Pengaruh Kelengkapan Produk dan Brand Trust terhadap Keputusan Pembelian Ulang pada Obat Herbal CV Asgindo Jamu di Jombang

Abstract

Technology that is developing rapidly at this time makes the spirit of entrepreneurship
for this millennial society to create something uniqu innovative, namely Online Business.
Because the products being sold cannot be touched directly by the customer and so that the
online business becomes interesting society then, the important thing that must be done by the
business owner build good and interesting communication, namely by complementing the
product, as well as creating trust in consumers. Therefore, this study tries to further explain
the effect of Product Completeness and Brand Trust on Repurchase Decisions at CV Asgindo
Herbal Medicines in Jombang. This study uses a quantitative method, using an electronic
media questionnaire as a research instrument. The population in this study are people who buy
the product more than once. This study used purposive sampling method as a sampling
technique and determined 100 respondents to be used as samples. The data analysis technique
used is multiple linear regression analysis. The results obtained from the test Data analysis in
this study shows that Product Completeness and Brand Trust have a significant influence on
Repurchase Decisions