users are presented as if they were idols themselves. Dissatisfaction and difficulty making friends in the real world make them run to virtual space which gives them things they have never experienced before.

Fungsi Humas Sebagai Fasilitator Komunikasi Dalam Menangani Pengaduan Masyarakat di Diskominfo Kota Mojokerto

Mila Sugmawati Dewi — 2022-08-26

Hubungan Antara Citra Perusahaan Dengan Tingkat Kepuasan Pelanggan Jaco Tv Shopping Cabang Jawa Timur

Rossy Berliana Moeried — 2022-08-26

A good image and trust in the eyes of consumers is one of the most important things for the
success of a company. Moreover, in the current information age, the role of public relations in
building a positive image is indispensable. This relates to the satisfaction of a customer who
believes in a company. Jaco Tv Shopping company which also prioritizes and maintains its
image in order to achieve customer satisfaction. A person's assessment of a company obtained
from various sources of information so as to increase customer satisfaction. This study aims to
determine how the relationship between corporate image and the level of satisfaction of Jaco
Tv Shopping East Java customers. This research was conducted using quantitative research
methods and using a post positivist approach in developing knowledge and using research
strategies such as surveys and experiments that require statistical data. Meanwhile, for data
collection, researchers used a questionnaire or questionnaire.

Analisis Tekstual Tentang Kekerasan Verbal dan Non-Verbal pada film “Dignitate”

Faisal Arrova Difa Sarotama — 2022-08-26

The purpose of this research is to examine and analyze the situations in the film "Dignitate" that
involve components of verbal and nonverbal violence. Using a textual analysis research approach
that is useful for examining, analyzing, and deconstructing the ideology, values, or interests
underlying a media text, as well as the study of hermeneutic theory, which studies the
interpretation of texts and other indicators that can be considered texts. The film "Dignitate''
features various components of verbal and non-verbal aggression, according to the researcher. In
this video, verbal abuse is depicted through sequences of screaming, disrespectful, insulting, and
demeaning self-esteem, as well as associating humans with animals. Meanwhile, non-verbal
aggression is depicted in this film through scenes. This research is expected to appeal to
filmmakers to be wiser producing films that contain violence, it is also necessary to be mistaken
for giving audience age limit to each film to be shown, and also be able to find out the psychology
of the audience so that scenes of violence in films are not exemplified in everyday life.

Analisis Naratif Biseksual Pada Film Bohemian Rhapsody

Matthew Thiery Hidayat — 2022-08-26

The phenomenon of LGBT (lesbian, gay, bisexual, transgender) is a thing that is widely
discussed among people today. This study aims to determine the results of the analysis of
bisexual narratives using the approach of David Bordwell in the bohemian rhapsody film. The
data collection techniques in this research are observation, documentation and online data
searching. Based on the research findings, the bohemian rhapsody film has four indicators of
moral messages, namely having ambition is not wrong, popularity can change lifestyle and
identity, trusting friends who always provide support and love, turning dreams into good things
for others. . The bohemian rhapsody film as a whole is the story of a legendary singer Freddie
Mercury who has a good popularity and falls because of his negative behaviors such as
alcoholism, drugs and sexually transmitted diseases. And The narrative ends with an attempt
to describe the characters, settings, situations, other elements, the way the story relates (plot
and story, space and time), the structure of the story (opening, climax and closing).

Personal Branding Nonselebriti pada Akun Instagram @panggilvanyaja

Satria Tri Atmaja — 2022-08-26

One of the platforms widely used by the public is Instagram, especially among young people.
This is seen as an opportunity by @panggilvanyaja as a medium for channeling talent or selfpotential so that it can be seen more widely by the public by utilizing its features to build
personal branding. The purpose of this study is how @panggilvanyaja does personal branding
as a noncelebrity, as the benefits for further research by being a source of additional references
and insights to the public related to personal branding on Instagram account. This research
uses a case study approach with observation, documentation, and interviews with informants
as many as 5 people from Instagram users. The theory used to analyze is dramaturgy by Erving
Goffman. The study's results showed that @panggilvanyaja uses Instagram as a platform to
interact and build closeness with his followers to be more intense, intended to build loyalty
from the community of followers of @panggilvanyaja and coupled with how to dress style as a
supporting aspect of personal branding.

Pengaruh Konsep Diri Dan Persepsi Terhadap Komunikasi Interpersonal Karyawan PT. Inti Perkasa Indonesia

Anggie Suci Bella Safvira — 2022-08-26

The purpose of this research activity is to determine whether there is a positive and significant
influence of interpersonal communication variables on the work motivation of PT. Inti Perkasa
Indonesia. This study uses a quantitative approach with a survey method. This study uses a
simple linear regression analysis technique. The number of subjects in this study were 67
respondents who were employees. Correlation test results obtained Pearson correlation value
is 0.512. The coefficient (R Square) is 0.263 which implies that the influence of the independent
variable (X) on the variable (Y) is 26.3 and the rest is influenced by other variables. So it can
be concluded that, the influence of interpersonal communication on the work motivation of
employees of PT. Inti Perkasa Indonesia is proven by the arithmetic value (t) = 4.811 with a
significance value of 0.000 < 0.01, then Ho is Rejected and H1 is accepted, which means that
there is a real influence between interpersonal communication variables (X) on work
motivation variables (Y).

ANALISIS NARATIF PADA FILM BLACK PANTHER

Andri Mulda Saputro — 2022-08-26

Film is a communication medium that was born later than the print media. The Black Panther film aired in 2018 was the first superhero or super hero-themed film to be played by a black person. This study aims to determine the description of the character function in the Black Panther film according to Vladimir Propp's theory and to find out the depiction of the opposite opposition character in the Black Panther film according to Vladimir Propp's theory. Narrative Research on the Black Panther film aims to determine the description of the character function in the Black Panther film according to Vladimir Propp's theory and to find out the depiction of the opposite opposition character in the Black Panther film according to Vladimir Propp's theory. The method used in this research is descriptive qualitative method with the type of research used is narrative analysis. Sources of data taken in this study are secondary data sources and data collection used is by observation with qualitative description analysis techniques. The results obtained in this study are the depiction of opposite characters in the Black Panther film such as Villain, Donor, Helper, The Princess and Her Father, The Dispatcher, The Hero, and The False Hero.

Strategi Marketing Public Relations PT. Airlangga Global Traveling Di Masa Pandemi Covid-19

Ahmad Afif Hidayat — 2022-08-26

With the increasingly fierce competition in the tourism industry and the outbreak of the
COVID-19 pandemic in Indonesia, it requires companies to continue to make improvements,
innovations, and maintain consumer loyalty. This study discusses the strategy made by
marketing public relations at PT. Airlangga Global Traveling in an effort to maintain the
company's existence during the COVID-19 pandemic. The method used in this research is
exploratory qualitative. The data collection techniques used were in-depth interviews,
observation with direct field observations, and documentaries. The results of this study, to
maintain the company's existence during the COVID-19 pandemic, PT. Airlangga Global
Traveling applies all stages of Relationship Management theory, namely Scan (analyzes or
monitors the environment) in the form of contacting consumers, Map (planning or designing
goals) in the form of designing activities and budget costs, Act (producing or carrying out
initiatives) in the form of reducing margins and facilitating payments, Rollout (implementation
or creating programs) in the form of technical meetings and implementation of activities, Track
(evaluating the success of initiatives) in the form of performance evaluations and initiatives,
Stewards (adjusting or monitoring and maintaining quality) in the form of visits and
distribution of merchandise.

Perilaku Komunikasi Pengemudi Dan Konsumen “Grabfood” Selama Diterapkannya Physical Distancing Di Masa Pandemi Covid 19

Randy Ronaldo Santosa — 2022-08-26

PSBB is a restriction on certain activities of residents in an area suspected of being infected
with Covid-19 in such a way as to prevent the possibility of spreading the virus. PSBB regulates
school and work holidays, religious activities, activities in public places or facilities, social
and cultural activities, modes of transportation, and restrictions on other activities. How is the
communication behavior between grab drivers and consumers during the implementation of
Physical Distancing during the pandemic. Therefore, it is necessary to study this phenomenon.
In practice, there are also obstacles that interfere with the communication itself. Likewise what
happens in the communication behavior of drivers and consumers. This study aims to
determine the communication behavior of drivers and consumers during the implementation of
physical distancing in the city of Surabaya. This type of research is a qualitative descriptive
using data collection methods in the form of interviews, observations and documentation. The
results of this study indicate that the communication behavior of grabfood drivers and
consumers who are forced not to have physical contact sometimes causes many unexpected
miscommunication.

ANALISIS FRAMING PEMBERITAAN TRADING ILEGAL (STUDI PADA DETIK.COM EDISI 26 – 29 MARET 2022)

Yonatan Chilyon Septheo — 2022-08-26

Investment has been known for a long time but is now better known to the public since the outbreak of illegal trading investment fraud cases by 2 well-known Youtubers Indra Kenz and Doni Salmanan as well as public figures. News related to the phenomenon of illegal trading investment colored several media, both online media and other mass media. This study aims to determine the framing of the phenomenon of illegal trading investment in the online media Detik.com for the period 26 – 29 March 2022. This study uses the theory of social reality construction from Peter L. Berger and Thomas Luckman, and the method used is qualitative with a framing analysis approach. model Robert N. Entman. The data collection in this study was in the form of documenting articles published by Detik.com in the period 26 – 29 March 2022. The results of this study, that in the Detik.com framing analysis on the five news reports, journalists favored the victims of fraud as the marginalized parties. In addition, journalists prioritize how the settlement that occurs is carried out legally by the police and regulations that can assist victims in dealing with illegal trading investment cases.

Fungsi Humas Bank Jatim sebagai Fasilitator Komunikasi dalam Mensosialisasikan Mobile Banking JConnect

Uci Nur Qalimatus Shahdia — 2022-08-26

Mobile banking is a manifestation of Bank Jatim's strategy and commitment in providing digital services to the public in order to make it easier for people to make transactions. The development of the digital era resulted in the high number of digital transactions in Indonesia which resulted in competition between banks to provide the best service to the community. In this case, public relations as a communication facilitator who can help management as a communicator and mediator so that the public listens to what management wants and the organization must run well. Public Relations of Bank Jatim is tasked with establishing good relations with groups, communities and individuals while increasing brand awareness. Seeing the importance of the function of public relations as a communication facilitator makes it interesting to study. This research method uses a qualitative approach and type of case study research. The results of the research show that the function of the PR communication facilitator of Bank Jatim applies four steps of PR strategy in JConnect socialization, namely defining problems, planning and programming, taking action, and evaluating programs.

Serial Netflix Sebagai Media Kampanye Sadar Kesehatan Mental (Analisis Naratif Serial 13 Reasons Why Musim 1)

Ervy Eka Putra Mantik — 2022-08-26

This study is a study that aims to describe how the film “13 Reasons Why” Season 1 narrates mental disorders. This film airs on a platform called Netflix and can be watched by the whole world. This research method is descriptive qualitative. Qualitative research aims to understand a certain phenomenon about what is experienced by the research subject, in its entirety by means of description in the form of words and language, in a special natural context and by utilizing various scientific methods. The analysis used in this research is a narrative analysis model. Tzvetan Todorov. Tzvetan Todorov says that all stories begin with a balance where several potential contradictions are trying to be balanced at a time. The data obtained in this study are data obtained directly from the observation of the Netflix Series film entitled "13 Reasons Why" season 1. The data collection techniques used in this study were observation, documentation, and literature studies. The object of this research is the film “13 Reasons Why” Season 1. Using narrative analysis, the researcher finds that the film “13 Reasons Why” Season 1 narrates a person with mental disorders through Clay Jensen's character who often hallucinates and also has anxiety problems.

Analisis Wacana Kritis Norman Fairclough Pada Pemberitaan Pelecehan Seksual Karyawan KPI Pusat

Cindy Devi Puspitasari — 2022-08-26

This research is entitled "Critical Discourse Analysis of Norman Fairclough on Reporting on Sexual Harassment of Central KPI Employees at Tempo Media" which aims to explain an article about sexual cases that befell Central KPI employees published by Tempo online media using Norman Fairclough's critical discourse analysis method. . This method dissects articles in three dimensions, namely text (microstructural), discourse practice (mesostructural), and socio-cultural practice (macrostructural). This type of research is qualitative explanatory. This study shows the results that there is news related to the sexuality of KPI employees, creating a new stigma in society that men can also experience sexual violence in the workplace. And this makes masculinity in a man into question. With this case, the victim experienced severe trauma that had an impact on his physical and mental health.

