Putri, Jazilah Amalia, and Ulfi Pristiana. “Analyzing Consumer Behavior Using Big Data Analytics in Digital Advertising”. International Conference of Innovation and Community Engagement 1, no. 01 (May 6, 2025). Accessed December 25, 2025. https://conference.untag-sby.ac.id/index.php/icoiace/article/view/5402.