ANTECEDENTS OF SUSTAINABLE COMPETITIVE ADVANTAGE IN MICRO, SMALL AND MEDIUM ENTERPRISES
Keywords:
Sustainable Competitive Advantage, Supply Chain Management, Information Technology Capability, Innovation.Abstract
This study intends to investigate the elements that influence the
Sustainable Competitive Advantage of micro, small and medium enterprises
(MSMEs). This study focuses on the 1.211 culinary MSMEs registered with the
Surakarta City Cooperatives and MSMEs Office in 2020. Samples were gathered
from as many as 301 respondents, but only 282 respondents met the standards for
data analysis. Method of data analysis utilizing SEM-AMOS. According to the
findings of the study, Supply Chain Management, Information Technology
Capability, and Innovation have a positive and significant effect on a company's
sustainable Competitive Advantage. The findings of this study are expected to be
utilized by culinary MSMEs’ in Surakarta to develop or enhance competitive
advantage. It is anticipated that the findings of this study will also contribute to
science, particularly in the development of competitive MSMEs
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