Pemanfatan Akun Instagram @Sarwikopi Dalam Peningkatan Penjualan (Studi Deskriptif Kualitatif Pada Kedai Sarwi Kopi Desa Jagran, Kecamatan Karanggeneng, Kabupaten Lamongan)

Mohammad Yusril Shobirin — 2022-08-26

The development of the era demands that humans are more intelligent and careful in using social media, social media with current world developments is the main reference in all things, one of which is the use of Instagram social media as an increase in sales volume, research entitled the use of the @sarwikopi isntagram account in increasing sales formulates formulating a problem What is the role of the Sarwi Kopi shop's Instagram account in increasing sales?. The purpose of the study was to find out how the role of Sarwi Kopi's Instagram account in increasing sales. This research uses descriptive analysis qualitative research method.The results of the study show that Instagram accounts are currently the right social media as promotional materials and information in increasing sales. The sarwikopi shop has seriously improved after using Instagram as a promotional medium from 2018 until now.

Pengaruh Konten Instagram @Campaign_id Terhadap Minat Melakukan Aksi Sosial Pada Followers

Lutfi Bunga Anggarini — 2022-08-26

Stimulus Responses (SR) is a theory that explains how mass media can have a direct effect on audiences so that they are able to make audiences act as desired by the media. The stimulus is referred to as the message to be conveyed, while the response is the effect or attitude change that occurs in the audience after responding to the message. This is in accordance with what is done by the Instagram account @campaign_id. As a mass media, @campaign_id regularly distributes content in the form of information and persuasive messages to invite audiences to take part in social actions in the media. This study uses 100 respondents with Instagram followers @campaign_id. The object of this research is the content of Instagram @campaign_id. The type of research used is descriptive quantitative research. Based on the results of the study, it is shown that the hypothesis F test of this study can simultaneously be accepted, that there is a significant influence of @campaign_id Instagram content on interest in social action. Meanwhile, the results of the hypothesis based on the T test stated that there was a positive influence between @campaign_id's Instagram content and interest in social action. In the coefficient of determination test with a significance value of five percent, the influence of Instagram content on interest in social action is relatively low.

Analisis Resepsi Heroisme Ibu Tunggal dalam Film Pendek “Banyu” Pada Anggota UKM Graha Sinema UNTAG Surabaya

Oky Firmansyah — 2022-08-26

This study examines the audience's meaning of the single mother Heroism in the film "Banyu", using a qualitative method with an interpretive paradigm and Stuart Hall's reception analysis theory approach, namely dominant hegemony, negotiation, and opposition based on encoding-decoding. The film "Banyu" was released in 2018, re-uploaded on the youtube channel August 23, 2020. The 21-minute film was directed by Richard Suwae. The author chooses members of UKM Graha Sinema UNTAG Surabaya as informants who interpret media messages. The findings through in-depth interviews and documentation of informants argue that in the film "Banyu" there are five informants who are included in the dominant hegemony category, while no informants are included in the negotiation category, and there is only one informant who is in the opposition category. Based on the findings as above, the majority of informants support that the Banyu film does contain elements of Heroism which is reflected in a single mother. Banyu films also contain many moral messages related to the struggle of single mothers shown in the film, while on the other hand there are those who reject the message or do not accept the role of single mothers as family heroes.

Analisis Pemanfaatan Media Sosial Instagram sebagai Sarana Promosi Usaha Pakaian Thrift (Akun @reresecondhand57)

M. Rizqi Azban Afad — 2022-08-26

The use of the internet is still widely used by several groups in helping daily life, including for promotion. The existence of the internet gives rise to social media that can help promotional activities by utilizing the features in it. Instagram is a social media that has unique features in it that can be used to support promotions. Reresecondhand57 is a used/thrift clothing store in Surabaya that uses Instagram features to help with their promotional activities, with the account name @reresecondhand57 with 66.2 thousand followers on Instagram. The use of Instagram for promotion is associated by researchers with marketing communications and uses and gratification. The purpose of this study is to analyze how the use of Instagram in supporting promotional activities on the @reresecondhand57 account. The researcher uses a qualitative descriptive approach, with the results of the research that the @reresecondhand57 account can take advantage of several features on Instagram according to their respective functions in promotional activities.

Strategi Public Relations Wisata Setigi Dalam Mempertahankan Pengunjung di Masa Pandemi Covid-19

Nur Rahmita Indah Sari — 2022-08-26

The COVID-19 pandemic has caused several tourist attractions to experience a decrease in the number of visitors, if a tour company wants to survive in the midst of a pandemic, it must be able to keep the visitors who come.The role of PR here is very important in helping tourist attractions to survive and assisting in hooking or attracting future visitors by compiling a PR activity through the PR management process to get the right strategy. In this study, the author uses a PR management process to identify PR problems, planning and programming, action and communication, program evaluation and using a public relations strategy approach, namely operational strategy, PR social responsibility approach, persuasion and education approach, and cooperation approach. This study aims to determine the PR strategies used by Wisata Setigi PR practitioners in retaining visitors during the Covid-19 pandemic. In this study the data obtained was done by means of interview observations and documentation. The results of this study are Wisata Setigi PR Strategy utilizing social media and resource utilization, publishing and communicating to get the attention of potential visitors. improve the welfare of local residents, invite the villagers of Sekapuk to achieve mutual benefits. And cooperate with tour and travel parties, and with print, online and television media.

ANALISIS FRAMING BERITA TENTANG 12 SANTRIWATI OLEH GURU PESANTREN DI KOMPAS.COM DAN PIKIRAN RAKYAT.COM

Dwi Indrayana — 2022-08-26

News about cases of sexual violence in the educational environment often occur today. Become a phenomenal topic that is widely reported by the mass media. The role of the mass media is very important in providing information as well as influencing public opinion. The researcher aims to see how the online media Kompas.com and Mind Rakyat.com frame the news about the rape case of 12 female students by their teacher. This research method uses the theory of framing analysis model of Zhongdang Pan and Gerald M. Kociski. This study uses a qualitative descriptive. The results of the analysis show that there are differences between the two online media, Kompas.com and Mind Rakyat.com, in framing the news "Rape of 12 Santriwati by Pesantren Teachers". Kompas.com focuses on the incidents experienced by the victims, while Mind Rakyat.com focuses on the perpetrators of rape

Persepsi Komunitas Game Fortnite Terhadap Konsep Animasi Dalam Konser Travis Scott “Astronomical”

Ardiles Marcellino Polnaya — 2022-08-26

The development of digital communication media is now supporting the development of industries in various fields, both marketing and entertainment, which are growing rapidly. The entertainment world itself is used as an alternative strategy to get closer to fans, both through status and artist development. One of them is Travis Scott. The development of the rap music he displayed had an interest in the Fortnite Game developer to collaborate with him to enter the epic game. This collaboration has created a variety of perceptions among members of the Fortnite Game community in Surabaya for the sensation at a concert titled astronomical. This research was conducted using a qualitative descriptive type with data collection methods including observation, interviews, and documentation. While the data analysis methods used are data reduction, data presentation, and drawing conclusions. In accordance with the research conducted, it can be concluded that the sensation of the concert shown shows negative and positive perceptions. Negative perception because it is considered intimidating community members who cannot watch astronomical concerts and positive perception is interpreted as creativity that is out of the box in the entertainment world. When viewed from the celebrity worship level, the Fortnite Game community in Surabaya is at the level of social entertainment.

Peran Admin Akun Instagram @pshtuntag_surabaya sebagai Pengelola Media Komunikasi Organisasi UKM PSHT UNTAG Surabaya

Dimas Akbar Maulana — 2022-08-26

Student Activity Unit of Persaudaraan Setia Hati Terate (UKM PSHT) is a student organization or student activity unit that focuses on talent interests in the PSHT pencak silat field by using Instagram social media as an organizational communication medium. The @pshtuntag_surabaya account is used by UKM PSHT as a medium for socializing PSHT pencak silat, sharing organizational information and building a good organizational image. Instagram as an organizational communication medium and a medium for building a good
image is very effective, because the messages conveyed can be accessed by members, prospective members and the public easily and quickly. This study aims to determine the role of the Instagram account @pshtuntag_surabaya as a communication medium for PSHT Untag Surabaya. This type of research is descriptive qualitative by using data collection methods in the form of interviews and object observations. The results of the study indicate that the role of the @pshtuntag_surabaya account as an organizational communication medium in the formation of a good organizational image and the effectiveness of delivering organizational messages is supported by the PSHT organizational culture that has been built in PSHT training.

Strategi Komunikasi Pemasaran Sowan Kopi di Tengah Pandemi

Novi Dwi Nur Aisah — 2022-08-26

The coffee business is mushrooming in Surabaya. The phenomenon of the coffee world is increasing, especially for competing to become one of the most popular coffee places. Based on a place to eat or just a place to hang out, one of the causes of the coffee business is Sowan Kopi which is still surviving through the pandemic period with various changes in government policies. Adjustment and strategic planning are needed by small business entrepreneurs like Sowan Kopi. One of the things that can be done besides coffee to survive is to eat promotions through Instagram accounts or other social media. The purpose of this study is to explain and find out what marketing communication strategies are implemented and coffee to survive the pandemic with various government policies. The research method used in this research is descriptive qualitative with data collection through interviews, documentation and direct observation. The results of the study explain that Sowan Kopi uses marketing communication promotion mix, which consists of six elements: advertising, personal selling, sales promotion, publicity, direct marketing, interactive marketing. In addition, Sowan Kopi also collaborates with several brands and celebrities to hold events. In addition, Sowan Kopi also conducts marketing communications through Instagram.

Strategi Humas SMA Nahdlatul Ulama 1 Gresik dalam Meningkatkan Reputasi Sekolah

Zamroni Arief — 2022-08-26

This research is motivated to find out in depth and obtain how public relations carry out strategies in improving the reputation of schools at Nahdlatul Ulama 1 Gresik High School so that they can continue to compete with other schools and still maintain the reputation of their schools. The type of research used is descriptive with a qualitative approach. The data collection techniques used are observation, interviews, and documentation. The data obtained is then reduced to be presented and then conclusions are drawn from the data obtained. The theory uses the theory of public relations strategy proposed by the Cutlip-Center, namely identifying problems, planning programs, carrying out activities, evaluating programs. Based on the results of the study, the strategy carried out by the public relations of SMA Nahdlatul Ulama 1 Gresik in improving the reputation of the school is 1) Recommend school development to the principal, 2) Manage negative opinions about the school, 3) Disseminate positive
information about the school, 4) Promote the school, 5) Collaborating with foreign agencies and universities, 6) Involving the surrounding community in every school activity.

Wacana Seksisme dalam Pemberitaan Mansyardin Malik dengan Marlina Octoria

Rosalina Rizki Septiani — 2022-08-26

The existence women is not a new thing in cyberspace. The main factor women are used objects news in the mass media is a subject to gain media popularity and increase news ratings,
especially the news about women presented controversial news. The news that is considered controversial the news regarding the case Mansyardin Malik. There are many mass media reporting this case using language that does not have a gender perspective. This study aims determine discourse sexism the online news page edition 13-16 September 2021. The methodology used this study is qualitative research method with critical discourse analysis approach of Sara Mills. The object this research mass media reporting with total unit analysis 7 sentences. The results showed that Marlina the text seemed have no authority over her own body because she was willing to be made a sex slave by her husband after being divorced. Medcom.id also described that it was as Marlina was woman who had no self-respect, by reporting that her profession as an adult magazine model deserved to be treated in such a way by Mansyardin. The researcher also hopes that this research can be developed by other studies using different analytical methods.

Analisis Framing Terhadap Pemberitaan Larangan Aksi Reuni 212 oleh Suarariau.id, Tagar.id dan CNN Indonesia

Winel Nayuma Aga Christisia — 2022-08-26

Every news presented by online media to the audience does not merely describe the reality that actually happened. However, the news has gone through many processes of formation to become a complete news, which is considered worthy of being presented to a wide audience. Suarariau.id, Tagar.id and CNN Indonesia are some examples of the many online media out there that present news about the ban on the 212 reunion action. This study uses qualitative descriptive research method, in which the findings in this study do not go through statictical procedures but emphasize the interpretation and understanding of the meaning of an event. The Objects chosen were the online media Suarariau.id, Tagar.id and CNN Indonesia, while the subjects studies were the news about the ban on the 212 reunion. The theory used in this research is Robert Entman's Framing Analysis Theory. Through the four concepts of Robert Entman's Framing Analysis, the research will consist of defining source of the problem, making moral decision and emphasizing the resolution carried out by the media Suarariau.id, Tagar.id and CNN Indonesia related to the ban of 212 reunion action.

