Purchasing Decision Of Products On Marketplaces Reviewed From Consumer Trust, Product Quality, & Viral Marketi Development Of Msmes Through Innovation Of New Meatball Products "Sate Bakso Crispy And Pentol Tempe Kriuk" By Utilizing Social Media And Pr

Abstract

This activity is a community service conducted in Surabaya for a micro
enterprise (SME). The COVID-19 pandemic has had a direct negative impact
on
micro-enterprises in Indonesia, particularly in Surabaya. The
implementation of Large-Scale Social Restrictions (PSBB) by both central and
local governments significantly reduced consumer access to these micro
enterprises. The aim of this community service is to enhance the knowledge
and entrepreneurial skills of business owners in selling through social media
platforms. This service is carried out through mentoring activities, including
creating and training the use of social media for product sales, as well as
monitoring and evaluation. The results obtained after the mentoring show an
increase in consumer engagement with the micro-enterprise. This activity is
expected to serve as an example for other micro-enterprises affected by the
COVID-19 pandemic and provide a solution to the existing SME issues.