Pengaruh Sosmed Marketing, Harga, Brand Image Terhadap Minat Beli Pada Fashion Bloods Di Surabaya

Abstract

The purpose of this study was to determine whether there is a significant effect of social media
marketing on buying interest in bloods fashion products, whether there is a significant effect of price
on buying interest in bloods fashion products, whether there is a significant effect of brand image on
buying interest in bloods fashion products and whether there is a jointly significant effect of
independent variables on the dependent variable. This study uses a quantitative approach (multiple
linear regression), the population in this study are all Surabaya consumers who like the bloods fashion
brand and who have bought it, with a total population of 100 respondents. The results of this study
indicate that the variables of social media marketing, price and brand image simultaneously have a
significant effect on the variable of buying interest in bloods fashion products, obtaining a significant
result of 0.000 <0.05 in the F (simultaneous) test. While the variables of social media marketing and
brand image have a significant partial effect on the buying interest variable, while the price variable
has no partial significant effect on the buying interest variable in bloods fashion products.