IGN. Andhika Mahendra, Ida Ayu Nuh Kartini, Rosa Prafitri Juniarti and Ahmad Ajib Ridlwan 2024. Exploration of Determinants of Product Purchasing Decisions Based on Product Image for Small and Medium Enterprises in East Java Province. International Conference of Innovation and Community Engagement. 1, 01 (Nov. 2024), 42-56.