Analisis Komparasi Pengaruh Kualitas Produk, Brand Image, dan Harga Terhadap Keputusan Pembelian

Abstract

The development of marketing strategies is skyrocketing, making business people continue to
implement the latest breakthroughs to make new invocations and fight other competitors. One
of them is a contemporary drink. Contemporary drinks are a term used for innovative and
popular drinks, both because of their unique flavors and characteristics. This type of research
uses quantitative research with a comparative approach. The results showed that the Product
Quality variable has a significant value of 0.002 < 0.005 means that there is an average
difference between Suweger Products and Haus Products in making purchasing decisions.
Variabel brand image has a significant value of 0.579 > 0.05, this shows that there is no
average difference between Suweger Products and Haus Products in making purchase
decisions. variable Price has a significant value of 0.006 < 0.05, meaning that that there is an
average difference between Suweger Products and Haus Products in making purchasing
decisions. The Purchase Decision variable has a significant value of 0.001 < 0.05, this shows
that there is an average difference between Suweger Products and Haus Products in making
purchasing decisions.