Implementasi Model Public Relations pada PT. Revolusi Sejuta Rasa dalam Mempertahankan Loyalitas Pelanggan

Abstract

With  today's  modern  era,  many  new  technologies  are  found,  one  of  which  is  PT. Revolution of a Million Flavors or PT. RSR Brew is a company that was formed in 2020 and is  engaged  in  producing  liquid  vapes. This  study  discusses  how  the  implementation  of  the public relations model at PT. A Million Taste Revolution in maintaining customer loyalty. The author uses a qualitative descriptive method with data collection techniques using interviews, observation  and  documentation.  There  are  two  key  informants  and  three  other  supporting informants. The theory used is the theory of excellence in public relations from James Grunig & Todd Hunt. The results of the research are from the four PR models of PT. RSR applies a two-way  asymmetrical  model  through  the  characteristics  of  the  communication  model,  the nature / direction of communication and research. Another public relations model used by PT. RSR is a press agentry model with the characteristics of the purpose and nature / direction of communication in disseminating information. It was all done by PT. A Million Taste Revolution maintains customer loyalty.