Pengaruh Orientasi Kewirausahaan dan Keunggulan Bersaing Terhadap Keberhasilan Industri Logam di Waru Sidoarjo

Abstract

In general, the existence of Micro, Small and Medium Enterprises can be said to be the backbone of a country's economy. The existence of Micro, Small and Medium Enterprises has driven the economy and reduced the number of unemployed. The success of a business in increasing the current business depends on the ability of entrepreneurs. Business owners who have a strong entrepreneurial orientation can increase the success of a business. In addition, competitive advantage can also increase the success of a business. Along with the development of the economy, companies are required to further improve the quality of their production, because the more competitors there are, the more consumers will choose to buy. This study aims to determine the effect of Entrepreneurship Orientation, Competitive Advantage on Business Success in the Metal Industry in Waru, Sidoarjo. This study uses quantitative research with data collection methods using questionnaires. The sample of this research is 100 metal industry business owners in Waru Sidoarjo. The sampling technique in this study used non-probability sampling and purposive sampling techniques. The results of the study can be concluded that the Entrepreneurship Orientation and Competitive Advantage partially have a positive and significant effect on Business Success in the Metal Industry in Waru Sidoarjo.