Business Development Strategy For Mung Collection Using Digital Marketing

Authors

  • Fernando Marcio Christian Management, Dinamika University, Indonesia
  • Januar Wibowo Management, Dinamika University, Indonesia
  • Achmad Yanu Alif Fianto Management, Dinamika University, Indonesia
  • Candraningrat Candraningrat Management, Dinamika University, Indonesia

Keywords:

Marketing Mix (4P), Business Model Canvas, SWOT Analysis, Digital Marketing

Abstract

The role of retail businesses in helping the national economy grow is by opening up job opportunities for the surrounding community and also building a reseller network. Now retail business activities vary widely and some are still conventional to online. Mung Collection is a trading business that sells bedroom equipment products, namely bed linen, bed covers, and blankets. The business development method that Mung Collection will carry uses the 4P Marketing Mix strategy (Prioduct, Price, Place, and Promotion), BMC, and SWOT analysis to support for digital marketing. Develop marketing strategies and implement them in online marketing media on the Website, WhatsApp, Instagram, Facebook, TikTok, and Shopee Mung Collection to increase Mung Collection sales in the future.

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Published

2022-08-15

How to Cite

Christian, F. M. ., Wibowo, J. ., Fianto, A. Y. A. ., & Candraningrat, C. (2022). Business Development Strategy For Mung Collection Using Digital Marketing. International Conference On Economics Business Management And Accounting (ICOEMA), 1, 199-211. Retrieved from https://conference.untag-sby.ac.id/index.php/icoema/article/view/2182

Issue

Vol. 1 (2022): ICOEMA 2022

Section

Articles