BUSINESS COMBINATION STRATEGY TO IMPROVE COMPANY COMPETITIVE ADVANTAGE

Abstract

In an increasingly competitive and global business world, companies are required to continue to adapt and find new ways to stay relevant and superior. One approach that is increasingly being chosen is the business combination strategy. This strategy integrates various aspects of the business to create greater and more sustainable value.

A business combination strategy involves combining various models and resources owned by the company. The goal is to maximize existing potential and create synergy between various business units. By doing this, companies can not only improve operational efficiency, but also expand market share and create products or services that are superior to competitors.

It is important for companies to explore various dimensions of strategy, such as product diversification, establishing strategic alliances, and investing in technological innovation. This approach allows companies to not only adapt to market changes, but also to anticipate the evolving needs and desires of customers.

This article will discuss in depth the business combination strategy, including its basic principles, the benefits that can be obtained, and the challenges that companies may face when implementing this strategy. With a deeper understanding, it is hoped that companies can formulate effective steps to increase competitive advantage and achieve their long-term goals