Peran Admin Akun Instagram @pshtuntag_surabaya sebagai Pengelola Media Komunikasi Organisasi UKM PSHT UNTAG Surabaya

Abstract

Student Activity Unit of Persaudaraan Setia Hati Terate (UKM PSHT) is a student organization or student activity unit that focuses on talent interests in the PSHT pencak silat field by using Instagram social media as an organizational communication medium. The @pshtuntag_surabaya account is used by UKM PSHT as a medium for socializing PSHT pencak silat, sharing organizational information and building a good organizational image. Instagram as an organizational communication medium and a medium for building a good
image is very effective, because the messages conveyed can be accessed by members, prospective members and the public easily and quickly. This study aims to determine the role of the Instagram account @pshtuntag_surabaya as a communication medium for PSHT Untag Surabaya. This type of research is descriptive qualitative by using data collection methods in the form of interviews and object observations. The results of the study indicate that the role of the @pshtuntag_surabaya account as an organizational communication medium in the formation of a good organizational image and the effectiveness of delivering organizational messages is supported by the PSHT organizational culture that has been built in PSHT training.