Pengaruh Electronic Word Of Mouth Pada Media Sosial Instagram Dan Atribut Produk Terhadap Keputusan Berkunjung Di Wisata Parimas Waterpark Mojokerto

Abstract

One of the development sectors that is being promoted by the government is tourism. Tourism has considerable potential in contributing to the country's foreign exchange, so its development is the focus of the government. Parimas Waterpark is one of the interesting tourist attractions in Mojokerto Regency. Tourism that presents the concept of water tourism is equipped with various other tourism product attributes such as: culinary tourism, children's playgrounds, camping ground, and outbound areas. The development of tourism potential at Parimas Waterpark is also accompanied by optimal promotion efforts, one of which is through social media. Currently, social media has great social power in influencing public opinion, such as Instagram. In new media, the term Electronic Word Of Mouth (eWOM) appears as one of the company's promotional efforts. This is also utilized by Parimas Waterpark tourism. The purpose of this study was to determine and analyze the influence of Electronic Word Of Mouth on Instagram social media and product attributes on the decision to visit Parimas Waterpark tourism. This research is a quantitative research using survey method. Data collection was carried out through observation, as well as distributing online questionnaires through Google Forms to respondents, namely tourists who visited Parimas Waterpark tourism. The results of this study indicate that Electronic Word Of Mouth on Instagram Social Media and Product Attributes partially and simultaneously affect Visiting Decisions.