STRATEGI KOMUNIKASI HUMAS BADAN PUSAT STATISTIK DALAM MENINGKATKAN KEPERCAYAAN MASYARAKAT MELALUI KEGIATAN SENSUS EKONOMI DI KABUPATEN BANGKALAN MADURA

Abstract

Economic growth in Indonesia has experienced instability from year to year. As in 2017, Indonesia had an economic decline, then experienced an increase again in the following year, namely 2018, followed by more severe instability in 2019 to 2020. Therefore, the government created several policies to improve the quality of the economy. One of the efforts made by the government is to establish an agency for Badan Pusat Statistik (BPS) with the aim of measuring the movement of the economy in Indonesia through the procurement of an economic census survey. This study aims to determine the role of Public Relations BPS Bangkalan Regency in carrying out the economic census in the community using descriptive qualitative analysis methods, supported by the theory of public relations models and public relations strategies. The results of this research are discovery of a number of facts that one of the Public Relations BPS Bangkalan efforts in carrying out the economic census is by conducting outreach forums with the community and showing their level of concern for community, in addition to that, the Public Relations BPS Bangkalan Regency also keeps secrets related to results of the economic census in order to improve corporate image and trust in eyes of the public.