Pengaruh Brand Image, Packaging, dan Price terhadap Keputusan Pembelian Sajodo Snack Produk Tasikmalaya di Kota Surabaya

Abstract

This study aims to determine the influence of Brand Image, Price, Packaging on
purchasing decisions for Sajodo Snack products in the city of Surabaya. The research used is
a quantitative research method with classical assumption test analysis, f test t test, multiple
linear regression using SPSS software. Population In this study, all online or offline buyers of
sajodo snack products with the first hypothesis is the User Image of the Sajodo Snack product,
a product made from cassava combined with various flavors. By using simple random
sampling technique, 90 respondents obtained. Regarding price and packaging, there is an
influence in purchasing decisions for Sajodo Snack products.