Pengaruh Atribut Produk, Store Atmosphere, Dan Promosi Online Terhadap Minat Beli Ulang Pada Kedai Sate Seafood Loklokpedia Di Cafe Juicy Joys Surabaya

Abstract

Business in the culinary field is a very promising business, because food is a basic need.
In addition, the target market for this culinary business is very broad, ranging from young
people to adults and even the elderly. Along with the level of development and intense business
competition, it triggers entrepreneurs to make innovative and creative products. In reaching
and calming consumers, to maintain their business so that consumers come back to buy their
products, entrepreneurs must pay attention to several factors that influence consumers to be
interested in buying their products again, including product attributes, store atmosphere, and
online promotions. This research at Kedai Sate Seafood Loklokpedia uses quantitative
methods. The purpose of this study is to determine how much product attributes, store
atmosphere, and online promotions have on repurchase interest. Based on the results of
research and discussion, it can be concluded that all independent variables of Product
Attributes, Store Atmosphere, and Online Promotion have a positive influence on the dependent
variable of Repurchase Interest.