The Impact of Product Quality, Store Atmosphere, and Price Perception on Word of Mouth for Venus Sport Store in Surabaya
Kata Kunci:
Product Quality, Store Atmosphere, Price Perception, and Word of Mouth.Abstrak
This study aims to analyze the impact of Product Quality, Store Atmosphere, and
Price Perception on Word of Mouth at Venus Sport Surabaya. Data was collected through
questionnaires distributed to 97 respondents who have purchased products at Venus Sport
Surabaya. The method used for analyzing this research is multiple linear regression,
utilizing SPSS. The results indicate that Product Quality, Store Atmosphere, and Price
Perception all significantly influence Word of Mouth at Venus Sport Surabaya.
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