View of Fombrun, C. J. (1996). Reputation: Realizing Value from the Corporate Image. Harvard Business School Press. Kotha, S., Rajgopal, S., & Rindova, V. (2001). Reputation Building and Performance: An Empirical Analysis of the Top-50 Pure Internet Firms. Europe

Return to Article Details Fombrun, C. J. (1996). Reputation: Realizing Value from the Corporate Image. Harvard Business School Press. Kotha, S., Rajgopal, S., & Rindova, V. (2001). Reputation Building and Performance: An Empirical Analysis of the Top-50 Pure Internet Firms. Europe Download Download PDF