Pendampingan Pembentukan Bank Sampah Unit Pumpungan Gg IV/61 RT 02 Kota Surabaya Sebagai Upaya Mengurangi Sampah dan Memberikan Nilai Tambah Ekonomi Kepada Masyarakat

Abstract

Marketing communication is a form of communication that can aim to strengthen marketing strategies and the application of communications used as promotional activities. In addition, marketing communications can also be used to establish cooperation and create interaction between the community and the author. Garbage is the result of activities carried out by humans, one of which is household waste. That way, waste should get serious handling. However, the lack of public understanding of the benefits and management of waste has made this waste problem neglected. Currently, some people are aware of the bad effects of waste, including causing environmental pollution, causing various diseases, and making people who live in the environment uncomfortable. The purpose of this service is to convey the communication strategy carried out to educate the people of Pumpungan IV / 61 RT 03 RW 02 Surabaya in an effort to establish BSU in the surrounding area. There is also a procedure carried out by the servant, namely education through socialization. From the socialization activities provided by the service, they were able to form a Waste Bank Unit in Pumpungan. The Waste Bank is a place for collecting dry waste that has been sorted by types of waste using a system such as banking. The results of the dedication that have been carried out by the author focus on promotion using social media such as Instagram. Then there are also brochures that contain the structure of waste collection and a price list. This activity was attended by 40 PKK women.