POST-COVID-19 MSME BUSINESS INCUBATION MODEL DEVELOPMENT IN MADURA

Abstract

Business competition is getting tougher with the arrival of the industrial revolution 4.0. MSMEs increasingly need business incubators, because information technology disrupts the business sector. One thing that is quite influential is the emergence of the COVID-19 pandemic which has changed the social behavior and economic activities of the community, thus having an impact on changes in consumer behavior and the way they choose and buy products. MSMEs try to catch up with industrial technology developments by relying on business incubators to find alternative solutions. This study aims to identify the internal and external potential characteristics in order to formulate a strategy model for developing business incubation. The research was conducted in the cities of Bangkalan and Sumenep with 19 tenants of university-based business incubators as respondents. The analytical methods include environmental analysis (EFE & IFE), Strategic Advantage Profile (SAP) and Environment Threat And Opportunity Profile (ETOP).
The results found are that business incubators have more opportunities and strengths, so business incubators must implement an aggressive strategy.