THE INFLUENCE OF BRAND IMAGE, ONLINE CUSTOMER REVIEWS AND PRICE PERCEPTIONS ON THE ORIGINOTE HYALUCERA MOISTURIZER PURCHASE DECISION
Keywords:
Brand Image, Online Customer Review, Price Peceptions, Purchase Decision, Moisturizer.Abstract
This research aims to determine the influence of Brand Image, Online
Customer Review and Price Peceptions on The Originote Hyalucera
Moisturizer Purchase Decision. Case study Gen Z Simo Pomahan Baru Barat
Surabaya. The method used in this research is a quantitative method using the
lemeshow rormula on 100 respondents. This research uses the SPSS data
analysis method to analyze multiple linear regression, F test an t test. Brand
image has a significant influence on purchasing decision, Online Customer
Rewiew do not have a significant influence on purchasing deisions and Price
Perception has a significant influence on purchasing decisions
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