Implementasi Model PR Public Information melalui Aktivitas Copywriting di Connectpedia Indonesia

Abstract

Public information is an effort made by public relations with the aim of increasing the
company's positive image. One of them is through the use of copywriting by Connectpedia
Indonesia in disseminating information about events that will be held by Connectpedia
Indonesia. The theoretical studies used include the concept of Public Relations, PR Public
Information model from Grunig & Hunt, Copywriting and Image. The research approach
uses qualitative descriptive research. Data collection techniques were carried out by
conducting interviews, observations and documentation. The results of the study showed
that Connectpedia Indonesia's PR in implementing public information is done through
electronic media (Email), which is distributed to Connectpedia Indonesia's external public
consisting of: prospective media partners, prospective sponsors and members. In
disseminating this information, the copywriting technique used tends to lead to the AIDCA
(Attention, Interest, Desire, Conviction, Action) Copywriting Model. Which starts from
making interesting information headlines, to where the external public takes action.