Entrepreneur Value Development for Business Innovation in Madurese JavaEast

Abstract

The development of entrepreneurial values ​​for business innovation is very much needed in business, many factors influence starting from the benefits, failures and success of becoming an entrepreneur so that to become an entrepreneur needs to be properly prepared. HR factors, marketing factors are very influential with the increasing number of consumer orders that are increasing. Entrepreneurship is a combination of creativity, innovation and courage to face the risks that are carried out by working hard to form and maintain new businesses. In Indonesia, entrepreneurship has only been studied in certain schools or colleges. In line with developments and challenges such as the economic crisis, the understanding of entrepreneurship, both through formal education and training at all levels of entrepreneurship society, is developing. Entrepreneurs are generally influenced by personality, competence and ability in entrepreneurship both on a theoretical and practical scale. Generally, the business requires proper management so that the business can develop and be productive. Business productivity is usually seen from increased income, business development into several places of business. Entrepreneur values​​are indispensable for all entrepreneurs because they have an influence on business innovation starting from the personal creative level that influences production. Business innovation is needed by entrepreneurs because there is a need for updated and modern innovations in order to attract buyers or consumers to buy the products we offer. Innovation needs to think of creativity, ideas and opportunities in the market so that buyers or consumers don't hesitate to buy. The innovations that are usually carried out are changes in shape, taste, color which are often seen in food and beverage products.