Pengaruh Personal Branding dan Citra Merek Terhadap Keputusan Pembelian Kosmetik (Studi Kasus Titan Tyra Pada Brand Secondate di Sosial Media)

Shabina Aasha — 2022-08-26

This study aims to determine whether there is an influence of personal branding titan tyra on social media and secondate brand image on the level of purchasing decisions. This research makes Titan Tyra the object of research who is a beauty influencer and also a local businessman who has successfully developed his brand by using social media to promote. The theory used in this research is the theory of marketing communication and also the theory of A-I-D-D-A, which includes the concept of purchasing decisions. brand image, and personal branding. This type of research is explanatory with a quantitative approach. The data collection technique in this research is by spreading the google form. The sampling technique used non-probability sampling technique, so that the questionnaire was distributed to 400 respondents who are followers of Instagram titan tyra who know the secondate products that have been tested for validity and reliability. The data analysis technique used is multiple linear regression using SPSS 27. Through this study, the researcher/author found that there is a relationship between personal branding and brand image in influencing purchasing decisions by 75.2% while the remaining 24.8% is influenced by other items.

Penerapan Sistem Akuntabilitas Kinerja Instansi Pemerintah (SAKIP) Dalam Mewujudkan Good Governance (Studi Pada Dinas Koperasi Dan Usaha Mikro Kabupaten Sidoarjo)

Nadia Ayu Deviani — 2022-08-26

The Government Agency Performance Accountability System (SAKIP) is a form of government accountability to higher authorities such as the Regent/Mayor/Governor and the community. This system aims to realize the aspirations of the wider community as a prerequisite in realizing Good Governance. As stated in the PAN-RN Ministerial Regulation No. 12 of 2015 then the components in the performance assessment are: 1) Performance Planning; 2) Performance Measurement; 3) Performance Reporting; 4) Performance Evaluation; and 5) Performance Achievements. This research is a descriptive study with a qualitative approach that has 2 (two) research focuses, namely: 1) How to Apply the Performance Accountability System for Government Agencies (SAKIP) in realizing Good Governance at the Cooperatives and Micro Business Office of Sidoarjo Regency; 2) What are the factors that hinder the implementation of the Performance Accountability System for Government Agencies (SAKIP) in realizing Good Governance at the Office of Cooperatives and Micro Enterprises in Sidoarjo Regency. Data obtained from observations, interviews and documentation at the research site. The results show that the implementation of the Government Agency Performance Accountability System (SAKIP) has not been implemented optimally because there are 3 (three) principles of Good Governance that have not been achieved in its implementation, namely Consensus Building, Responsiveness and Equality. Therefore, continuous improvement is needed to make it more optimal.

Implementasi Aplikasi Sistem Kesejahteraan Sosial Next Generation Geographic Information System dalam Pemutakhiran Data Terpadu Kesejahteraan Sosial (Studi di Kecamatan Gedangan Kabupaten Sidoarjo Jawa Timur)

Nova Rochmatul Faiza — 2022-08-26

The world has progressed quite rapidly, especially in the technology and communication sector. The development of technology and information is useful for making it easier for humans to exchange information, so that the exchange of information becomes faster and more information is conveyed even though it stretches over long distances. The development of technology and communication is also very beneficial for the public sector, especially in Indonesia, the application of technology and communication is often referred to as electronic government or e-Government. The application of e-government is one way for the government to provide excellent service. The implementation of e-government in Indonesia is starting to vary, one of which is to overcome the problem of updating data for the underprivileged that often appears in Indonesia. This can happen because the state apparatus does not understand how e-government works in updating data. The process of updating data by utilizing e-government is by verifying and validating data using the Next Generation Geographic Information System Social Welfare System application. Based on the results of the research conducted, that the implementation of the SIKS-NG GIS application in updating DTKS produces data that is in accordance with the conditions of KPM in the field. It can be concluded that the problem that often arises in the implementation process is that the data in the SIKS-NG GIS application in the form of the NIK of the Beneficiary Family is not in accordance with the data in the field, causing the data to not synergize. Errors when proposing DTKS that caused a lot of data that was not suitable and invalid in the SIKS-NG GIS and DTKS application systems.

Efektivitas Kinerja Aparatur Sipil Negara Dalam Meningkatkan Pelayanan Kependudukan ( Studi Di Kecamatan Tambaksari Kota Surabaya )

Cynthia Salsa Arifah Rachman — 2022-08-26

The problem of managing e-KTP in Tambaksari District, Surabaya City has many pros and cons regarding the services provided. Because the services provided are still not good regarding procedures for procedures for managing e-KTP. Starting from the recording in data processing and the tools that sometimes experience technical problems, limited printing of e-KTP, as well as the required blank capacity. This causes long queues for management. This type of research uses a type of qualitative research with a descriptive approach method, then produces descriptive data, then produces descriptive data, namely written or spoken words from people and observed behavior. Subsequently, a conclusion is drawn about the meaning of the issue. The results of the research show that the quality of service applied has provided quite optimal performance results in Tambaksari District, Surabaya City. Therefore, by increasing the quality of service, good service is also built. With the problems faced that people have not fully mastered this increasingly sophisticated technology. Therefore, there is a technology-based online service.

Responsivitas Dinas PU Bina Marga dan Sumber Daya Air dalam Menangani Keluhan Kerusakan Jalan Kabupaten Sidoarjo

Marshallino Zhafran Iqbal Pramudita — 2022-08-26

The Department of Public Works of Highways and Water Resources of Sidoarjo Regency is one of the public service bureaucracies engaged in infrastructure. Several observations indicate that there are problems at the Public Works Department of Highways and Water Resources of Sidoarjo Regency regarding the responsiveness of road repair services, namely that there are still many damaged roads in the Sidoarjo Regency area, this causes complaints of road damage to increase, people feel that road damage repairs are not immediately responded to. The people of Sidoarjo Regency want a response from the apparatus of the Public Works Department of Highways and Water Resources to provide services that meet the expectations of the community and all complaints can be responded to. By using a qualitative descriptive method, this study aims to describe and analyze the responsiveness of the Public Works Department of Highways and Water Resources of Sidoarjo Regency in handling road damage complaints. This responsiveness analysis uses five indicators of responsiveness theory by Agus Dwiyanto, namely, the presence of public complaints, the attitude of the meeting to respond to complaints, complaints as a reference for service improvement, the actions of the apparatus to provide service satisfaction, and the placement of service users in the applicable service system.

URGENSI PELAYANAN KOMUNIKASI MASYARAKAT TERKAIT PELANGGARAN HAK ASASI MANUSIA DI KEMENTERIAN HUKUM DAN HAK ASASI MANUSIA JAWA TIMUR

Leny Maulidya Sisca Rinda — 2022-08-26

The Urgency of Public Communication Services Regarding Human Rights Violations at the Ministry of Law and Human Rights in East Java. The Ministry of Law and Human Rights of East Java is one of the government agencies tasked with providing services to the community in the field of Law and Human Rights. The services provided by the Ministry of Law and Human Rights in East Java are specifically in the Human Rights sector, namely Community Communication Services (Yankomas). Community Communication Service is a facility with a working system to receive public complaints related to human rights violations and help the community to provide solutions to the problems complained of. So that the Ministry of Law and Human Rights of the Republic of Indonesia established Permenkumham Number 32 of 2016 concerning Public Communication Services on Human Rights Issues with the aim of showing the form of government participation in responding to human rights and as a support to improve the quality of public communication services in the area of the Ministry of Law and Human Rights. East Java. The method used in this study uses descriptive qualitative, then uses the theory of public service proposed by Lijan Poltak Sinambela (2008: 5). It also uses the theory of Ridwan and Sodik Sudrajat (2009: 22).

INOVASI PELAYANAN PUBLIK MELALUI SI WHAPIK PADA DINAS SOSIAL KABUPATEN SIDOARJO

Siska Julia Pramesti — 2022-08-26

The existence of the global covid-19 pandemic in the world has made changes such as procedures in the form of service system affairs. Therefore, the Sidoarjo District Social Service has an innovation to improve its service system, namely by committing to provide emergency services through the WhatsApp application with the basic rules and procedures that have been set, this system is called Si Whapik (Sistem WhatsApp Peduli Wong Cilik) as a means to consult and submit files for JKMM (Jaminan Kesehatan Masyarakat Miskin), and BPJS PBI or KIS (Kartu Indonesia Sehat). This type of research is a research that will be described qualitatively. Qualitative research reveals certain social situations by describing reality or describing the nature of something that is currently taking place in the field. The results of this study provide the fact that public services at the Social Service using Si Whapik innovation have been running until now. The conclusion of this study is that the Social Service chose this application because it is easily accessible by the general public, and almost the WhatsApp application is owned by everyone and does not require costs but has great benefits. This service system is also very easy to be replicated and applied by all groups.

EVALUASI KINERJA PELAYANAN KERETA API DI STASIUN GUBENG KOTA SURABAYA PADA ERA NEW NORMAL

Bella Putri Cahyani Priyono — 2022-08-26

Train is one of the modes of land transportation that is in great demand by the public. Because the price is affordable, this mode of transportation can be used by various groups. In addition to the implementation of the New Normal at Gubeng Station, it is important to know the evaluation of the performance of train services at Gubeng Station, Surabaya City in the New Normal era. The aim of this research is to know the evaluation of the performance of the train service at Gubeng Station, Surabaya City in the New Normal era. The type of research used in this research is descriptive with a qualitative approach. The results of this study provide data showing that the performance of the train service at Gubeng Station in Surabaya City in the New Normal era was very good. The researcher uses Lupiyoadi's theory which uses 5 service performance indicators. From the results of the presentation of the data and also the discussion, it can be concluded that the Performance Evaluation of the Gubeng Station Railway Service in the City of Surabaya in the New Normal era is quite good with regard to very strict health protocols.

Program Pelatihan Berbasis Kompetensi Oleh Dinas Tenaga Kerja Kabupaten Sidoarjo Untuk Meningkatkan Keterampilan Masyarakat (Studi Pelatihan Menjahit)

Rifanyda Nur Fadillah — 2022-08-26

The employment aspect is one of the development potentials that determines the success of the development process carried out by the government. The problem that arises in the employment aspect is that if it turns out that many human resources (human resources) or trainees of productive age become unemployed. To deal with these employment problems, the Manpower Office of Sidoarjo Regency prioritizes the development of skills and productivity of the workforce so that they are not only ready to work but also truly understand. From this phenomenon, the authors are interested in knowing the implementation process and the results of the competency-based training program by the Manpower Office of Sidoarjo Regency for the people of Sidoarjo Regency. The research method used is a qualitative method and the type of descriptive research. Data collection techniques used are interview, observation and documentation techniques. Data analysis uses the form of reducing data, presenting data, and drawing conclusions. The results showed that the implementation of sewing training contained components that became the driving force for the training. Namely, the training objectives are clearly stated in the Work Plan of the Manpower Office of Sidoarjo Regency which refers to the policy direction of the Ministry of Manpower and Transmigration for 2020-2024 which is to improve the quality of education and training for better workers and with higher certified values. The results of this sewing training were felt by the trainees, training tutors, and the Manpower Office of Sidoarjo Regency.

STRATEGI PUBLIC RELATION ABC FITNESS SEBAGAI CUSTOMER SERVICE OFFICER DALAM MENINGKATKAN LOYALITAS ANGGOTA MELALUI PROGRAM SIGNATURE CLASS

Agus Wibisono — 2022-08-26

The aims of this study is to determine the ABC fitness’ Public Relations strategy as a customer service officer in increasing member loyalty through the Signature Class program. It uses a qualitative method using the theory of Public Relations strategy proposed by Ronald D. Smith. The techniques in collecting data used are data reduction, data presentation, and drawing conclusions. The results obtained are the steps taken by ABC Fitness is to recognize the situation, the organization, and the public. Then another step is to create the main goals, namely: 1) improving the image, 2) maintaining the loyalty of old members, 3) attracting more new members, 4) establishing better communication with the public, 5) The Signature Class program implemented must further promoted in various ways and packaged as attractively as possible so that old anggotas will remain loyal to ABC Fitness.

