Pengaruh Brand Image, Cita Rasa Dan Harga Terhadap Kepuasan Konsumen Pada Mie Gacoan Gresik

Abstract

Business competition is getting tougher, as nowadays there are a lot of culinary businesses that have sprung up with various characteristics and advantages of each. one of the companies involved in business competition is Mie Gacaoan. Mie Gacoan is one of the restaurants in Gresik that offers food in the form of spicy noodles with a level of spiciness that can be adjusted to the wishes of consumers.  The formulation of the problem from there is an influence of Brand Image, Taste and Price partially and simultaneously on consumer satisfaction. The analysis technique used in this research is multiple linear regression analysis, validity test, reliability test, classical assumption test and hypothesis testing.  The results of this study indicate that Brand Image has a positive and significant effect on consumer satisfaction at Mie Gacoan Gresik, Taste has a positive and significant effect on consumer satisfaction at Mie Gacoan Gresik, Price has a positive and significant effect on consumer satisfaction at Mie Gacoan Gresik, and Brand Image, Taste, and Price have a positive and significant effect on consumer satisfaction. The effect of Brand Image, Taste and Price on Consumer Satisfaction.