Artificial Intellegence of Financial

Authors

  • Suyono Suyono Universitas 17 Agustus 1945 Surabaya

Keywords:

Behavioral Finance, financial services, Commercial Banks

Abstract

Artificial intelligence (AI) is receiving increasing attention in business and society.
In banking, the first applications of AI were successful; however, AI is primarily
applied in investment banking and customer contactless backend services. AI in
commercial banking with its focus on customer interaction has received little
attention so far. Introducing AI in commercial banking can change business
processes and interactions with customers, which can create research
opportunities for behavioral finance. Based on this research center, we conducted
a structured literature review to identify the application of AI in commercial banks
and the opposition to the application of AI. Our findings show that by using AI,
commercial banks can reduce loan losses, improve security in processing
payments, automate compliance-related work, and improve customer targeting.
Researchers are concerned about realizing technological advantage; embedding
AI in business processes; ensuring user acceptance through transparency;
personal; and the appropriate bag. Finally, we propose a research agenda for
financial behavior. The global financial system is currently at a new stage of its
development, which is marked by the introduction of information and
communication technologies in all areas of finance. They enable the improvement
of business processes and enterprise management and service delivery processes,
as they enable organizations to receive more information about their customers
and consumers, therefore, to provide better financial services that meet customer
requirements

Published

2023-09-30

How to Cite

Suyono, S. (2023). Artificial Intellegence of Financial. International Conference On Economics Business Management And Accounting (ICOEMA), 2, 903-909. Retrieved from https://conference.untag-sby.ac.id/index.php/icoema/article/view/3607

Issue

Section

Articles