Pelayanan Kenaikan Pangkat Melalui Aplikasi Sistem Pengelolaan Kenaikan Pangkat Studi di Badan Kepegawaian Daerah Kabupaten Sidoarjo

Novi Tata Wandira — 2022-08-26

The Regional Personnel Agency of Sidoarjo Regency which has duties and functions as well as authority in the field of personnel to be able to improve the quality of personnel administration services (especially in Sidoarjo Regency) through Innovation Government and Electronic Government. BKD Sidoarjo launched an electronic-based application called SIPEKAT (Promotion Management System). Based on the Decree of the Regent of Sidoarjo Number: 800/307/404.6.1/2015 SIPEKAT can stream personnel services and face-to-face processes between admins or staff in the Rank and Pension Sub-Sector with the desired party are reduced. This study uses a descriptive research method with a qualitative approach. Data collection techniques in this study through interviews, observation and documentation. The results showed that SIPEKAT services had been responded well by Sidoarjo civil servants, adequate infrastructure in terms of hardware and software to achieve the objectives of this SIPEKAT service. In short, an Electronic Government-based personnel administration service system to realize the Smart City Sidoarjo program. The SIPEKAT application has been implemented by the 2016 Regional Personnel Agency, which aims to provide ASN promotion services in the Sidoarjo area with a paperless system, it is enough to upload files online through the SIPEKAT application. With this system, you can stream staffing services and face-to-face processes. Thus, the Sidoarjo State Civil Apparatus (ASN) can more easily carry out personnel management.

Program Pemberdayaan Masyarakat Dinas Sosial Kabupaten Sidoarjo

Cristian Viery — 2022-08-26

Community empowerment is a strategic effort to optimize community participation in development in underdeveloped areas. This activity is carried out by developing the potential of rural communities by considering various aspects, constraints, and challenges. This study aims to identify and describe the role of the Social Service in empowering the poor as well as the supporting and inhibiting factors in Sidoarjo. The method used is qualitative data analysis techniques. Data collection techniques used include observation, interviews (interviews), literature study, and documentation. The purpose of this research is to find out how the role of the Social Service and Community and Village Empowerment in empowering people in Sidoarjo. The research method used in this research is a qualitative method with a descriptive approach. Selection of informants using purposive sampling and snowball sampling techniques. Collecting data used in this study using interviews, observation and documentation. The data analysis method used in this study is an interactive analysis method. The results of this study indicate that the role of the Social Service of Sidoarjo Regency in community empowerment has been carried out quite well. This is evidenced by the running of the aspects studied, although there are still many shortcomings.

PROFESIONALISME PELAYANAN IZIN MENDIRIKAN BANGUNAN (IMB) DI KOTA SURABAYA MELALUI SURABAYA SINGLE WINDOW

Inneke Widya Anggraini — 2022-08-26

This research is a descriptive qualitative research that aims to analyze the professionalism of the service of the state civil apparatus in providing services for issuing building permits in the city of Surabaya with the locus in the UPTSA of the city of Surabaya. The results of the study show that (1). The capabilities of the State Civil Apparatus (ASN) at UPTSA Surabaya are competent (2). Quality of service, the Surabaya single window program is always updated in accordance with instructions from the central government policy so that the quality of the service is always up to date. (3). Facilities and infrastructure, repairs and rejuvenation are routinely scheduled and implemented to support a succession of excellent services. (4). The number of Human Resources in supporting the service is sufficient, but there is a need for additional staff at several service posts related to the online licensing process. (5). Information Technology Utilization of information technology is proven by the innovation of online-based licensing services through the Surabaya Single Window. (6). Reliability, consistency of attitude and performance of bureaucrats in Surabaya City UPTSA in providing excellent public services is reflected in the high level of accountability of implementing officials to service programs.

ANALISIS KINERJA PENGAWASAN PADA PEMILIHAN UMUM 2019 (STUDI KASUS BADAN PENGAWAS PEMILIHAN UMUM PROVINSI JAWA TIMUR)

Tri Bagus Sudibyo Pujiono — 2022-08-26

In the current research, researchers want to know how the Effectiveness of General Election Supervision in Improving Performance at the East Java Provincial Election Supervisory Agency in the 2019 General ElectionIn this study, qualitative analysis techniques, namely with a research system that is explaining, managing, describing and interpreting the results of the research, are techniques for processing and presenting the data carried out. As an answer to the formulation of this problem, the characteristics, character, and description of conditions and phenomena in the interpretation of the results of research that has been carried out. As for data collection techniques, namely in the form of observation, interviews, and documentation. The result obtained from this study is that the performance accountability of Bawaslu can be said to be quite good. This can be proven by an increase in the handling of violation cases, a decrease in the number of suspected violation cases, transparency in the implementation of elections, and supporting public participation in case reporting so that the general elections run smoothly enough.

Peran Dinas Koperasi dan Usaha Kecil Mikro dalam Mengembangkan UMKM di Kabupaten Sidoarjo (Studi Kasus UMKM Sandal dan Sepatu Wedoro)

Erlisa Nur Arofah — 2022-08-27

The Cooperatives and Small and Micro Business Office of Sidoarjo Regency has an important role in advancing the community's economic system, especially those included in the home-based business category or MSMEs, so that it is expected to present the real reality of most of the welfare and prosperity of the community, especially the Wedoro sandals and shoes MSMEs which are currently experiencing a decline. number of SMEs. This research method uses a qualitative descriptive approach. The results of this study provide the fact that the role of the Department of Cooperatives and Small and Micro Enterprises in developing MSMEs as a Regulator, Dynamist, Facilitator, and Catalyst still has advantages and disadvantages. The conclusion obtained in this study is that the Cooperative Service has carried out its role in developing MSMEs, especially in Wedoro sandals and shoes MSMEs quite well. by researchers. Then the role that is felt to be still not optimal as a facilitator, this means that the role of the Office as a training provider is considered not optimal

IMPLEMENTASI KEBIJAKAN PENANGGULANGAN BENCANA BANJIR PADA TAHAP TANGGAP DARURAT DI BADAN PENANGGULANGAN BENCANA DAERAH KABUPATEN SIDOARJO

Anita Dwi — 2022-08-27

Disaster management is one of the government's efforts to protect the community from disaster hazards. Emergency Response is an activity carried out in the event of a disaster to reduce the adverse effects caused. Floods are one of the disasters that often occur in Sidoarjo Regency which must be addressed immediately in order to create public safety and comfort. One of the institutions that will be used as research on the implementation of this policy is the Regional Disaster Management Agency (BPBD) of Sidoarjo Regency. This study aims to determine the implementation of disaster management policies at the emergency response stage and to describe the factors that influence policy implementation according to Edward III's theory. The informants used in this study were 8 people, namely the field head and 3 staff, namely the Tanggulangin Camat, the Village Head and the Banjarasri Community. The technique used in data collection is through interviews. The results of the study indicate that the implementation of the policy of the Regional Disaster Management Agency of Sidoarjo Regency has been running well. The factors that become obstacles in implementing the policy are limited resources and budget, as well as the lack of supporting facilities in the implementation of disaster management so that implementation activities cannot run optimally.

Implementasi Penanganan Korban Kekerasan Terhadap Anak Menurut Peraturan Daerah Provinsi Jawa Timur No 16 Tahun 2012 BAB III Pasal 4 Tentang Hak – Hak Korban di UPT PPA Provinsi Jawa Timur Kota Surabaya

Risa Puspita Anjani — 2022-08-27

East Java is one of the provinces with the highest number of cases of violence in Indonesia. In accordance with the regional regulation of East Java Province No. 16 of 2012 concerning the implementation of the protection of women and Children Victims of violence which regulates the rights of victims. Therefore, the researchers focused this study on the implementation of the handling of victims of violence in children conducted by the Technical Implementation Unit of women and Child Protection of East Java province. Which aims to determine the form of handling provided by the Technical Service Unit for the protection of women and children of East Java Province in dealing with victims of violence against children and knowing the inhibiting factors in providing services for the handling of victims of violence against children. This study uses descriptive qualitative research methods. The results of this study is that with the handling done, the victim can feel the benefits and experience changes in him after receiving the handling provided by the Technical Implementation Unit of women and Child Protection and in handling the Technical Implementation Unit of women and Child Protection do many strategies including cooperation with related institutions to resolve the case being handled. The conclusion obtained that the implementation of the handling of victims of violence in children provided by the Technical Implementation Unit of women and Child Protection of East Java province has been going well but still not optimal because it is hampered by the number of human resources available and has limited facilities in the form of tools to support the results of the assessment.

IMPLEMENTASI ONLINE SINGLE SUBMISSION (OSS) DALAM MENINGKATKAN KUALITAS PERIZINAN (Studi Pada Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Kabupaten Lamongan)

Annisa Rakhmania Putri Sabillah — 2022-08-27

This study aims to determine and analyze the processes and factors inhibiting the implementation process of online Single Submission (OSS) using the theory of George C.Edward III was the implementation of policy. This is motivated by the simplification of the business license process carried out by Dinas Penanaman Modal Pelayanan Terpadu Satu Pintu (DPMPTSP) Kabupaten Lamongan to facilitate the permission of business actors in Lamongan. The research method used is qualitative descriptive by providing an objective description or explanation related to the actual state of the object under study. The results of this study show that the implementation of online single Submission (OSS) conducted by the Dinas Penanaman Modal Pelayanan Terpadu Satu Pintu (DPMPTSP) Kabupaten Lamongan in improving the quality of Licensing has been running well but not optimal and there are factors that inhibit the communication of the public who are still common to technological progress and not yet uniform socialization while the inhibiting factor on resources is budget constraints.

Inovasi Pelayan Badan Penanggulangan Bencana Daerah Kabupaten Sidoarjo dalam Penggunaan e-Buddy

Vikri Aditya Suryansyah — 2022-08-27

Service innovation can be said to be successful or good if it gets convenience in service with short, fast, and timely procedures. Success in service innovation is determined by the relevant Agency in the implementation of Service Innovation. In this study using indicators of success in measuring an innovation contained in Rogers theory which consists of Relative Advantage is an innovation that has advantages and more value than the previous pattern, Conformity is an innovation that is compatible or compatible with the innovation being replaced, Complexity is a new innovation that must have a level of complexity, The possibility of trying is an innovation that can be accepted if it is tested and proven to have advantages, Ease of observation is an innovation that can be observed in terms of performance and produces better things. The results of this study indicate that the Innovation of Servers in the use of e-Buddy has been very well done. In the indicators of Relative Advantage, Suitability, Complexity, Possibility to try, Ease of observation, it is in accordance with the needs of each Regional Apparatus Organization of Sidoarjo Regency. The conclusion of this study, the Service Innovation of the Regional Disaster Management Agency of Sidoarjo Regency in the use of e-Buddy is very good and efficient. Suggestions from this research are to improve updates to the e-Buddy application to make it better and easier to operate.

Strategi Pemberdayaan Usaha Mikro Kecil dan Menengah (UMKM) Pada Dinas Koperasi Perindustri dan Perdagangan (DISKOPERINDAG) KABUPATEN TUBAN JAWA TIMUR

Anisa Nuur Fadhillah — 2022-08-27

The Tuban Regency Government again won the Natamukti Cup Award from the International Council for Small Business (ICSB) Indonesia and the Ministry of Cooperatives and Small and Medium Enterprises (KUKM). The award was achieved because the Tuban Regency Government is considered successful in encouraging the sustainability of Small and Medium Micro Enterprises (MSMEs). This award is a proof of the success of the local government in marketing and encouraging quality improvement, as well as building Small and Medium Micro Enterprises in the region, as well as Tuban Regency is included in the list of five districts that successfully export micro, small, and medium enterprises. The research method used is Qualitative research method with descriptive approach by using Gede Diva theory in empowering Micro, Small, and Medium Enterprises in Tuban Regency that is effective and optimal. Descriptive method is a method that descripts a state or phenomenon with the aim of describing it based on facts.

KUALITAS PELAYANAN ADMINISTRASI KEPENDUDUKAN DALAM MENINGKATKAN KEPUASAN MASYARAKAT ( Studi Pada Kantor Kelurahan Baratajaya Kecamatan Gubeng Kota Surabaya)

Kandida Mina — 2022-08-27

Public services should refer to the concept of New public service where public services consider the community as a customer (Samsara, 2007). Occupational Administration Services at the Occupational Administration Section of the Village Office based on initial observations made by researchers found several obstacles at the Baratajaya sub-district office, there are still many people who have to wait a long time when taking care of files such as making cover letters for making ID cards, birth certificates KK and others, this is This is due to the lack of manpower in the services and facilities and infrastructure that have not fully worked as expected. There are also problems with the quality of population administration services at the Baratajaya sub- district office in increasing community satisfaction. in the research using the policy basis using the Decree of the Minister of Empowerment of State Apparatus Number: No. 14 of 2017 to measure the level of community satisfaction. The research method used. This type of qualitative descriptive research is the result of research on the quality of population administration services at the Baratajaya Village Office which is said to have gone well for indicators, requirements, systems, mechanisms and procedures, completion time, costs/tariffs, product specifications type of service, implementing competence, implementing behavior, handling complaints. Except for the indicators of infrastructure facilities at the Baratajaya sub-district office that have not been maximized in providing population administration services because the facilities owned by the Baratajaya village office in the population administration section are still lacking such as compute, scan, photocopy, printer, chairs in the waiting room section are still lacking. Cleanliness and comfort are not enough to be seen from the floors that are not clean, the tables are dusty, the bathrooms are sometimes dirty. Suggestions to the Baratajaya Village Office for Population Administration for the category of infrastructure to pay more attention and add two computers, two scan units, two photocopies, two printer units, two chairs in the waiting room. As well as to improve the cleanliness and comfort of floors, tables, bathrooms

PENGARUH KINERJA APARATUR SIPIL NEGARA DI TINGKAT KELURAHAN TERHADAP GOOD SERVICES ADMINISTRASI PELAYANAN KEPENDUDUKAN (Studi pada Kelurahan Jemurwonosari Surabaya)

Sheila Sukma Melinia — 2022-08-27

The purpose of this study was to determine the effect of the performance of the State Civil Apparatus at the Village Level on Good Population Service Administration in Jemurwonosari Village, Surabaya. The research used is quantitative research, and this type of review is descriptive research. The sampling technique applied was simple random sampling, meaning that the sample was determined randomly with a total sample of 90 people. Data collection techniques include documentation, observation, and questionnaires. Regression analysis was applied to analyze the data. The impact of the research proves that the performance of the State Civil Apparatus has a positive effect on the implementation of population services.

