Analisis Resepsi Khalayak Tentang Feminisme Pada Media Alternatif

Abstract

Alternative media was created because of the form of resistance that was carried out by some
people against the mainstream media which was deemed not to be in favor of the interests of
the people. In this case, regarding the form of the role and contribution of alternative mass
media to the sociocultural construction of society, one of which is the discourse on women or
feminism. Feminism is currently still an unresolved problem or issue in society, until in the end
alternative media has become a place for feminist activists to speak up. In this study, the
researcher uses Feminism Theory and Reception Theory, which in reception theory explains
that reception analysis is used to understand the role of active audiences in interpreting,
analyzing and evaluating the message conveyed, while feminism theory explains that feminism
is a movement that demands full equality between women and men. The data was obtained by
analyzing feminism in the alternative media by taking several news stories that contain
meanings and indicators of feminism. In this study, the researcher obtained the meaning of the
message content and the point of view of the followers of the @viceind Instagram account who
were the sources of this research.The interpretation of feminism by followers of the @vinceind
account is very diverse. Acceptance, rejection and neutrality about the published news become
very diverse, and culture is one of the determining factors.