Pengaruh Judul Clickbait Pada Media Online IDN Times Terhadap Tingkat Kepercayaan Gen Z di Kabupaten Gresik

Abstract

This research is motivated by the development of online media in Indonesia which is increasingly rapidly accompanied by the phenomenon of the use of Clickbait titles. The widespread use of clickbait titles in online media is quite a problem in the aspect of public trust in a media. Generation Z is no exception, who make their cellphones the main medium in accessing information. This study aims to see the effect of Clickbait News Titles in Online Media, especially IDN Times on the level of trust of Generation Z in Gresik Regency. The theory used is Value-Expectancy Theory, with descriptive quantitative methods and data analysis techniques using simple linear regression with SPSS 22 statistical test. Data collection techniques using questionnaires involving 100 respondents who are Generation Z in Gresik Regency. The sampling technique used is probability sampling. The results obtained are that there is a significant influence between the Clickbait News Title on the Trust Level. The magnitude of the effect of the Clickbait News Title on the Trust Level is 27.7%.