PELAKSANAAN PROGRAM CSR PT JAPFA DENGAN PEMERINTAH KABUPATEN SIDOARJO DALAM PERSPEKTIF COLLABORATIVE GOVERNANCE

Arwendi Seferiyanto — 2022-08-27

This research is a descriptive qualitative research that aims to explain the success of the collaboration between the Sidoarjo Regency Government and PT. Japfa in implementing the Corporate Social Responsibility program. This research is located in Sidoarjo Regency, in more detail at PT. Japfa and Bappeda of the Sidoajo Regency Government by focusing on describing the collaboration carried out by the Sidoarjo Regency Government with PT. Japfa by looking at the direct impact received by the community from these collaborative activities. This study was built from primary data and secondary data that researchers collected from interview, observation and documentation techniques. The research results show that the collaborative governance process between the Sidoarjo Regency Government and PT. Japfa in implementing the Corporate Social Responsibility program has actually been running because of the form of cooperation between each stakeholder who supports each other. However, there are criteria used to measure the success of collaboration. The collaboration process carried out in the implementation of the Corporate Social Responsibility program only does not meet the network structure criteria, meaning that out of the eight criteria for collaborative governance success, only one criterion is not met where there is no clear organizational structure in the collaboration network structure between the Sidoarjo district government and PT. Japfa.

Evaluasi Kebijakan Penyaluran Bantuan Sosial Terhadap Masyarakat Terdampak Covid-19 (Studi Kasus di Kelurahan Warakas)

Laurencia Yudi Venezia — 2022-08-27

Social assistance is part of the social security net during the Covid-19 pandemic in the hope of being able to meet daily needs. The main purpose of providing such assistance is to ensure the availability of basic needs and social protection. Especially for vulnerable groups affected by the Covid-19 pandemic. The Social Assistance referred to here is a type of Cash Social Assistance (BST) originating from the DKI Jakarta Regional Budget. The purpose of this study was to evaluate policies for distributing social assistance to communities affected by Covid-19 in Warakas Village, North Jakarta City. Program evaluation uses William N. Dunn's policy evaluation criteria. The researcher used a qualitative method with a descriptive approach. Based on the policy evaluation criteria, the research results show that the BST distribution program: (1) is effective because the distribution of BST is in accordance with the objectives; (2) run efficiently. Because it is related to the distribution of Cash Social Assistance (BST) to the public in the form of Savings Cards and Bank DKI ATM Cards; (3) the BST program is still not enough to help the community's economy due to the fact that the amount of funds provided is not commensurate with the increasingly expensive prices of basic necessities; (4) the distribution of the BST program in Warakas Village is still not evenly distributed; (5) the community is quite satisfied with the BST assistance program during the Covid-19 pandemic; (6) The BST that is obtained is very beneficial in helping their economy.

PELAKSANAAN PROGRAM BANTUAN LANGSUNG TUNAI (BLT) BAGI MASYARAKAT TERDAMPAK COVID- 19 DI DESA MOJOREJO KECAMATAN MODO KABUPATEN LAMONGAN JATIM

Ela Setia Dinanti — 2022-08-27

This research was conducted to determine whether the Direct Cash Assistance Program (BLT) was achieved or not and the purpose of this program was to help people who have lost their livelihoods and have reduced income to meet their daily needs. The Mojorejo village community who participated in this program were very large, so this research was carried out in terms of confirming the implementation of the distribution of Direct Cash Assistance (BLT) in Mojorejo Village, Modo sub-district, Lamongan Regency. During the Covid-19 pandemic. This study uses descriptive qualitative methods, interviews, observation and documentation. This study uses the policy theory of Van Meter and Van Horn which has six policy implementation variables. And from the results of the research the BLT program in Mojorejo Village has been going well but there are still obstacles in the implementation of BLT: namely inaccurate data from central and city data.

PEMBERDAYAAN PENYANDANG CACAT TUNA GRAHITA OLEH UNIT PELAKSANA TEKNIS DAERAH (UPTD) KAMPUNG ANAK NEGERI (ABK) KOTA SURABAYA (Studi Kasus di UPTD Kampung Anak Negeri Kota Surabaya)

Nurul Aini Ramadhani — 2022-08-27

The city of Surabaya is one of the big cities that has become the center of industry in East Java Province, where this has led to many newcomers from outside the city of Surabaya. From the many newcomers, it raises the problem of people with social welfare problems (PMKS). In this case, the Surabaya government together with the UPTD Kampung Anak Negeri (ABK) empowered mentally retarded children. This study uses a qualitative research method with a descriptive approach. With the focus of the research discussing the role of discussing the inhibiting and supporting factors of empowerment in UPTD Kampung Anak Negeri. Empowerment in this study was carried out using indicators from Suharto. Based on the indicators of empowerment, the results achieved are: (1) the empowerment carried out is maximal because it can develop their interests and talents in the skills program that is held; (2) providing skills learning where the program can train brain performance with batik, photography and art development activities; (3) protect children with mental retardation by providing identity cards and health protection to them; (4) provide support for mentally retarded children by providing training programs and providing space to show their talents in competitions; (5) provide maximum facilities by meeting the needs of complete and adequate clothing, food and boards

Optimalisasi Kualitas Pelayanan Publik Program E-Government Di Kantor Kelurahan Simomulyo Kecamatan Sukomanunggal Kota Surabaya

Fariz Putra Ramadhana — 2022-08-29

Basically, the implementation of technology-based public services to the community is very important. The problem in this research is that there are still many people who do not know and do not understand how technology-based services are due to frequent problems during charging and frequent service problems that often experience problems so that people cannot log in to enter data. The purpose of this research is to see the optimization of public services for the E-Government program and what are the obstacles in optimizing the use of the website in an effort to improve services by referring to the theory of electronic government by Richardus Eko Indrajid namely Support, Capacity, Value. This research method is descriptive using a qualitative approach. This data analysis technique is data collection, data reduction, data presentation, and conclusion drawing. The results of this study are that the use of the website has not been implemented optimally due to (1) the new policy with a different service system makes people unfamiliar (2) the lack of socialization carried out makes there are still people who do not know about the service system using the website so that it makes a lack of public understanding on the use of the website and (3) the lack of quality human resource capabilities make many people who do not feel helped.

Budaya Kerja Aparatur Sipil Negara Dalam Memberikan Pelayanan Perizinan

Selvira Septiyansa — 2022-08-29

The Office of Investment and One Stop Integrated Services (DPMPTSP) for Licensing Services in Lamongan Regency is an agency that organizes public services in providing services by implementing the work culture of the State Civil Apparatus (ASN). This study aims to describe and analyze the Work Culture of State Civil Apparatus in Providing Licensing Services at DPMPTSP Lamongan Regency. This study uses descriptive qualitative research methods. The data analysis technique used the Miles and Huberman technique. The results of this study indicate that the Licensing Service Division of the Investment and One Stop Service Office of Lamongan Regency has implemented a work culture in providing services. The work culture applied is Discipline, Openness, Mutual Respect and Cooperation. Of the four indicators, the lack of implementation is related to the discipline of employees' work hours. There are still many employees who ignore office hours. The existence of office hours that are often neglected affects the duration of service which experiences instability every day. Although employees often ignore office hours, the duration of services provided is still below the SOP that has been set so that the implementation of work culture is effective and efficient.

Implementasi Sipandu Dalam Meningkatkan Kualitas Pelayanan Publik Di Kantor Kecamatan Tulungagung Kabupaten Tulungagung

Silviya Eriana Putri — 2022-08-29

In every government agency always prioritizes community satisfaction which can be measured through the quality of services that have been provided. In accordance with the Tulungagung Regent Regulation Number 27 of 2015 concerning Delegation of Part of the Authority for Licensing and Non-Licensing Services from the Tulunggaung Regent to the Camat in Tulungagung Regency which is located in Articles 2 and 3. District Integrated Administration (PATEN) and Minister of Home Affairs Regulation number 138 of 2017 concerning the Implementation of One Stop Integrated Services, it is necessary to optimize services in Tulungagung District under the name SIPANDU. The research method used in this study is a qualitative descriptive method. The results of this study indicate that in increasing the satisfaction of the people of Tulungagung District, make a SIPANDU application. Thus, it has been able to run and is well received by the community but is still not optimal with several obstacles found in the field such as less than optimal socialization, not providing digital signatures, providing incentives and no authority, physical facilities in the form of servers that are still frequent. errors, and limited funds and natural resources in understanding IT.

Tingkat Partisipasi Masyarakat Dalam Kepemilikan Akta Kelahiran Di Kelurahan Perak Timur Kota Surabaya

Ervin Dewantara — 2022-08-29

A birth certificate is evidence that clarifies the child who was born, usually the legal status begins when the human is born from life to death. A birth certificate is strong evidence in which it is clearly stated on the day of birth, place of residence, date of birth, month of birth, and year of birth and clearly stated the names of the parents who gave birth. This study aims to measure the level of participation of the silver east community in the ownership of birth certificates. The type of research used in this research is descriptive quantitative. Quantitative descriptive is a method that aims to make a picture or descriptive about a situation objectively using numbers, starting from data collection, interpretation of the data and the appearance and results as well as data collection using the questionnaire method. Communities in Ownership of Birth Certificates in Perak Timur Village, Pabean Cantian District, Surabaya City, the conclusions are: from the theory put forward by Keith Davis which has three indicators, namely individual mental and emotional involvement, individual motivation and individual responsibility, the highest value of the 3 participation indicators community is 88%.

Analisis Pelayanan Publik Calon Pelanggan Pemasangan Baru Pdam Surya Sembada Kota Surabaya Wilayah Barat

Irma Meinda Amellia — 2022-08-29

The new installation procedure is a form of plan related to determining how to act and applicable to future activities. The type of observation used is descriptive qualitative, namely by describing how the procedures for installing new public services for prospective customers at PDAM Surya Sembada, Surabaya City, western region are outlined in the form of sentences and based on facts. Data collection techniques were obtained through interviews with employees and prospective customers, observations and other supporting documents or archives. Sources of data obtained based on informants, events or activities, documents and archives. The results of the research show that the new installation service at PDAM Surya Sembada has not been maximized because there are still gaps between fellow service employees related to communication problems that occur in the service process.

