Analisis Resepsi Program Youtube Successbefore20 “Darimana Bisnis Besar Dimulai” terhadap Komunitas Young Entrepreneur Squad

Abstract

Successbefore30 is a youtube channel that show about business, self-development and
motivation as the content. The research aims to know and analyze the meaning from young
entrepreneur squad to the video that is displayed in the channel successbefore30. The research
use a qualitative method and use a reception analysis theory from Stuart Hall, where the
reception from the informant is divided into three, that is, dominant, negotiation and
opposition. Data collection is done by interview to five informant who are active audience from
young entrepreneur squad and have dufferent background. Based on the resukt of the research
conducted by the author, author conclude that video “where does big business start” in the
channel youtube successbefore30 having information useful for the business young
entrepreneur squad, informants agree with the content of the message conveyed, but on the
other hand there are several messages that are not in line rith the views of the informant. From
the responses of the informants, the researcher considers that the content on