THE EFFECT OF PRODUCTS, PRICES, PROMOTIONS AND LOCATION ON THE INTEREST OF SAVING CITIZENS OF NAHDLIYIN IN SHARIA FINANCING SAVES AND LOANS COOPERATIVES BAITUL MAAL WA TAMWIL NUANSA UMAT KETAPANG BRANCH, SAMPANG MADURA, EAST JAVA
Keywords:
Product, Price, Promotion, Location, and Saving Inter.Abstract
In the current era, the increasing competitive development of Islamic banking requires
every bank to be nimble in attracting someone's interest to save in the Islamic bank.
Sharia products and services provided by sharia banks make it easier for customers to
choose savings according to their needs and desires. This study aims to explain the
effect of Product, Price, Promotion, and Location on the Interest of Saving Citizens of
Nahdliyin in Sharia Financing Saves and Loans Cooperatives Baitul Maal Wa Tamwil
Nuansa Umat Ketapang Branch, Sampang Madura, East Java. The data was collected
through the distribution of questionnaires and carried out on 94 customer respondents.
This research method is quantitative. The population in this study were customers of
Sharia Financing Saves and Loans Cooperatives Baitul Maal Wa Tamwil Nuansa
Umat Ketapang Branch, Sampang Madura, East Java who had been saving for 1 year.
Data analysis in this study using SPSS version 25. Data analysis techniques used are
validity test, reliability test, classical assumption test, multiple linear regression
analysis, and analysis of determination. The hypothesis test used is the F test and t test.
The results of the F-test hypothesis show that Product, Price, Promotion, and Location
simultaneously have a significant effect on the Interest of Savings Citizens of
Nahdliyin in Sharia Financing Saves and Loans Cooperatives Baitul Maal Wa Tamwil
Nuansa Umat Ketapang Branch, Sampang Madura, East Java. The results of the t-test
show that Product, Price, and Location variables have a significant effect on the
Interest of Savings Citizens of Nahdliyin in Sharia Financing Saves and Loans
Cooperatives Baitul Maal Wa Tamwil Nuansa Umat Ketapang Branch, Sampang
Madura, East Java. While the Promotion variable has no significant effect on the
Interest of Savings Citizens of Nahdliyin in Sharia Financing Saves and Loans
Cooperatives Baitul Maal Wa Tamwil Nuansa Umat Ketapang Branch, Sampang
Madura, East Java.
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