Pengaruh Personal Selling, Komitmen Dan Kepercayaan Terhadap Loyalitas Pelanggan PT Nobel Audiology Center Surabaya

Abstract

This study aims to find out the influence of personal selling, commitment, and trust on
the loyalty of PT. Nobel Audiology Center Surabaya. This tipe of research used a descriptive
quantitative methods, the data collection used in this research purpose sampling techniques
and a sample of 96 respondents as one of the data sources. This study used descriptive analysis
tools of classical assumption test, homepage regression analysis and followed with t test, f test,
R test and R2 test. The results obtained from this research are that personal selling has a
positive and significant effect on customer loyalty. Commitment has a positive and significant
effect on customer loyalty. Trust has proven to have a positive and significant effect on
customer loyalty. In the end, the variables of personal selling, commitment and trust together
have a significant influence on the loyalty of PT. Nobel Audiology Center Surabaya.