Upaya Pengembangan Desa Wisata Sumber Suko Desa Ngreco, Kecamatan Kandat, Kabupaten Kediri

Anggi Dinda Melly Noviani — 2022-08-29

The study aims to determine the development efforts of Sumber Suko Tourism Village, Ngreco Village, Kandat District, Kediri Regency. This study uses a qualitative descriptive method with data collection techniques through interviews with the surrounding community. Sumber Suko Tourism Village, as well as the Ngreco Village Government and the Sumber Suko Village Management, Kandat District, Kediri Regency has been quite effective, when compared to before there was a strategy that must be carrid out in the development of the Sumber Suko Tourism Village, this can make the Ngreco Village government give consideration to improving the exixting facilities and infrastructure in the Sumber Suko Tourism Village

Implementasi E-Klampid Di Kelurahan Ngagel Rejo Kota Surabaya Untuk Meningkatkan Kemudahan Pelayanan Administrasi Kependudukan

Junita Prasasti Ardini — 2022-08-29

This research is entitled "Implementation of E-Klampid in Ngagel Rejo Village in Order to Improve the Ease of Population Administration Services". This study aims to find out how the implementation of the E-Klampid program at the Ngagel Rejo Village Office, Surabaya City. This research focuses on system used by the Ngagel Rejo Village in serving the Ngagel Rejo Village community. This research uses implementation theory of George Edwards III and the theory of public service Parasuraman. The results of this study indicate that the implementation of the E-Klampid Program at the Ngagel Rejo Village Office has been able to provide benefits, namely in the form of making services easier because it is enough to just arrive in the village, no need to come to the Dispendukcapil. In the kelurahan, there is also no need to spend money, it is faster and energy efficient because there is no need to come many times. The implementation of E-Klampid in increasing the ease of population administration is in accordance with the applicable SOP, and the implementation of E-Klampid has been in accordance with the needs of the community in obtaining ease of population administration services. The implementation of E-Klampid in Ngagel Rejo Village, Surabaya does not have any complications when it is being operated. However, for people who feel that complexity only occurs in people who lack technological knowledge

Kualitas Pelayanan Administrasi Kependudukan Dalam Meningkatkan Kepuasan Masyarakat Desa Wage

Melia Febriana — 2022-08-29

This research is motivated by the understanding that the quality of service will affect public satisfaction in public services in the field of administration. So the author wants to know the quality of population administration services in increasing community satisfaction at the Wage Village Office, Taman District, Sidoarjo Regency. Quality according to Zeithaml, Berry and Parasuraman 1990 (Haediansyah, 2011; 46) describes 5 dimensions that can be used in measuring the quality of public services Tangible (physical evidence), Reliability (reliability), Responsiveness (responsiveness), Assurance (guarantee and certainty), Empathy (empathy). Another definition of service quality given by Lewis and booms (1983), in Tjiptono (2005:121) is influenced by two factors, namely customer expectation (customer expectations) and customer perceived (perceived by customers) for a service. Based on PAN ministerial regulation No. 14 of 2017, indicators of community satisfaction include service procedures, service costs, service time, service products, implementing competencies, facilities and infrastructure. This study uses a qualitative descriptive research method with data collection techniques through interviews, observations and documentation of service quality to community satisfaction.

Inovasi E-Sptpd Pada Masa Pandemi Covid-19 Di Badan Pelayanan Pajak Daerah Kabupaten Sidoarjo

Rachmah Dewi Safitri — 2022-08-29

The presence of Covid-19 spread in Indonesia caused all activities to be disrupted. Government always urge people to always live healthy, use masks, keep their distance and wash their hands to break the chain of the spread of the Covid-19 virus. Public service is one aspect that is disrupted, not only from the private sector but also from the government sector. Therefore, Local Tax Service Agency (BPPD) Sidoarjo regency implement technology-based service innovation that is e-SPTPD (Electronic Notification Of Local Taxes) which is one of the innovations of other local taxes (PDL) in the form of web-based applications. This study aims to describe whether e-SPTPD innovation can improve administrative efficiency during the Covid-19 pandemic. This type of research is qualitative descriptive using data collection methods in the form of interviews, observations and documentation. The results of this study show that this e-SPTPD innovation has managed to improve administrative efficiency during the pandemic, because so far 90% of taxpayers (WP) in sidoarjo regency have used the innovation although there are still some who still stutter technology so that they still go to the tax office to ask for help from officers to access e-SPTPD

Efektivitas Pelayanan Kependudukan Online Pada Bidang Pemerintahan Dan Pelayanan Publik Di Kelurahan Ngagelrejo Kecamatan Wonokromo Kota Surabaya

Alissa Haslindatus Zafirah — 2022-08-29

Ngagelrejo Village is one of the government agencies in Surabaya whose services in the field of government and public services implement an online population service program which is regulated in accordance with Permendagri No. 7 of 2019 concerning Online Population Administration Services. The online population service program was implemented from the beginning of the pandemic which aims to reduce crowds and make it easier for people to get services during the pandemic. The research method used is descriptive qualitative. This research is measured by service effectiveness indicators according to Gibson. The results of this study indicate that the online population service carried out by Ngagelrejo Village in the field of government and public services has been running well. However, it is still not effective because there are still many problems that need to be fixed. The supporting factor is the existence of supporting facilities and infrastructure and competent employees in carrying out their duties. Not only has supporting factors, but also inhibiting factors, namely socialization that is less than optimal and the lack of skilled human resources in online population services.

Pengaruh Kepemimpinan Kepala Desa Terhadap Efektivitas Pelayanan Masyarakat Di Desa Sidokare Kecamatan Rejoso Nganjuk

Melly Wahyuni — 2022-08-29

Government employees of Sidokare Village, Rejoso District, Nganjuk Regency, in practice when providing services to the local public often take actions that are not in accordance with the SPM. Based on the results of observations and interviews with local people, there were complaints during the administrative service process of the Sidokare Village Government, Rejoso District, Nganjuk Regency. Examples of cases of this problem are discrimination in making Family Cards (KK), and then often illegal levies that occur. The leadership of the village head here is required to reprimand and give direction to employees to be more responsible in providing community services. The purpose of this study is to explain the influence of the leadership of the village head on the effectiveness of community services in Sidokare Village, Rejoso District, Nganjuk Regency. The research method used in this study is a quantitative method. The results of this study indicate that the value of the simple linear regression coefficient is 0.399, and the results of the partial hypothesis test are known that the value of sig t is 0.005. So here, the leadership of the village head has a positive and significant effect on the effectiveness of community services in Sidokare Village, Rejoso District, Nganjuk Regency. The conclusion obtained in the study is that the leadership of the village head affects the effectiveness of community services in Sidokare Village, Rejoso District, Nganjuk Regency.

Implementasi Kebijakan Diskon Pasang Baru Di Pdam Surya Sembada Kota Surabaya (Indikator Sumber Daya)

Ratu Bilqis Insani — 2022-08-29

The discount policy for new installations of PDAM Surya Sembada Surabaya City is a policy established by PDAM Surya Sembada City of Surabaya which aims to accelerate the process of realizing the distribution of clean water to the people of Surabaya in the hope of increasing service performance. The purpose of this research is to identify and describe the implementation of the new pairs discount policy and to determine the factors that influence the implementation of the new pairs discount policy. Data was collected by means of observations, interviews, and documentation as well as triangulation from the Marketing and New Install Planning Subdivision of the Eastern Region and customers or prospective customers of PDAM Surya Sembada Surabaya City. The data analysis technique used is descriptive qualitative method by applying the theory of Policy Implementation according to George C Edward III (1980:1) which defines policy implementation as a crucial process that is well prepared and planned which leads to the realization of a goal. In this study, the author focuses on the resource aspect proposed by George C Edward III with four supporting indicators.

Peran Pos Pelayanan Terpadu Lanjut Usia Untuk Meningkatkan Kesejahteraan Sosial (Studi Kasus Di Posyandu Lansia Sekar Melati Kelurahan Baratajaya Kota Surabaya)

Nurhayati WahyunI — 2022-08-29

The Elderly Integrated Service Post is a health facility for the elderly that seeks to improve public health, especially the elderly, in order to improve the standard of living by improving the social and physical welfare of the elderly. Posyandu as an empowerment for the elderly. Basic health services can be provided to the elderly through Posyandu, especially those that are preventive (disease prevention) and promotive (health improvement) for the elderly. With the Posyandu for the Elderly, it is hoped that the quality of life of the elderly can improve and the threat of disease severity will decrease. The type of research used is qualitative research. The data obtained are the results of observations and interviews from posyandu cadres and the elderly. This study was to determine the role of the Posyandu for the Elderly in improving Social Welfare. The author took the research location at the Sekar Melati Elderly Posyandu, Baratajaya Village, Surabaya City. The address is Jalan Ngagel Wasana 1 No 41, Baratajaya Village, Gubeng District, Surabaya City. Results Based on research conducted, the elderly have many health problems and really need more health services than young people. Health services for the elderly are accommodated through the elderly posyandu, where the elderly posyandu can help empower the elderly to achieve prosperity.

Analisis Tekstual : Representasi Budaya Arek Dalam Film Yowis Ben 3

Alya Permata Sari — 2022-08-26

Arek culture is a cultural subculture of East Javanese culture. Like the arek culture in the film Yowis Ben 3. The film Yowis Ben 3 tells the story of four band members from Malang, East Java. While in the midst of his career success, Bayu (Bayu Skak) experiences anxiety because one of his band members will continue his education abroad. In addition, the manager of his band, Cak Jon, left Yowis Ben and chose to pursue his love for Ms. Rini. In the midst of a complicated problem, Bayu's ex-lover, Asih (Cut Meyriska) arrives and Bayu is secretly close to his ex without Bayu's current girlfriend Asih (Anya Geraldine) knowing. This film as a whole displays the culture of East Java, including the arek culture. all players use Javanese as their everyday language in this film, which is included in the form of showing a culture in the film. The purpose of this study is to find out how the representation of Arek culture in the film Yowis Ben 3. This study uses a qualitative descriptive method with textual discourse analysis which is divided into 2, namely grammatical aspects and lexical aspects to analyze the scenes in this film. Data collection techniques through observation, documentation, and online data tracing. The result of this study is to show a representation of the type of cultural representation, where in the scene a sign appears indicating the arek culture which is a subculture of culture from East Java.

Strategi Komunikasi Pemasaran dalam Meningkatkan Jumlah Pengiklan M Radio Surabaya

Tyas Irmandasari — 2022-08-26

Society is very dependent on information that is easy to obtain, actual, and reliable so it is closely related to the mass media. One of the media that provides information quickly is the radio. Radio has existed for quite a long time and is still surviving today. Is a medium of information and entertainment that is closely related to advertisers. Radio must have the right marketing communication strategy in increasing the number of advertisers, researchers are interested in researching this because marketing communication strategies are an important element in maintaining their existence. Researchers want to know how the marketing communication strategy of M Radio Surabaya is increasing the number of advertisers. This research is a qualitative descriptive study so the data in this study were obtained using interview techniques, observation, and literature studies that are relevant to the object of research. Then the data obtained by the researchers was processed descriptively and qualitatively. The results of this study are M Radio Surabaya using a marketing communication strategy using Integrated Marketing Communication (IMC) which includes advertising (advertising), public relations and sponsorship, personal selling, direct marketing, sales promotion, as well as interactive marketing from these elements, M Radio Surabaya can increase the number of advertisers from February 2021 to June 2021

Makna Tradisi Sigajang Laleng Lipa pada Masyarakat ‘Wara Barat’ Palopo, Sulawesi Selatan

Gen Jawara Kresna Mukti — 2022-08-26

Tarong Sarong is one of the tradition of the Bugis tribe in South Sulawesi. Where this tradition
is to bring together two men in one sarong to solve a problem by fighting, even until one of
them dies. Some of the problem regarding the occurrence of Tarung Sarong are, because there
is one family who does not accept the oppression of certain parties, love problem are also one
of the reasons for the occurrence of Tarong Sarong. However, both of the families did not
immediately agree with the occurrence of Tarung Sarong. Usually Tarung Sarong occurs when
the deliberation carried put by the two families does not reach a consensus. However, as the
time progressed, Tarung Sarong from time the time was increasingly lost. With the holding of
Tarung Sarong or Si Gajang Laleng Lipa, researchers want to know the meaning of holding
this tradition, and how it is relates to the current area

Implementasi Model PR Public Information melalui Aktivitas Copywriting di Connectpedia Indonesia

Rhika Putri Dewi — 2022-08-26

Public information is an effort made by public relations with the aim of increasing the
company's positive image. One of them is through the use of copywriting by Connectpedia
Indonesia in disseminating information about events that will be held by Connectpedia
Indonesia. The theoretical studies used include the concept of Public Relations, PR Public
Information model from Grunig & Hunt, Copywriting and Image. The research approach
uses qualitative descriptive research. Data collection techniques were carried out by
conducting interviews, observations and documentation. The results of the study showed
that Connectpedia Indonesia's PR in implementing public information is done through
electronic media (Email), which is distributed to Connectpedia Indonesia's external public
consisting of: prospective media partners, prospective sponsors and members. In
disseminating this information, the copywriting technique used tends to lead to the AIDCA
(Attention, Interest, Desire, Conviction, Action) Copywriting Model. Which starts from
making interesting information headlines, to where the external public takes action.

