Strategi Pengelolaan Obyek Wisata Kabupaten Tuban Dalam Perspektif Green economy

Abstract

Tuban Regency holds significant tourism potential with its natural beauty, cultural heritage, and historical landmarks, offering opportunities to enhance community welfare and regional income. However, the region faces complex environmental and social challenges in developing its tourism sector sustainably. This study aims to analyze tourism management strategies in Tuban through the lens of green economy principles, using a qualitative literature review approach. The findings indicate that sustainable strategies—such as integrated planning, eco-friendly infrastructure development, sustainability-focused tourism promotion, and active community involvement—can create a balanced tourism ecosystem across economic, social, and ecological dimensions. The study concludes that the success of green economy-based tourism management depends heavily on the synergy between government, businesses, and local communities, supported by policies that promote the transition to sustainable tourism. These insights are expected to contribute to strategic tourism development aligned with the 2030 Sustainable Development Goals (SDGs).