THE INFLUENCE OF PRODUCT QUALITY, PRICE PERCEPTION, AND CUSTOMER VALUE ON CONSUMER SATISFACTION OF ROLL PRODUCTS IN SIDOARJO THROUGH SOCIAL MEDIA
Keywords:
Product Quality, Price Perception, Customer Value, Consumer SatisfactionAbstract
This research uses quantitative research which was conducted to determine the
variables of product quality, price perception and customer value on consumer
satisfaction of roll products in Sidoarjo via social media. This research aims to
analyze the influence of product quality, price perception and customer value on
consumer satisfaction of roll products in Sidoarjo via social media. This research
uses primary data obtained from 85 respondents who have purchased roll products.
To test the variables, researchers used statistical tools, namely: Structural Equation
Modeling (SEM) Partial Least Squares (PLS). The results of this research stated
that it has a significant relationship with product quality, price perception and
customer value on customer satisfaction with Roll products.
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