HEALTH COMMUNICATION TRANSFORMATION IN THE DIGITAL ERA: THE ROLE OF THE NORTH LOMBOK COMMUNICATION AND INFORMATION SERVICE THROUGH PODCASTS IN THE STUNTING REDUCTION CAMPAIGN

Abstract

Digital transformation has changed the landscape of health communication, including in efforts to reduce stunting rates in Indonesia. This study aims to analyze the role of the Communication and Informatics Office (Kominfo) of North Lombok Regency in utilizing podcasts as a health communication medium in the stunting reduction campaign. The main focus of this study is to examine how digital communication strategies are built, the messages conveyed, and the extent to which the podcast program is effective in increasing public understanding regarding stunting prevention. This study uses a qualitative approach with a case study method. Data were collected through in-depth interviews with Kominfo, health workers, and podcast listeners, and supplemented with observations and documentation. The results of the study show that Kominfo North Lombok utilizes podcasts as an alternative media that reaches the wider community with a relaxed, communicative, and easily accessible educational approach. Podcasts that are packaged in local languages ​​and present credible sources such as doctors and community leaders, traditional leaders, religious leaders have proven to be able to increase awareness of the importance of balanced nutrition, the role of pregnant women, and proper parenting patterns. However, challenges are still faced in terms of limited internet access in certain areas and minimal digital literacy among some listeners. This study recommends optimizing cross-sector collaboration and increasing podcast socialization as a strategy to strengthen digital communication in efforts to reduce stunting. This finding emphasizes the importance of adapting health communication in the digital era to create a society that is more aware and responsive to public health issues.