Pemanfaatan Media Sosial Facebook Sebagai Penyebaran Informasi Alternatif Oleh Humas Samsat Tuban

Abstract

The study aims to provide an overview of the use of social media, specifically Facebook as an alternative medium for providing information and was conducted by PR Samsat Tuban. The theory used in this study is the theory of media wealth by Richard L. Daft and Robert H. Rengel. qualitative descriptive approach. The data obtained came from interviews with selected sources and actual data obtained. data validity technique using source triangulation. Data collection using interview techniques, observation, and detailed documentation for Samsat Tuban outreach, using three communities in Tuban Regency, East Java as support, and testing the validity of the data increased. This study uses primary and secondary data sources. The results of this study indicate that the use of social media, specifically Facebook as an alternative medium provides information to people in Tuban who need information about Samsat Tuban. In providing information, PR Samsat Tuban has two ways to provide information: through photographic content or images and videos.