Analisis Komparasi Keragaman Produk, Cita Rasa Dan Keputusan Pembelian Pada Produk Chatime Dan Produk Quickly Di Kota Surabaya

Abstract

This study aims to determine whether there is a difference between Product Diversity, Taste and Purchase Decision on beverage products, namely Chatime and Quickly. This type of research the author uses quantitative research methods and the researcher tries to make a comparison between the variables attached to the two objects, namely Chatime products and Quickly products. Comparative research is a comparative research. This research was conducted by distributing questionnaires through google formsto consumers who had made purchases at Chatime and Quickly. The sampling technique used in this study is non-probability sampling (non-random sampling) because this research is specifically for consumers who have purchased Chatime and Quickly beverage products using the Snowball sampling technique. Using the data analysis method, the homogeneity test serves to determine whether the variance is uniform in each sample and the independent sample t-test to determine whether there is a difference in the mean or average of two unrelated sample groups and assisted by SPSS version 25. From data analysis techniques the results obtained indicate that Product Diversity, Taste and Purchase Decisions have differences in Chatime and Quickly beverage products.