Analisis Wacana Standar Kecantikan Pada Kolom Tajuk “Pesanku kepada Adik-adik Perempuan” di Situs Berita Magdalene.co

Abstract

Women are always associated with beauty standards. The standard of beauty at this time is considered by society not to make women qualified because it only focuses on outward appearance. Like the news article entitled “My Message to Younger Sisters on Beauty Standards”. In this case, a young girl is urged to follow the age of beauty and current trends. The article illustrates that today's teenagers are already concerned about facial care and are starting to focus on beauty standards that exist in Indonesia. This is a qualitative research with a review of Foucault's critical discourse analysis method, in the perspective of critical discourse analysis from the side of Alba-Juez (2009). The results of this media discourse want women not to follow the standardization of ideal beauty. As a result, women solve their body problems through excessive means. Magdalene's desire to preach in the context of this beauty standard is quite wise. However, there needs to be a disclaimer to emphasize that this beauty standard is not to be imitated. It can be imitated, but with reasonable limits.