Identifying Factors That Influence iPhone Purchases
Keywords:
Technology_Acceptance_Model, purchase_intention, IPHONEAbstract
This study sought to ascertain and examine how purchase intention for iPhone items was influenced by perceived ease of use, perceived usefulness, trust, benefit, and risk. This study's methodology is quantitative and makes use of SEM PLS. The millennial generation that enjoys iPhone products was the subject of the investigation. Since all of the study's participants were millennials with iPhones, a sample of 100 respondents was drawn. The results showed that perceived ease of use, perceived usefulness and benefit had no effect on purchase intention but trust and risk had a significant effect on purchase intention.
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