Analisis Resepsi Pesan Moral dalam Web Series Layangan Putus pada Mahasiswa Universitas 17 Agustus 1945 Surabaya

Panji Trisna Ardiansyah — 2022-08-26

This research is motivated by the popularity of the web series “Layangan Putus”, which aired
on WeTV in November 2021 and RCTI in February 2022. The aim of this research is to increase
the understanding of the students of the University of 17 August 1945 about infidelity and to
increase their understanding of the characteristics of cheating spouses and the causes of
infidelity that can occur through the web series “Layangan Putus”.This study uses a qualitative
method with information retrieval techniques and in-depth interviews with resource people
who have been selected by researchers at the University of August 17th, 1945, Surabaya.
Triangulation is used to check data from various sources with several data collection
techniques at different times. Source triangulation is a method used to re-compare the degree
of confidence in the information that has been obtained from different sources. The results of
this study are the Disconnected Kites web series can add to the understanding of the infidelity
committed by the couple to the students of the 17 August 1945 University in Surabaya. This is
because the story is quite relevant to what is happening in society and the roles of the actors
and actresses are very good at playing the characters in the web series.

Peran Content Creator dalam Membentuk Brand Image Dapur Fizzul Jombang

Chandra Alief Darmawan — 2022-08-26

There are many MSME products that have their own identity or brand that differentiates them
from other products and can show the superiority of the product or brand. Building a positive
brand image can be done by highlighting what are the advantages, characteristics, and
advantages of the product. The brand image of a product can be shown in different styles, one
of which is through content. As a profession whose roles and duties are to create and produce
content, content creators can create content for a business in shaping a brand image. Kitchen
Fizzul is an MSME engaged in food products that has the role of content creators in forming a
brand image through content on social media. The research method used is descriptive
qualitative. Data collection techniques carried out in this study used interviews, observation,
and documentation. The results of this study are that content creators carry out their duties
which consist of collecting ideas, producing content that matches the identity of Fizzul Kichen
which will be uploaded on Instagram. Kitchen Fizzul conveys its product image through
content uploaded on social media, the image that the product wants to emphasize is a typical
product of the archipelago. Many competitors have a similar image, so there is a role of content
creator whose job is to produce content that conveys the image that is appropriate and cools
the identity of the Fizzul Kitchen.

Efektivitas Instagram @mangrovewonorejo sebagai Media Promosi Pariwisata di Surabaya

Rizky Firman Maulana — 2022-08-26

The development of information and communication technology makes the tourism sector use
new media, one of which is Instagram social media as a means of tourism promotion. With the
increasing progress of tourism, it is very necessary to make good efforts to carry out a
promotion. Instagram @mangrovewonorejo which are expected to be useful promotional
media and with this media, it is hoped that various tourist destinations will attract tourists.
promoted to become a popular destination for tourists. This research was made with the title "
Effectiveness of Instagram @Mangrovewonorejo on Tourism Promotion in Surabaya". Have
a problem formulation how is the effectiveness of Instagram as a tourism promotion media in
Surabaya?. This research uses quantitative methods. The sources of data obtained through
questionnaires. And using descriptive analysis techniques. The results of the simple linear
regression test show that there is an influence between the x and y variables. based on the
calculation of the hypothesis obtained tcount greater than ttable. Then the number of tcount is
greater than ttable. It can be concluded that H0 is rejected and Ha is accepted, which means
Instagram @mangrovewonorejo is effective for tourism promotion in Surabaya.

Pengaruh Penggunaan Facebook terhadap Perilaku Murid Kelas VIII SMP Sunan Giri Menganti-Gresik

Mochamad Malikul As’at — 2022-08-26

Behavior reflects how a person feels about something. Personality is the way individuals react
and interact with other people. The development of the current use of Facebook is also
spreading among children. As we know Facebook has become a part of the lives of today's
children. Global social media that can interfere with stimulus development in children,
especially students at SMP Sunan Giri Menganti-Gresik. This is the background to find out the
influence of Facebook Social media on the behavior of Class VIII Sunan Giri Junior High
School students anti-Gresik. This study aims to prove the effect of the use of social media
Facebook on the behavior of the students of SMP Sunan Giri Menganti-Gresik. The method
used is a quantitative correlational research method to examine certain populations or
samples. Collecting data using research instruments, data analysis is quantitative/statistical
with the aim of testing the established hypothesis. Data collection in this study was carried out
with a questionnaire and then processed using SPSS. Observation results taken based on data
in class VIII of Smp Sunan Giri Menganti-Gresik, That the influence of Facebook Social Media
has a significant influence on student behavior.

Analisis Resepsi Program Youtube Successbefore20 “Darimana Bisnis Besar Dimulai” terhadap Komunitas Young Entrepreneur Squad

Esa Bagti Firmansyah — 2022-08-26

Successbefore30 is a youtube channel that show about business, self-development and
motivation as the content. The research aims to know and analyze the meaning from young
entrepreneur squad to the video that is displayed in the channel successbefore30. The research
use a qualitative method and use a reception analysis theory from Stuart Hall, where the
reception from the informant is divided into three, that is, dominant, negotiation and
opposition. Data collection is done by interview to five informant who are active audience from
young entrepreneur squad and have dufferent background. Based on the resukt of the research
conducted by the author, author conclude that video “where does big business start” in the
channel youtube successbefore30 having information useful for the business young
entrepreneur squad, informants agree with the content of the message conveyed, but on the
other hand there are several messages that are not in line rith the views of the informant. From
the responses of the informants, the researcher considers that the content on

Pengaruh Digital Skill Terhadap Keamanan Data (Studi Kasus Pada Kepala Keluarga Di Gunung Anyar Jaya Tengah RT 007/ RW 004 Kota Surabaya)

Yudha Eko Pangestu — 2022-08-26

Lifestyle support in a very sophisticated digital world is influenced by the entry of the industrial
era 4.0. The emergence of various kinds of applications that support an instant lifestyle has a
significant impact, especially in terms of the security of digital tools and user data. Various
types of application platforms have very strict security features. The achievement of digital
technology, especially the use of the internet in Indonesia itself, is not spared by online crimes
in the form of sabotage, scammers, and hoaxes known as (cybercrime). The type of method in
this research is quantitative with a case study approach. Quantitative research techniques are
used to examine certain populations. The implementation of this research in the city of
Surabaya, precisely in Gunung Anyar Jaya Tengah RT 07/ RW 04, with the target population
of gadget users. This study uses the Elaboration Likehood Model theory, to find out the
influence of digital skills on data security. The results in this study have the effect of digital
skills (variable X) on data security (variable Y) of 24.2%.

Analisis Framing Pemberitaan Klarifikasi dan Permintaan Maaf KPI di Kompas.com dan Liputan6.com (Pasca Bebasnya Saipul Jamil)

Risma Divika Eryan — 2022-08-26

Basically an online media does function to provide all information quickly and actually.
However, due to the development of the times, a media becomes a provider of information that
is inserted with the interests or benefits of certain parties and groups. This study examines how
a mass media frame or provide a frame when presenting a news report. The topic of the news
that will be analyzed is the KPI's clarification and apology for the statement that caused
controversy regarding the appearance of actor Saipul Jamil on TV. The method used in this
study is a qualitative method using research subjects kompas.com and liputan6.com. The
framing analysis technique used is the analysis model of Pan & Kosicki. From the analysis
results, Kompas.com media is more neutral in reporting on KPI institutions seen from the
completeness of the news content presented compared to liputan6.com

Strategi Komunikasi Pemasaran Digital Dalam Peningkatan Brand Awareness (Studi Deskriptif Kualitatif pada Ragil Kuning)

Muhammad Hamzah — 2022-08-26

This research focuses more on the development of the Coffee Shop business which is currently
increasingly prevalent in Indonesia. However, in this case, the focus of the research will be on
Gresik using the Ragil Kuning case study as a Coffee Shop business. This research itself will
discuss and want to know the digital marketing communication strategy in increasing
consumer Brand Awareness from Ragil Kuning. The purpose of this research is to find out
Ragil Kuning's digital marketing communication strategy in the formation of consumer Brand
Awareness. To find out the data in this study, the authors use qualitative research methods
where all data obtained through secondary and primary data. In addition, data collection was
also carried out by observation and in-depth interviews in order to be able to answer the
formulation of the problem. By using a descriptive qualitative method, the researcher found
that Ragil Kuning as a Coffee Shop uses a marketing communication strategy that can increase
Brand Awareness. However, from the research conducted, the researcher has suggestions for
yellow yeast in further development of Brand Awareness, namely paying more attention to
digital developments and optimizing online marketing such as Instagram and their own
website.

Analisis Wacana Standar Kecantikan Pada Kolom Tajuk “Pesanku kepada Adik-adik Perempuan” di Situs Berita Magdalene.co

Dinda Ayu Ramadani — 2022-08-26

Women are always associated with beauty standards. The standard of beauty at this time is
considered by society not to make women qualified because it only focuses on outward
appearance. Like the news article entitled “My Message to Younger Sisters on Beauty
Standards”. In this case, a young girl is urged to follow the age of beauty and current trends.
The article illustrates that today's teenagers are already concerned about facial care and are
starting to focus on beauty standards that exist in Indonesia. This is a qualitative research with
a review of Foucault's critical discourse analysis method, in the perspective of critical
discourse analysis from the side of Alba-Juez (2009). The results of this media discourse want
women not to follow the standardization of ideal beauty. As a result, women solve their body
problems through excessive means. Magdalene's desire to preach in the context of this beauty
standard is quite wise. However, there needs to be a disclaimer to emphasize that this beauty
standard is not to be imitated. It can be imitated, but with reasonable limits

Kudeta Milisi Taliban Terhadap Pemerintahan Afganistan Pada Media CNN Indonesia dan Tempo.com Periode Pemberitaan 2-8 September 2021 (Analisis Framing Model William A. Gamson)

Satria Bagus Kurniawan — 2022-08-26

This study aims to determine the role in Indonesia of CNN Indonesia and Tempo.com in
framing the news of the Taliban Militia Coup Against the Afghan Government. In this study,
the theory used is the framing approach of William A.Gamson's model with a qualitative
method approach. The discussion of Robert N. Entman's model framing is about the selection
of issues and the protrusion of issues. The definition of the Gamson model lies in the
constructivist approach by looking at the representation of media – news, consisting of
interpretive packages that contain certain meaning constructions. The advantage that can be
seen in this framing analysis is that it can be seen through hackett's (1984) statement, that
nowadays researchers should change the direction of their focus on the media. The results of
this study are (1) CNN Indonesia and Tempo.com frame the news of the coup as an
international problem and do not focus too much on religion even though Ta;iban is closely
related to extremist Islamist groups (2) CNN Indonesia is more dominant in highlighting the
role of the United States as a party that has more responsibility for conflicts that occur with
a greater number of news (3) Tempo.com more neutral and shows the role of various countries
in responding the conflict that took place in Afghanistan. (4) The two media do not exaggerate
the issues that occurred and present the news according to the developments that occurred so
as not to cause other conjectures from readers.

Pola Komunikasi Antara Pengemudi Etnis Jawa Dan Etnis Madura Pada Komunitas Wisanggeni Grab Surabaya (Studi Komunikasi Antarbudaya)

Widya Sanjaya — 2022-08-26

The variety of ethnicities in Indonesia also brings a variety of views, and stereotypes from other tribes. What Indonesia has regarding ethnic diversity is a gift but also has a side to the existence of such diversity. A problem arises when their personal ethnic identity is used as a picture in a particular situation and environment. The combination of two ethnicities that have different cultural backgrounds, namely the Javanese ethnicity of Surabaya and the Madurese ethnicity in carrying out joint activities in the Wisanggeni Grab Community in Surabaya. The objectives of this study include: knowing the Communication Patterns Between Online Ojek Drivers of Javanese Ethnicity and Madurese Ethnicity in the Wisanggeni Grab Community in Surabaya. Informants have been divided into categories. The data analysis technique uses Miles and Huberman's interactive model. There are several obstacles that arise in the process of intercultural communication among online motorcycle taxi drivers of the Wisanggeni Grab Surabaya community itself such as linguistic barriers, stereotypes, prejudices, and uncertainties. In addition to obstacles, the communication process also has several supporting factors that support smooth communication. These factors include a sense of brotherhood and solidarity and the existence of cultural similarities between the Javanese and Madurese ethnicities.

Pengaruh Pemberitaan Virus Covid-19 Media Online Detik.com Terhadap Pola Pikir Mahasiswa Fisip Semester 8 Untag Surabaya

Alisha Shafira Mardinata — 2022-08-26

The phenomenon of the Covid-19 virus, makes online media provide all the information needs for the public. However, the news about the Covid-19 virus caused readers to experience changes in their mindset and behavior after reading information about the Covid-19 virus. The current study aims to identify the effects of the news of the Covid-19 virus on the online media Detik.com. This research uses Uses And Gratification Theory, with descriptive quantitative research methods. This study uses a sampling technique with Probability Sampling. After getting the data through a questionnaire instrument, the researcher tested it using SPSS. As a result, there is a significant influence from the news of the Covid-19 virus in the online media Detik.com on the mindset of 8th-semester Fisip students of Untag Surabaya, but the strength is very low at 0.129 as seen in the determination analysis which is in the interval 0.00 – 0.199. Then, for the results of the hypothesis based on the test, it shows that H0 is rejected and H1 is accepted because the value is 4,016 > 1,984.

