Peran Media Instagram “Dilarang Duduk” Dalam Promosi Musik (Studi Deskriptif Kualitatif pada Peran Media Instagram @dilarangduduk Dalam Promosi Musik) Salma Dewi Putri1, Bagus Cahyo Shah Adhi Pradana2, Lukman Hakim3

Abstract

This research is an analytical study on the use of Instagram as an information medium @dilarangduduk. This study aims to determine the benefits obtained by the community @dilarangduduk in conveying information. This study uses Computer Mediated Communication (CMC) theory as an analysis knife to explore the use of Instagram as an information medium for @dilarangduduk communities. The method used to analyze the data of this study is a descriptive technique with a qualitative approach. The results of this study prove that the use of Instagram as a medium of information about musicians on @dilarangduduk accounts has a fairly large final result. This happens because the form of information presented @dilarangduduk on Instagram social media is packed with visuals that can amaze Instagram audiences and a form of conveying information that is easily accepted. This makes local band musicians in Surabaya and outside Surabaya as well as Instagram social media followers @dilarangduduk to choose this account as their means of information.