APPLICATION OF THE BUSINESS MODEL CANVAS TO THE BUSINESS MASTER PISANG

Abstract

Indonesia is the largest producer of bananas because Indonesia's climate is suitable for growing bananas. Bananas are plants that are not foreign to the people of Indonesia because they contain many kinds of vitamins and potassium, therefore in implementing an idea to make banana-based snacks such as banana crispy, banana nuggets, bananas blankets. This snack is suitable to be consumed while doing activity nor no , can restore the mood during activities. Master Pisang is a business that is engaged in the culinary and snack fields, so this product is very suitable for all people because it uses selected and hygienic raw materials. Initially the business was founded to implement business plans, starting with the Business Model Canvas (BMC) and SWOT analysis . The implementation of BMC produces nine building blocks of business activities which are important pillars of a business SWOT analysis is used for knowing internal and external environment business moment this , like Strengths , Weaknesses , Opportunities and Threats business . Therefore, there is a great opportunity in implementing the BMC strategy in the Banana Master Pisang because it can find out the weaknesses or shortcomings of the strategy that has been implemented by the Master Pisang so that it aims to improve and develop the business model in order to improve all the elements contained in the BMC (Business Model). canvas) or SWOT analysis. in order to increase business competitiveness.