Strategi Komunikasi Pemasaran Digital Kalih Kitha Wedding Organizer dalam Membangun Brand Awareness melalui Media Instagram

Yanuar Arifin — 2022-08-26

This study, researcher used Kalih Kitha wedding organizer as the object of research with a focus on public awareness about a brand called brand awareness through marketing communication strategies carried out by Kalih Kitha wedding organizer. Instagram is the most influential media that easier to reaches by the public by presenting interesting content in the form of quality photos and videos with the purposed of getting interaction from the community. This study aims to gain a practical and theoretical understanding of marketing communication strategies developed through brand awareness in selling services, especially wedding organizers, by testing the theory of promotion mix from Belch and Belch which consists of advertising, direct marketing, digital / interactive marketing, sales promotion, publicity / public relations, and personal selling. The researcher applies a qualitative descriptive method through case studies with data collection techniques in the form of observation, in-depth interviews, and documentation. The results of this study indicate the implementation of Integrated Marketing Communication (IMC) using new media, such as Instagram. By social media Instagram can easily interact actively with followers or audiences to be able to promote Kalih Kitha, therefore it will be known by the public.

Strategi Komunikasi Public Relations DPRD Provinsi Jawa Timur dalam Mempublikasikan Informasi ke Masyarakat

Nadia Elok Tamaratri — 2022-08-26

Public Relations or Public Relations which has an understanding, which is part of the company that acts as a liaison between the company and the community and establishes good relations with the community. Every activity carried out by DPRD Prov. East Java has always been in the public spotlight, therefore publications are needed so that the public knows everything related to Council Members. Public Relations or Public Relations section publishes through the mass media is needed in order to facilitate the delivery of information about what is related to the Members of the Council, through the news that has been published in the mass media will form opinions among the public. The purpose of this study was to find out how and the obstacles in the process of publishing news through mass media carried out by the PR or Public Relations sub-division of Documentation at the Secretariat of the DPRD Prov. East Java. The location of this research is in the PR or PR sub-section of the Documentation and Information Department of the Provincial DPRD Secretariat. East Java. The object of this study and research is the PR or PR activities of the Dokinfo sub-section in publishing information through the mass media to the public at the Secretariat of the DPRD Prov. East Java. The method used in data collection is by observation, interviews, documentation and. Data were collected and analyzed using descriptive qualitative methods. The results of this study, namely PR or PR, sub-division of Documentation, is closely related to building relationships with the community and one of its activities is publication.

Pemanfaatan Media Sosial Facebook Sebagai Penyebaran Informasi Alternatif Oleh Humas Samsat Tuban

Esti Destya Manggala — 2022-08-26

The study aims to provide an overview of the use of social media, specifically Facebook as an alternative medium for providing information and was conducted by PR Samsat Tuban. The theory used in this study is the theory of media wealth by Richard L. Daft and Robert H. Rengel. qualitative descriptive approach. The data obtained came from interviews with selected sources and actual data obtained. data validity technique using source triangulation. Data collection using interview techniques, observation, and detailed documentation for Samsat Tuban outreach, using three communities in Tuban Regency, East Java as support, and testing the validity of the data increased. This study uses primary and secondary data sources. The results of this study indicate that the use of social media, specifically Facebook as an alternative medium provides information to people in Tuban who need information about Samsat Tuban. In providing information, PR Samsat Tuban has two ways to provide information: through photographic content or images and videos.

Analisis Jaringan Komunikasi #KesetaraanGender Sebagai Aktivitas Digital di Twitter dalam Meningkatkan Kesadaran Tentang Kesetaraan Gender

Gema Maulida Pangestu — 2022-08-26

The issue of gender equality is widely discussed on various social media. Feminist activists actively voice their opinions through various digital activities on various social media, such as twitter. Today, activists no longer only voice their opinions by taking to the streets, but also using social media. In this study, the discussion focuses on the communication relationship that occurs on Twitter using the hashtag #KesetaraanGender in building awareness about gender equality. The purpose of this research is to find out the existence of digital activity on Twitter and also to find out how #KesetaraanGender can build awareness about gender equality. This study uses the Social Network Analysis (SNA) method using the netlytic.org web tool to retrieve data while to analyze the data using the gephi 0.9.2 software. This study uses the theory of Computer Mediated Communication (CMC). Based on the data obtained, there are 693 tweets containing #KesetaraanGender. With the calculation results that have been obtained using netlytic and gephi 0.9.2, there are several Twitter accounts that have a great influence in the distribution of information about gender equality through the results of tweets, retweets, and replies.

Strategi Humas Polrestabes Surabaya dalam Mempertahankan Citra Positif Melalui Media Sosial Instagram Akun @Humaspolrestabessurabaya

Adinda Novia Nur’aini — 2022-08-26

In the current era of globalization, people are used to social media, this can be a source of daily information. In addition, social media is also a platform to maintain a positive image and a medium for the promotion of certain parties. Several government agencies are currently taking advantage of it. Polrestabes Surabaya is one of the government agencies that use it. Through its public relations role, Polrestabes Surabaya has various strategies to communicate with the public efficiently. To find out the public relations strategy of the Surabaya Police in maintaining its positive image, the author uses a SWOT analysis (Strength, Weakness, Opportunities, and Threats). This research uses a qualitative research method with a descriptive research type. The primary data used in this research is in the form of information about the program activities of the Public Relations division of the Surabaya Police, through observation and interviews. The results of this study are public information by conveying positive news, as well as synergizing in providing credible and transparent information to the public through Instagram to maintain a positive image of Polrestabes Surabaya.

Pengaruh Pesan Kampanye “Stop Sexual Violence!” terhadap Minat Konsumen (Studi Tentang Pengaruh Pesan Kampanye Oleh Brand The Body Shop Terhadap Minat Konsumen Dalam Mengikuti Petisi)

Tania Natasha — 2022-08-26

The faster the industry grows today, it can actually cause social and environmental problems. All the social problems that occur today, there are many forms of solutions that can be implemented. The issue of social sexual violence is not new; it has been for a long time, but it is becoming more widely recognized, particularly in the digital age. Because the action occurred outside the knowledge of others. thus experiencing obstacles when presenting witnesses and providing evidence. Campaigns to voice issues related to sexual violence can be carried out not only verbally, but also through existing websites and social media. The Body Shop is one of the largest beauty brands in the world. Referred to as a brand that cares about human rights by creating campaigns that promote the welfare of the community. The Body Shop is running a “Stop Sexual Violence!” campaign through the official website through the petition. This study aims to determine how big the influence of the campaign message "Stop Sexual Violence!" consumer interest in following the petition. This research employs quantitative analysis as well as simple regression analysis. According to the findings of the study, the messaging aspect of the campaign "Stop Sexual Violence!" is important and relevant to consumer interest in signing the petition

Analisis Ketidakadilan Sosial dalam Film India Drishyam

Muhammad Jabbar Adi Nur Rachmad — 2022-08-26

This study focuses on the social injustice that is shown in the Drishyam film originating from India. This film shows a person who has a high rank who acts as he pleases with ordinary people. This often happens everywhere, where the weak are oppressed by the strong. In this case, people of the rank of ordinary people / underprivileged. This research is included in the category of qualitative research that applies descriptive analysis which examines more deeply the topic under study, namely analyzing data in the form of information, observations, reviewing, and analyzing objects in the form of words or text, writing, images, then processed by techniques specific analysis to support the explanation in the analysis. The analytical technique used in this research is to use semiotic analysis. Semiotics as a model captures the world as an arrangement of connections that have a basic unit called a sign. Furthermore, semiotics concentrates on the idea of the presence of signs. In this review, the analyst using Ferdinand de Saussure's semiotic model divides the sign into two parts, namely: the signifier and the signified.

Pembingkaian Standarisasi Kecantikan Perempuan dalam Iklan (Analisis Framing Zhongdang Pan dan Kosicki pada Iklan Wardah Versi Dinda Hauw)

I Gede Aditya Eka Putra — 2022-08-26

This study discusses the framing of women's beauty standardization in Wardah "Feel the Beauty" advertisement on the Youtube platform. Wardah ad "Feel the Beauty" constructs the meaning of standardization of women's beauty through an advertisement. The exposure of Wardah ad "Feel the Beauty", can lead public opinion about the meaning of beauty to be the same. This study uses the theory of social reality construction from Peter L. Berger and Thomas Luckman, and the method used is qualitative with a framing Zhongdang Pan and Gerald M Kosicki analysis approach. Data collection in this study was carried out by observing the scene in Wardah "Feel the Beauty" advertisement which was viewed through the Youtube platform, showing the framing of women's beauty standards. The results of the research in Wardah advertising scene "Feel The Beauty" construct the audience that there is no certain standard in seeing women's beauty. Women's beauty is not only seen through appearance, but by being themselves every woman can show and express her own beauty. Through inner beauty, talents, abilities, and achievements shown in the advertisement, proves that beauty can be seen from various things. Wardah agrees that there is no certain standard in beauty, and fully supports all forms of beauty for every woman.

Personal Branding Sekar Fathiya Dalam Media Sosial Instagram

Noer Mala Febilla Sari — 2022-08-26

The rise in the use of Instagram has finally made Instagram a personal branding tool. So in this case, it becomes a new phenomenon where the use of Instagram social media is no longer only used as a medium of communication and sharing visual works, but rather use of Instagram as a more effective personal branding media. Like Sekar Fathiya who also does personal branding through his account @sekarfathiya on Instagram as a professional model. The purpose of this study is to find out how Sekar Fathiya builds personal branding as a professional hijab model on Instagram. This type of case study research was chosen to understand a model's branding practice in detail and detail. By using a qualitative descriptive approach. The informant selection technique in this study used a purposive sampling technique. In collecting data in research using observation, documentation, and interviews. The results in this study Sekar Fathiya carried out his branding as it was, whereas in this study there was a harmony between what he displayed on his Instagram account with his personal life. Overall, of the eight personal branding concepts (The Eight Laws of Personal Branding) Sekar Fathiya fulfills the characteristics of the 3 components of a personal brand and carries out the strategies in Impression Management, namely Ingratiation and Intimidation.

Strategi Komunikasi Pemasaran Terpadu Album “Melekat” Karya Soraya Ghyna pada Masa Pandemi Covid-19

Fernady Ihmed Maulana — 2022-08-26

During the COVID-19 pandemic, many industries were affected, especially in the music industry. However, Soraya Ghyna, a musician from Surabaya, released her first album entitled "Clinging" to the COVID-19 pandemic. Soraya Ghyna and the team have prepared a marketing communication strategy to promote their first album. The purpose of this study was to determine the marketing communication strategy of Soraya Ghyna's album "Melat" in order to improve image and sales during the COVID-19 pandemic. This research was conducted using a qualitative approach with an exploratory descriptive form. Data were obtained using direct or indirect interviews, observation, and documentation. The results of this study are Soraya Ghyna stages a marketing communication strategy to market the album "Melat" which consists of audience analysis, message determination strategies, method use strategies, and method selection strategies where Soraya Ghyna emphasizes the use of online media because online media attract more fans than conventional media. In addition, Soraya Ghyna has implemented several forms of integrated marketing communications.

STRATEGI KOMUNIKASI HUMAS BADAN PUSAT STATISTIK DALAM MENINGKATKAN KEPERCAYAAN MASYARAKAT MELALUI KEGIATAN SENSUS EKONOMI DI KABUPATEN BANGKALAN MADURA

Muhammad Hafiddin — 2022-08-26

Economic growth in Indonesia has experienced instability from year to year. As in 2017, Indonesia had an economic decline, then experienced an increase again in the following year, namely 2018, followed by more severe instability in 2019 to 2020. Therefore, the government created several policies to improve the quality of the economy. One of the efforts made by the government is to establish an agency for Badan Pusat Statistik (BPS) with the aim of measuring the movement of the economy in Indonesia through the procurement of an economic census survey. This study aims to determine the role of Public Relations BPS Bangkalan Regency in carrying out the economic census in the community using descriptive qualitative analysis methods, supported by the theory of public relations models and public relations strategies. The results of this research are discovery of a number of facts that one of the Public Relations BPS Bangkalan efforts in carrying out the economic census is by conducting outreach forums with the community and showing their level of concern for community, in addition to that, the Public Relations BPS Bangkalan Regency also keeps secrets related to results of the economic census in order to improve corporate image and trust in eyes of the public.