The Influence of Customer Experience, Product Quality, and Price Perception on Customer Satisfaction with Chocolate Ice Cream in Sidoarjo
Keywords:
Customer Experience, Product Quality, Price Perception, Customer Satisfaction.Abstract
This study aims to analyze the impact of customer experience, product
quality, and price perception on customer satisfaction for chocolate ice cream in
Sidoarjo. Data was collected through a questionnaire distributed to all buyers of
chocolate ice cream from the Kuweentel outlet in Sidoarjo. The method used in this
research is quantitative with a cross-sectional design, utilizing the Statistical
Package for the Social Sciences (SPSS) to analyze statistical data by creating
tabulations, charts, plots of various distributions, descriptive statistics, and complex
statistical analyses.
References
Balaji, M. S. (2011). Building Strong Service Brands: The Hierarchical
Relationship between Brand Equity Dimensions. Building Strong Service
Brands: The Hierarchical Relationship between Brand Equity Dimensions,
VIII(3), 7-24.
Beneke, J., Fly, R., Greig, T., & Mukaiwa, M. (2013). The influence of perceived
product quality, relative price and risk on customer value and willingness to
buy: a study of private label merchandise. The influence of perceived
product quality, relative price and risk on customer value and willingness to
buy:
a study of private label merchandise, 22(3), 218-228.
doi:10.1108/JPBM-02-2013-0262
Katherine Lemon, P. V. (2016). Understanding Customer Experience Throughout
the Customer Journey. Understanding Customer Experience Throughout
the Customer Journey, 80(6), 69-96.
Lastikoaji, C. D. (2022). Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan,
Harga, dan Lokasi Terhadap Kepuasan PelangganAnalisis Pengaruh
Kualitas Produk, Kualitas Pelayanan, Harga, dan Lokasi Terhadap
Kepuasan Pelanggan.
Lawless, H. T., & Heymann, H. (2010). Sensory Evaluation of Food: Principles and
Practices. New York: Springer Science & Business Media.
Nasermoadeli, Amir., Choon-Ling, Kwek., Maghnati, Farshad. (2012). Evaluating
the Impact of Customer Experience on Repurchase Intention. International
Journal of business and management vol.8, No.6 2013. 128 138
Nawi, N. B., Mamun, A. A., Nasir, N. A., Abdullah, A., & Mustapha, W. N. (2019).
Brand image and consumer satisfaction towards Islamic travel packages: A
study on tourism entrepreneurship in Malaysia. Brand image and consumer
satisfaction towards Islamic travel packages: A study on tourism
entrepreneurship in Malaysia, 188-202.
Pizam, A., Shapoval, V., & Ellis, T. (2016). Customer satisfaction and its
measurement in hospitality enterprises: a revisit and update. Customer
satisfaction and its measurement in hospitality enterprises: a revisit and
update, 11(7), 326-339. doi:10.1108/09596119910293231
Rajnish Jain, J. A. (2017). Customer experience – a review and research agenda.
Customer experience – a review and research agenda, 642-662.
Uzir, M. U., Jerin, I., Halbusi, H. A., Hamid, A. B., & Latiff, A. S. (2020). Does
quality stimulate customer satisfaction where perceived value mediates and
the usage of social media moderates? Does quality stimulate customer satisfaction where perceived value mediates and the usage of social media
moderates? doi:10.1016/j.heliyon.2020.e05710
Yi, Y., & Nataraajan, R. (2018). Customer satisfaction in Asia. Customer
satisfaction in Asia, 35(6), 387-391. doi:10.1002/mar.21093
